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Social media is much more then just social and media keynote pdf

by Speaker, Social Media Innovator, Partner at Lucule Consulting on Oct 05, 2012

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With today’s internet marketing opportunities and social media outlets, there are vast opportunities for businesses to succeed and fail. Entrepreneurs who want to start or grow a business must ...

With today’s internet marketing opportunities and social media outlets, there are vast opportunities for businesses to succeed and fail. Entrepreneurs who want to start or grow a business must understand multi-dimensional marketing and be innovative or they will be one of those that fail.

The critical mistake that too many failed brands make is not considering history and cultural concerns, and then making the right connections based on deeper observations and insights of human behavior when crafting marketing and social media strategies.

In this presentation You will learn why the cultural underpinnings of today’s social media habits and devices are so important to understand, why every marketing strategy should include the nexus of the social relationship, type of message, technological object that delivers the message, and timing.

You will get clear understanding on why Social Media needs to be looked beyond just this two words of Social and Media.

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