Jurgen Appelo
writer, speaker,
entrepreneur...
www.jurgenappelo.com
Get my new book for FREE! m30.me/ss
story
For 15 years I failed to leave my mark in this world.
Until I started writing...
http://www.infoq.com/news/2012/04/agile-influential-people
I often get questions like this...
How did I do that
How can I...
• “Make” the rest of the organization moreAgile?
How can I...
• “Make” the rest of the organization moreAgile?
• “Motivate” my employees to develop themselves?
How can I...
• “Make” the rest of the organization moreAgile?
• “Motivate” my employees to develop themselves?
• “Convince...
How can I...
• “Make” the rest of the organization moreAgile?
• “Motivate” my employees to develop themselves?
• “Convince...
How can I be successful
at influencing other
people to do what I want
http://www.versionone.com/pdf/7th-Annual-State-of-Agile-Development-Survey.pdf 15
It seems we all want to learn...
How to change a social complex system
I am inspired by...
And I discovered
the facets
of social change...
http://www.flickr.com/photos/miamism/3956659923/
The mojito method
Make something
amazing out of
existing ingredients
that...
Consider the system
Consider the individuals
Consider the interactions
Consider the environment
Dance with the System
The System
http://en.wikipedia.org/wiki/PDCA
PDCA cycle
Deming/Shewhart
• What IsYour Goal?
• Where Is It GoingWell?
Develop a vision,
analyze where
things are going
well, and copy
those behaviors.
The vision... pan-European collaboration
Going well... new initiatives born in meetups
To be copied... getting together fa...
• WhatAre the Crucial Steps?
• When andWhere DoYou Start?
Define simple steps to follow, and choose the right
moment/place to start.
http://www.flickr.com/photos/cs-jay/4668311333/
• How DoYou Get Feedback?
• How DoYou Measure Results?
The Feedback Door
Feedback... sticky notes
Measure... happiness index
http://www.noop.nl/2011/04/the-feedback-door.html
• How DoYou Accelerate Results?
Try, again and again, until you have it right.
(And learn from other people’s failures.)
http://www.huffingtonpost.com/201...
A social system is complex
and adaptive. Keep poking it
with ideas and see how it
responds and changes.
The System
We can't control systems or figure them
out. But we can dance with them.
- Donella H. Meadows,Thinking in Systems
http://w...
You want the organization to be more Agile?
• What Is My Goal?
• Where Is It GoingWell?
• What Are the Crucial Steps?
• Wh...
Mind the People
The Individuals
http://www.change-management.com/
ADKAR model
Hiatt
• HowWillYou Communicate?
• HowWillYou Set an Example?
Choose ways to communicate...
http://www.flickr.com/photos/ajnabee/18211729/
• How DoYou Make It Urgent?
• How DoYou Make It Desirable?
10 Intrinsic Desires
Curiosity The need to think
Honor Being loyal to a group
Acceptance The need for approval
Mastery / C...
Find innovative ways to target human needs
Curiosity
Honor
Acceptance
Mastery
Power
Freedom
Relatedness
Order
Goal
Status
• WhoWill BeTeaching?
• HowWillYouTeachThem?
Use experts to help
people understand
exactly what to do.
http://www.imdb.com/title/tt0266697/
• What Makes It Easy?
• How CanThey Practice?
Make it as easy as possible for people to make a change.
• WhatAre the Short-TermWins?
• What Makes It Sustainable?
http://www.engadget.com/2008/04/11/nike-going-wifi-and-3g-headed-to-iphone/
Build habits with
small successes to
make beha...
Sending rational messages is
not enough.Treat people as
emotional beings who can
use a little help on the way.
The Individ...
You want developers to educate themselves?
• HowWill I Communicate?
• HowWill I Set an Example?
• How Do I Make It Urgent?...
Stimulate the Network
The Interactions
http://en.wikipedia.org/wiki/Diffusion_of_innovations
Adoption Curve model
Rogers
• AreYou Committed?
• Who Is AssistingYou?
http://www.whitehouse.gov/photos-and-video/photogallery/august-2011-photo-day
Make sure you are not on your own.
Ask other...
• WhoWill Be the Innovators?
http://www.iphone-ipod.org/
Find the innovators who want to
be the first to try new things.
• Who Are the EarlyAdopters?
