Blueprint for a Tribal Business

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Does a company really need a head office? The new organizational structure of the 21st century is the network, not the hierarchy. And the focus of management should be on leadership, not governance. But how can you organize this?

Happy Melly is a company built as a network of entities, connected through a Constitution, with regular gatherings on Skype. The network is led by a CEO who can be voted out any time. The only way for him to stay on top is to keep everyone’s trust. Every day.

Published in: Business, Technology

Blueprint for a Tribal Business

  1. 1. Blueprint for a Tribal Business version 2 Jurgen Appelo
  2. 2. Jurgen Appelo writer, speaker, trainer, entrepreneur... www.jurgenappelo.com
  3. 3. Work Management Organization Success Happiness
  4. 4. Let’s talk about work…
  5. 5. WHY DO WE WORK?
  6. 6. hierarchy of needs https://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs
  7. 7. hierarchy of needs FOOD https://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs
  8. 8. hierarchy of needs FOOD HEALTH https://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs
  9. 9. hierarchy of needs FOOD HEALTH FRIENDS https://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs
  10. 10. hierarchy of needs FOOD HEALTH RESPECT FRIENDS https://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs
  11. 11. hierarchy of needs FOOD HEALTH RESPECT FRIENDS SELF https://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs
  12. 12. hierarchy of needs FOOD HEALTH RESPECT FRIENDS SELF https://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs
  13. 13. hierarchy of needs FOOD HEALTH RESPECT FRIENDS SELF https://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs
  14. 14. Only 1 in 5 employees is truly engaged, heart and soul, in their work. Gary Hamel, What Matters Now
  15. 15. Most people approach their work in one of three ways: as a job, a career, or a calling. Jonathan Haidt, The Happiness Hypothesis
  16. 16. job, career, calling FOOD HEALTH RESPECT FRIENDS SELF https://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs
  17. 17. job, career, calling FOOD HEALTH RESPECT FRIENDS JOB SELF https://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs
  18. 18. job, career, calling FOOD HEALTH RESPECT FRIENDS JOB CAREER SELF https://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs
  19. 19. job, career, calling FOOD HEALTH RESPECT FRIENDS JOB CAREER CALLINGSELF https://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs
  20. 20. job, career, calling FOOD HEALTH RESPECT FRIENDS WORK-LIFE BALANCE SELF https://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs
  21. 21. job, career, calling FOOD HEALTH RESPECT SELF FRIENDS WORK-LIFE BALANCE HUH? https://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs
  22. 22. The increasingly popular concept of work/life balance is not all that we seek. Ricardo Semler, The Seven-Day Weekend
  23. 23. work-life balance
  24. 24. work-life balance WORK
  25. 25. work-life balance WORK LIFE
  26. 26. work-life balance WORK LIFE
  27. 27. work-play balance
  28. 28. work-play balance WORK
  29. 29. work-play balance WORK PLAY
  30. 30. work-play balance WORK PLAY PAID
  31. 31. work-play balance WORK PLAY PAID FREE
  32. 32. work-play balance WORK PLAY PAID FREE
  33. 33. work-play balance WORK PLAY PAID FREE
  34. 34. work-play balance WORK PLAY PAID FREE
  35. 35. work-play balance WORK PLAY PAID FREE
  36. 36. work-play balance WORK PLAY PAID FREE
  37. 37. WHY DO WE WORK TOGETHER?
  38. 38. tribal leadership http://en.wikipedia.org/wiki/Tribal_Leadership
  39. 39. tribal leadership LIFE SUCKS http://en.wikipedia.org/wiki/Tribal_Leadership
  40. 40. tribal leadership LIFE SUCKS MY LIFE SUCKS http://en.wikipedia.org/wiki/Tribal_Leadership
  41. 41. tribal leadership LIFE SUCKS MY LIFE SUCKS I’M GREAT http://en.wikipedia.org/wiki/Tribal_Leadership
  42. 42. tribal leadership LIFE SUCKS MY LIFE SUCKS I’M GREAT WE’RE GREAT http://en.wikipedia.org/wiki/Tribal_Leadership
  43. 43. tribal leadership LIFE SUCKS MY LIFE SUCKS I’M GREAT WE’RE GREAT LIFE IS GREAT http://en.wikipedia.org/wiki/Tribal_Leadership
  44. 44. tribal leadership LIFE SUCKS MY LIFE SUCKS I’M GREAT WE’RE GREAT LIFE IS GREAT http://en.wikipedia.org/wiki/Tribal_Leadership
