Social media is much more then just social and media keynote pdf

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With today’s internet marketing opportunities and social media outlets, there are vast opportunities for businesses to succeed and fail. Entrepreneurs who want to start or grow a business must understand multi-dimensional marketing and be innovative or they will be one of those that fail.

The critical mistake that too many failed brands make is not considering history and cultural concerns, and then making the right connections based on deeper observations and insights of human behavior when crafting marketing and social media strategies.

In this presentation You will learn why the cultural underpinnings of today’s social media habits and devices are so important to understand, why every marketing strategy should include the nexus of the social relationship, type of message, technological object that delivers the message, and timing.

You will get clear understanding on why Social Media needs to be looked beyond just this two words of Social and Media.

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Social media is much more then just social and media keynote pdf

  1. 1. SOCIAL MEDIA IS MORE THEN JUST SOCIAL AND MEDIAFriday, October 5, 12
  2. 2. @jkcallas / Lucule ConsultingFriday, October 5, 12
  3. 3. Friday, October 5, 12
  4. 4. Friday, October 5, 12
  5. 5. Medium of speechFriday, October 5, 12
  6. 6. Visual ageFriday, October 5, 12
  7. 7. Mass ageFriday, October 5, 12
  8. 8. THE MEDIUM IS THE MESSAGEFriday, October 5, 12
  9. 9. Friday, October 5, 12
  10. 10. Friday, October 5, 12
  11. 11. PERSONAL COMMUNICATION AGEFriday, October 5, 12
  12. 12. PERSONAL COMMUNICATION AGEFriday, October 5, 12
  13. 13. MASS PERSONAL COMMUNICATION COMMUNICATION AGE AGEFriday, October 5, 12
  14. 14. Friday, October 5, 12
  15. 15. THE OBJECT IS THE MESSAGEFriday, October 5, 12
  16. 16. Friday, October 5, 12
  17. 17. Friday, October 5, 12
  18. 18. Friday, October 5, 12
  19. 19. Friday, October 5, 12
  20. 20. Friday, October 5, 12
  21. 21. Friday, October 5, 12
  22. 22. Friday, October 5, 12
  23. 23. Friday, October 5, 12
  24. 24. Friday, October 5, 12
  25. 25. Friday, October 5, 12
  26. 26. GOODBYE MASS AGEFriday, October 5, 12
  27. 27. MOBILE PHONE 5,840 HOURS PC 2,920 HOURS TV 1,865 HOURSFriday, October 5, 12
  28. 28. 90% text messages are read within 3 minutes 99% off all text messages are readFriday, October 5, 12
  29. 29. ?Friday, October 5, 12
  30. 30. Why personal communication technologies are distinctive from other network technologies?Friday, October 5, 12
  31. 31. PERS ONAL IZAT IONFriday, October 5, 12
  32. 32. Friday, October 5, 12
  33. 33. TEXT MESSAGEFriday, October 5, 12
  34. 34. TEXT MESSAGE CONNECTEDNESS CONVERSATIONAL XOXO HOW ARE YOU? LOVE YOU WHAT ARE YOU <3 DOING?Friday, October 5, 12
  35. 35. Source: googleFriday, October 5, 12
  36. 36. Source: google Source: googleFriday, October 5, 12
  37. 37. Source: googleFriday, October 5, 12
  38. 38. Source: googleFriday, October 5, 12
  39. 39. Source: googleFriday, October 5, 12
  40. 40. Source: googleFriday, October 5, 12
  41. 41. Source: googleFriday, October 5, 12
  42. 42. DIRECT VISITS AND SEARCH ARE THE TWO BIGGEST DRIVERS OF PURCHASE FROM NEW COSTUMERS ACCOUNTING FOR 39% OF NEW CUSTOMER TRANSACTIONS SOURCE: FORRESTERFriday, October 5, 12
  43. 43. SOURCE: SHAMA HYDER KABANI THE ZEN OF SOCIAL MEDIA MARKETINGFriday, October 5, 12
  44. 44. WORD OF MOUTHFriday, October 5, 12
  45. 45. Friday, October 5, 12
  46. 46. 1. UBIQUITY 2. DEPTH 3. WONDER 4. TIMING 5. WEBSITEFriday, October 5, 12
  47. 47. THANK YOUFriday, October 5, 12

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