• HowWill the Leaders Help?
• How DoYou Reach the Early Majority?
• How CanYou Make ItViral?
http://www.flickr.com/photos/runkalicious/5067038840/
Adapt your approach so
that you are able to
cross the “chasm”
betwee...
• HowWillYou Deal with Skeptics?
Listen to the skeptics and understand
what is holding them back.
• HowWillYou Prevent a Relapse?
Don’t stop too soon! Keep monitoring things and don’t
give the laggards a chance to undo all your work.
The Interactions
Behaviors are transmitted
from person to person in a
social network.Treat them as
beneficial viruses.
You want people to use your services?
• Am I Committed?
• Who Is Assisting Me?
• WhoWill Be the Innovators?
• Who Are the ...
Change the environment
The Environment
http://www.newscientist.com/article/mg20327225.700-triumph-of-the-commons-helping-the-world-to-share.html
...
• How DoYou Radiate Information?
• How DoYou Ease Communication?
http://traversealive.com/
Keep goals visible and
make people aware of
their actual behavior.
• What Is the Group Identity?
• How CanYou Grow Peer Pressure?
http://www.wldcup.com/news/2008/06/20080620_49206_soccer_news.html
Appeal to a higher identity that people
want to associa...
http://www.animalwallpaper.org/brown-bears-wallpaper-1-bear.html/brown_bears-1-2
A common tactic: them versus us
http://www.flickr.com/photos/mfloryan/6135910482/
• CanYou IncentivizeGood Behavior?
http://dolphinswimming.dolphindiscovery.com/index.php/tag/abc-animal-training/
Incentivize good behavior with small reward...
• Which BarriersWillYou Remove?
• Which GuidesWillYou Place?
http://www.azdot.gov/ccpartnerships/roundabouts/history.asp
Remove obstacles and add guidance
to make things easier.
• Who Can Make the Rules?
Define and enforce rules of good conduct...
http://www.flickr.com/photos/wordridden/53998367/
Behavior is a function of a
person and his or her
environment. Instead of
changing a person, change
the environment.
The E...
Culture changes only after you have
successfully altered people's actions, after
the new behavior produces some group
bene...
You want your friends to go to a conference?
• How Do I Radiate Information?
• How Do I Ease Communication?
• What Is the ...
Change Management 3.0
@jurgenappelo
slideshare.net/jurgenappelo
noop.nl
linkedin.com/in/jurgenappelo
jurgen@noop.nl
http://creativecommons.org/licenses/by-nd/3.0/
This presentation was inspired by the works of many people, and
I cannot po...
How to Change the World
How to Change the World
How to Change the World
How to Change the World
How to Change the World
How to Change the World
How to Change the World
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How to Change the World

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A meta-model for changing social complex systems, like teams and organizations. This topic is part of the Management 3.0 course.

There is also a booklet available about this topic:

http://www.lulu.com/product/ebook/how-to-change-the-world/18934108

Published in: Business, Technology
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  • just finished the reading of Jurgen's book : http://lnkd.in/yjQGmn hihgly recommended book for any Change Agent and all ! I will definitily use or continue to use the ideas clearly synthetized in this valuable book and especially two extracted from Jurgen's book : Mind the people by ensuring that your change initiative does not forget to take into account the people aspect. Value all discussions, the good ones and the bad ones, as when people critizise the change initiative's effect, it means they care about the topic !
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  • Here I show the problems with Agile adoption, and I point out that most of them are management responsibilities!See book: page 28
  • The final result, reviewed briefly on the following slides...
  • How to Change the World

    1. 1. Jurgen Appelo writer, speaker, entrepreneur... www.jurgenappelo.com
    2. 2. Get my new book for FREE! m30.me/ss
    3. 3. story For 15 years I failed to leave my mark in this world. Until I started writing...
    4. 4. http://www.infoq.com/news/2012/04/agile-influential-people
    5. 5. I often get questions like this... How did I do that
    6. 6. How can I... • “Make” the rest of the organization moreAgile?
    7. 7. How can I... • “Make” the rest of the organization moreAgile? • “Motivate” my employees to develop themselves?
    8. 8. How can I... • “Make” the rest of the organization moreAgile? • “Motivate” my employees to develop themselves? • “Convince” customers they should accept Scrum?