  45. 45. tribal leadership LIFE SUCKS MY LIFE SUCKS I’M GREAT WE’RE GREAT LIFE IS GREAT http://en.wikipedia.org/wiki/Tribal_Leadership
  46. 46. again: job, career, calling JOB LIFE SUCKS MY LIFE SUCKS I’M GREAT WE’RE GREAT LIFE IS GREAT http://en.wikipedia.org/wiki/Tribal_Leadership
  47. 47. again: job, career, calling JOB CAREER LIFE SUCKS MY LIFE SUCKS I’M GREAT WE’RE GREAT LIFE IS GREAT http://en.wikipedia.org/wiki/Tribal_Leadership
  48. 48. again: job, career, calling JOB CAREER CALLING LIFE SUCKS MY LIFE SUCKS I’M GREAT WE’RE GREAT LIFE IS GREAT http://en.wikipedia.org/wiki/Tribal_Leadership
  49. 49. It is a mission that allows people to go home, look in the mirror, and say, “I did something meaningful today.” James F. Parker, Do the Right Thing
  50. 50. We must turn a profit while making the world a better place. Richard Branson, Like a Virgin
  51. 51. com·mu·ni·ty kə-ˈmyü-nə-tē a body of persons of common and especially professional interests scattered through a larger society http://www.merriam-webster.com/dictionary/community
  52. 52. tribe or community
  53. 53. I think of Patagonia as an ecosystem, with its vendors and customers as an integral part of that system. Yvon Chouinard, Let My People Go Surfing
  54. 54. You can also think of it as a magnet that attracts the right people—the right team members, customers, suppliers, and investors—to the business and aligns them. John Mackey, Conscious Capitalism
  55. 55. stakeholders of the community
  56. 56. COMMUNITY OF STAKEHOLDERS WITH A PURPOSE PRINCIPLE 1
  57. 57. Let’s talk about organizations…
  58. 58. WHAT IS AN ORGANIZATION?
  59. 59. or·ga·ni·za·tion ˌȯr-gə-nə-ˈzā-shən an administrative and functional structure; the personnel of such a structure http://www.merriam-webster.com/dictionary/organization
  60. 60. hierarchy containing networks
  61. 61. hierarchy containing networks
  62. 62. Hierarchies are brilliant systems inventions […] they reduce the amount of information that any part of the system has to keep track of. Donella Meadows, Thinking in Systems
  63. 63. Whenever we look at life, we look at networks. Fritjof Capra, The Web of Life
  64. 64. Human beings have a new way of organizing themselves, via online, distributed networks. At long last, there's an alternative to formal hierarchy. Gary Hamel, What Matters Now
  65. 65. network containing hierarchies
  66. 66. network containing hierarchies
  67. 67. WHAT IS A CORPORATION?
  68. 68. cor·po·ra·tion ˌkȯr-pə-ˈrā-shən a body formed and authorized by law to act as a single person and legally endowed with various rights and duties http://www.merriam-webster.com/dictionary/corporation
  69. 69. old: corporation owns community
  70. 70. new: corporation serves community
  71. 71. old: where do we put it?
  72. 72. old: where do we put it? ?
  73. 73. old: where do we put it? ? ?
  74. 74. old: where do we put it? ? ? ?
  75. 75. old: where do we put it? ? ? ? ?
  76. 76. old: where do we put it? ? ? ? ? ?
  77. 77. old: where do we put it? ? ? ? ? ? ?
  78. 78. old: where do we put it? ? ? ? ? ? ? ?
  79. 79. old: where do we put it? ? ? ? ? ? ? ? ?
  80. 80. new: let’s put it everywhere
  81. 81. NETWORK OF LEGAL ENTITIES OFFERING SERVICES PRINCIPLE 2
  82. 82. Let’s talk about management…
  83. 83. DO WE NEED MANAGEMENT?
  84. 84. management vs. leadership http://en.wikipedia.org/wiki/Good_to_Great
  85. 85. management vs. leadership INDIVIDUAL http://en.wikipedia.org/wiki/Good_to_Great
  86. 86. management vs. leadership INDIVIDUAL TEAM MEMBER http://en.wikipedia.org/wiki/Good_to_Great
  87. 87. management vs. leadership INDIVIDUAL TEAM MEMBER MANAGER http://en.wikipedia.org/wiki/Good_to_Great
  88. 88. management vs. leadership INDIVIDUAL TEAM MEMBER MANAGER LEADER http://en.wikipedia.org/wiki/Good_to_Great
  89. 89. management vs. leadership INDIVIDUAL TEAM MEMBER MANAGER LEADER EXECUTIVE http://en.wikipedia.org/wiki/Good_to_Great
  90. 90. management vs. leadership INDIVIDUAL TEAM MEMBER MANAGER LEADER EXECUTIVE http://en.wikipedia.org/wiki/Good_to_Great
  91. 91. management vs. leadership INDIVIDUAL TEAM MEMBER MANAGER LEADER EXECUTIVE http://en.wikipedia.org/wiki/Good_to_Great
  92. 92. The distinction now being made between managers as traditional and rational, while true leaders are charismatic, is an idealization which glorifies change itself. Ralph Stacey, Complexity and Organizational Reality
  93. 93. leadership and governance
