Social Media Engagement: A Helping Hand

Social Media Engagement A Helping Hand version 2 Image by Tanjila

Oops… Somebody just damaged your brand!

Social Media… Why? © “ The Really Useful Guide to Social Media ” www.bigmouthmedia.com

#3 Where do I start? Image by DWRose

competitors I. listen

People talk… are you listening? People talk… are you listening? People talk… are you listening? People talk… are you listening? People talk… are you listening?

Learn how to monitor

Now you’re listening…

II. talk

Learn how to blog

Learn how to twitter

III. share Image by Mr. Kris

Go where the people are YouTube Last.fm Facebook Flickr

IV. lead Image by The US Army

Turn people into followers LinkedIn Facebook Ning Twitter

V. support Image by Perfecto Insecto

Service your consumers StackOverflow SuggestionBox UserVoice GetSatisfaction

I. Listen II. Talk III. Share IV. Lead V. Support Monitor your brand Maintain your blog Publish shared content Find and lead followers Organize customer service 5 Keys to Social Media Engagement

#2 How do I measure effectiveness? Image by kevindooley

visitors?

subscribers?

rankings?

followers?

earnings?

Read “ Social Media R.O.I. ” by Olivier Blanchard

#1 What are the best tactics? Image by Thrig

Do, Learn, Repeat! Image by vramak

1. Determine Problems 2. Set Goals 3. Define Metrics 4. Identify Improvements 5. Implement Improvements 6. Execute Processes 7. Check Measurements (and repeat…) 7 Steps to Social Media Management © Jurgen Appelo “ 7-Step Cycle for Social Media Management ” www.mellowbillow.com

I. Listen II. Talk III. Share IV. Lead V. Support Repeating 7 Steps for 5 Keys

Many free resources available…

And get yourself a personal coach … Image by Dr JimiGlide

Your Social Media Coach

@jurgenappelo [email_address] http://www.noop.nl http://www.slideshare.net/jurgenappelo http://www.linkedin.com/in/jurgenappelo

This presentation was inspired by the works of many people, and I cannot possibly list them all. Though I did my very best to attribute all authors of texts and images, and to recognize any copyrights, if you think that anything in this presentation should be changed, added or removed, please contact me at [email_address] .
http://creativecommons.org/licenses/by-nd/3.0/

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Social Media Engagement: A Helping Hand

by Jurgen Appelo on Dec 22, 2009

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