    9. 9. How can I... • “Make” the rest of the organization moreAgile? • “Motivate” my employees to develop themselves? • “Convince” customers they should accept Scrum? • Etc...
    10. 10. How can I be successful at influencing other people to do what I want
    11. 11. http://www.versionone.com/pdf/7th-Annual-State-of-Agile-Development-Survey.pdf 15
    12. 12. It seems we all want to learn... How to change a social complex system
    13. 13. I am inspired by...
    14. 14. And I discovered the facets of social change...
    15. 15. http://www.flickr.com/photos/miamism/3956659923/ The mojito method Make something amazing out of existing ingredients that are good but boring
    16. 16. Consider the system
    17. 17. Consider the individuals
    18. 18. Consider the interactions
    19. 19. Consider the environment
    20. 20. Dance with the System
    21. 21. The System http://en.wikipedia.org/wiki/PDCA PDCA cycle Deming/Shewhart
    22. 22. • What IsYour Goal? • Where Is It GoingWell?
    23. 23. Develop a vision, analyze where things are going well, and copy those behaviors.
    24. 24. The vision... pan-European collaboration Going well... new initiatives born in meetups To be copied... getting together face-to-face http://ale2011.eu/
    25. 25. • WhatAre the Crucial Steps? • When andWhere DoYou Start?
    26. 26. Define simple steps to follow, and choose the right moment/place to start. http://www.flickr.com/photos/cs-jay/4668311333/
    27. 27. • How DoYou Get Feedback? • How DoYou Measure Results?
    28. 28. The Feedback Door Feedback... sticky notes Measure... happiness index http://www.noop.nl/2011/04/the-feedback-door.html
    29. 29. • How DoYou Accelerate Results?
    30. 30. Try, again and again, until you have it right. (And learn from other people’s failures.) http://www.huffingtonpost.com/2010/04/15/history-tablet-pc-photos_n_538806.html
    31. 31. A social system is complex and adaptive. Keep poking it with ideas and see how it responds and changes. The System
    32. 32. We can't control systems or figure them out. But we can dance with them. - Donella H. Meadows,Thinking in Systems http://www.amazon.com/Thinking-Systems-Donella-H-Meadows/dp/1603580557/
    33. 33. You want the organization to be more Agile? • What Is My Goal? • Where Is It GoingWell? • What Are the Crucial Steps? • When andWhere Do I Start? • How Do I Get Feedback? • How Do I Measure Results? • How Do I Accelerate Results?
    34. 34. Mind the People
    35. 35. The Individuals http://www.change-management.com/ ADKAR model Hiatt
    36. 36. • HowWillYou Communicate? • HowWillYou Set an Example?
    37. 37. Choose ways to communicate... http://www.flickr.com/photos/ajnabee/18211729/
    38. 38. • How DoYou Make It Urgent? • How DoYou Make It Desirable?
    39. 39. 10 Intrinsic Desires Curiosity The need to think Honor Being loyal to a group Acceptance The need for approval Mastery / Competence The need to feel capable Power The need for influence of will Freedom / Independence / Autonomy Being an individual Relatedness / Social Contact The need for friends Order Or stable environments Goal / Idealism / Purpose The need for purpose Status The need for social standing
    40. 40. Find innovative ways to target human needs Curiosity Honor Acceptance Mastery Power Freedom Relatedness Order Goal Status
    41. 41. • WhoWill BeTeaching? • HowWillYouTeachThem?
    42. 42. Use experts to help people understand exactly what to do. http://www.imdb.com/title/tt0266697/
    43. 43. • What Makes It Easy? • How CanThey Practice?
    44. 44. Make it as easy as possible for people to make a change.
    45. 45. • WhatAre the Short-TermWins? • What Makes It Sustainable?
    46. 46. http://www.engadget.com/2008/04/11/nike-going-wifi-and-3g-headed-to-iphone/ Build habits with small successes to make behaviors sustainable.
    47. 47. Sending rational messages is not enough.Treat people as emotional beings who can use a little help on the way. The Individuals
    48. 48. You want developers to educate themselves? • HowWill I Communicate? • HowWill I Set an Example? • How Do I Make It Urgent? • How Do I Make It Desirable? • WhoWill BeTeaching? • HowWill ITeachThem? • What Makes It Easy? • How CanThey Practice? • What Are the Short-Term Wins? • What Makes It Sustainable?