  94. 94. leadership and governance
  95. 95. leadership and governance
  96. 96. leadership and governance MANAGEMENT
  97. 97. Not to know how to manage is the single largest reason for the failure of new ventures. Peter F. Drucker, Management (Revised Edition)
  98. 98. Here is my definition of management: The systematic pursuit of desired conditions by utilizing human capabilities in a concerted way. Mike Rother, Toyota Kata
  99. 99. community with geographical boundary
  100. 100. community with economical boundary
  101. 101. WHO APPOINTS MANAGEMENT?
  102. 102. managers serving stockholders
  103. 103. Since stockholders own the corporation but are paid last […] it is essential that they have the final say […] on who makes up company management. John Mackey, Conscious Capitalism
  104. 104. Serving one group at the expense of others leads not only to distrust but to risk to the sustainability of the firm. Robert F. Hurley, The Decision to Trust
  105. 105. A corporation that fails to see itself as an instrument of its stakeholders will fail. Russell Ackoff, Re-Creating the Corporation
  106. 106. We need a new way to determine when a company is doing well or badly. One sensible approach is to ask stockholders, employees, clients, suppliers, and community…. Ricardo Semler, The Seven-Day Weekend
  107. 107. managers serving stakeholders
  108. 108. constituted leadership and governance
  109. 109. CONSTITUTED MANAGEMENT FOR ALL STAKEHOLDERS PRINCIPLE 3
  110. 110. Let’s talk about success…
  111. 111. HOW DO ORGANIZATIONS SURVIVE?
  112. 112. fitness landscapes
  113. 113. To survive and succeed, every organization will have to turn itself into a change agent. The most effective way to manage change successfully is to create it. Peter F. Drucker, Management (Revised Edition)
  114. 114. I’ve come to believe that learning is the essential unit of progress. Eric Ries, The Lean Startup
  115. 115. learning organizations http://en.wikipedia.org/wiki/The_Fifth_Discipline
  116. 116. Getting there from here […] will require change that is transformational […] and creative. Chris Argyris, Flawed Advice and the Management Trap
  117. 117. creative economy
  118. 118. HOW DO WE LEARN AND CREATE?
  119. 119. learning through experiments
  120. 120. learning through experiments PRACTICES SUCCESSFAILURE
  121. 121. learning through experiments MISTAKES PRACTICES FAILURE SUCCESS SUCCESS FAILURE
  122. 122. learning through experiments MISTAKES EXPERIMENTS PRACTICES FAILURE SUCCESS SUCCESS FAILURE
  123. 123. learning through experiments MISTAKES EXPERIMENTS PRACTICES FAILURE SUCCESS SUCCESS FAILURE LEARNING
  124. 124. Avoid oversimplifications, like “eliminate failures” or “celebrate failures.” There is an optimum failure rate. Donald Reinertsen, Principles of Product Development Flow
  125. 125. Since the way ahead is a gray zone, if we want progress, we must experiment. Mike Rother, Toyota Kata
  126. 126. The three essential steps are: to try new things […] to make failure survivable […] and to make sure that you know when you’ve failed. Tim Harford, Adapt
  127. 127. SUPPORT FOR LEARNING THROUGH EXPERIMENTS PRINCIPLE 4
  128. 128. Let’s summarize…
  129. 129. COMMUNITY OF STAKEHOLDERS WITH A PURPOSE PRINCIPLE 1
  130. 130. NETWORK OF LEGAL ENTITIES OFFERING SERVICES PRINCIPLE 2
  131. 131. CONSTITUTED MANAGEMENT FOR ALL STAKEHOLDERS PRINCIPLE 3
  132. 132. SUPPORT FOR LEARNING THROUGH EXPERIMENTS PRINCIPLE 4
  133. 133. Let’s talk about happiness…
  134. 134. Pleasure comes more from making progress toward goals than from achieving them. Jonathan Haidt, The Happiness Hypothesis
  135. 135. Does employee satisfaction lead to high performance? Probably, but […] it turns out the reverse effect is stronger. Phil Rosenzweig, The Halo Effect
  136. 136. 1 COMMUNITY OF STAKEHOLDERS WITH A PURPOSE
  137. 137. 2 NETWORK OF LEGAL ENTITIES OFFERING SERVICES
  138. 138. 3 CONSTITUTED MANAGEMENT FOR ALL STAKEHOLDERS
  139. 139. 4 SUPPORT FOR LEARNING THROUGH EXPERIMENTS
  140. 140. Let’s wrap up…
  141. 141. Community of stakeholders with a purpose Network of legal entities offering services Constituted management for all stakeholders Support for learning through experiments
  142. 142. m30.me/happiness
  143. 143. @jurgenappelo slideshare.net/jurgenappelo noop.nl linkedin.com/in/jurgenappelo jurgen@noop.nl

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