Identities are crucial for purpose definition and value creation. A team, a business unit or company has only really achieved an identity when people are eager to associate themselves with its symbols. Management can take an active role inviting groups of workers to create symbols that represent their shared identities.
That’s how leadership guru Jurgen Appelo kicks off the Identity Symbols chapter of “#Workout: Games, Tools and Practices to Engage People, Improve Work, and Delight Clients.”
This chapter delves into the nitty-gritty of identity management, how to balance the needs of the group vs. its members, how to address selfishness and boundary issues, and how to define group symbols. You will also learn about what are “bad identities.”
And you will learn more about the T-Shirt Test. Once your read this chapter, please send pics to #m30Workout of your employees showing off your brand outside work for fun!
And once you’ve passed that t-shirt test, isn’t it time to empower your employees even more? We are only offering the chapters of #Workout for free for a limited time to celebrate our premiere on Amazon. You better not miss out, so buy your copy today!