    49. 49. Stimulate the Network
    50. 50. The Interactions http://en.wikipedia.org/wiki/Diffusion_of_innovations Adoption Curve model Rogers
    51. 51. • AreYou Committed? • Who Is AssistingYou?
    52. 52. http://www.whitehouse.gov/photos-and-video/photogallery/august-2011-photo-day Make sure you are not on your own. Ask other people for help.
    53. 53. • WhoWill Be the Innovators?
    54. 54. http://www.iphone-ipod.org/ Find the innovators who want to be the first to try new things.
    55. 55. • Who Are the EarlyAdopters? • HowWill the Leaders Help?
    56. 56. • How DoYou Reach the Early Majority? • How CanYou Make ItViral?
    57. 57. http://www.flickr.com/photos/runkalicious/5067038840/ Adapt your approach so that you are able to cross the “chasm” between early adopters and early majority.
    58. 58. • HowWillYou Deal with Skeptics?
    59. 59. Listen to the skeptics and understand what is holding them back.
    60. 60. • HowWillYou Prevent a Relapse?
    61. 61. Don’t stop too soon! Keep monitoring things and don’t give the laggards a chance to undo all your work.
    62. 62. The Interactions Behaviors are transmitted from person to person in a social network.Treat them as beneficial viruses.
    63. 63. You want people to use your services? • Am I Committed? • Who Is Assisting Me? • WhoWill Be the Innovators? • Who Are the Early Adopters? • HowWill the Leaders Help? • How Do I Reach the Early Majority? • How Can I Make ItViral? • HowWill I Deal with Skeptics? • HowWill I Prevent a Relapse?
    64. 64. Change the environment
    65. 65. The Environment http://www.newscientist.com/article/mg20327225.700-triumph-of-the-commons-helping-the-world-to-share.html Five I’s
    66. 66. • How DoYou Radiate Information? • How DoYou Ease Communication?
    67. 67. http://traversealive.com/ Keep goals visible and make people aware of their actual behavior.
    68. 68. • What Is the Group Identity? • How CanYou Grow Peer Pressure?
    69. 69. http://www.wldcup.com/news/2008/06/20080620_49206_soccer_news.html Appeal to a higher identity that people want to associate themselves with.
    70. 70. http://www.animalwallpaper.org/brown-bears-wallpaper-1-bear.html/brown_bears-1-2
    71. 71. A common tactic: them versus us
    72. 72. http://www.flickr.com/photos/mfloryan/6135910482/
    73. 73. • CanYou IncentivizeGood Behavior?
    74. 74. http://dolphinswimming.dolphindiscovery.com/index.php/tag/abc-animal-training/ Incentivize good behavior with small rewards.
    75. 75. • Which BarriersWillYou Remove? • Which GuidesWillYou Place?
    76. 76. http://www.azdot.gov/ccpartnerships/roundabouts/history.asp Remove obstacles and add guidance to make things easier.
    77. 77. • Who Can Make the Rules?
    78. 78. Define and enforce rules of good conduct... http://www.flickr.com/photos/wordridden/53998367/
    79. 79. Behavior is a function of a person and his or her environment. Instead of changing a person, change the environment. The Environment
    80. 80. Culture changes only after you have successfully altered people's actions, after the new behavior produces some group benefit for a period of time. - John P. Kotter, Leading Change http://www.amazon.com/Leading-Change-John-P-Kotter/dp/0875847471/
    81. 81. You want your friends to go to a conference? • How Do I Radiate Information? • How Do I Ease Communication? • What Is the Group Identity? • How Can I Grow Peer Pressure? • CanYou Incentivize Good Behavior? • Which Barriers Will I Remove? • Which GuidesWill I Place? • Who Can Make the Rules?
    82. 82. Change Management 3.0
    83. 83. @jurgenappelo slideshare.net/jurgenappelo noop.nl linkedin.com/in/jurgenappelo jurgen@noop.nl
    84. 84. http://creativecommons.org/licenses/by-nd/3.0/ This presentation was inspired by the works of many people, and I cannot possibly list them all. Though I did my very best to attribute all authors of texts and images, and to recognize any copyrights, if you think that anything in this presentation should be changed, added or removed, please contact me at jurgen@noop.nl.
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