Why Dropbox Rocks?     Dropbox   ?
Dropbox
Windows / Mac / Linux / iPhone / iPad / Android / BlackBerry
2GB                 50GB ($99/yr)      100GB ($199/yr)
•   MIT         2005        Drew Houston   2007•          Y Combinator               $1.2M•   2008   10             Accel ...
7                                             100http://www.slideshare.net/gueste94e4c/dropbox-startup-lessons-learned-383...
25,000,0002011   4   18       2500                2
0Dropbox
2006:http://www.slideshare.net/gueste94e4c/dropbox-startup-lessons-learned-3836587
VCDrew VCDrew   ...       http://www.slideshare.net/gueste94e4c/dropbox-startup-lessons-learned-3836587
...           (                       )                     Word             Excel                             0http://www...
http://www.slideshare.net/gueste94e4c/dropbox-startup-lessons-learned-3836587
1
Y Combinator  http://files.dropbox.com/u/2/app.html               2007 4 2
Dropbox     /                              Windows                               WebAmazon S3           Dropbox          s...
(1)                (2)                                       (                  )    (3)                             (e.g....
                        /                                    OS          Email /       (         Web-based)Dropbox        ...
                  Email                                   Xdrive                                                          ...
Google            GDrive       Dropbox         Google                           /    /   ...
2
3ThinkOut of the Box
4
Dropbox•   2007   4           Hacker News                                     3•                                          ...
5(       )
CPP: $1.65  Clicks: 706 Sign-ups: 74Conversions: 3
CPA: $388
FAIL!
•   Dropbox•      http://www.slideshare.net/gueste94e4c/dropbox-startup-lessons-learned-3836587
•                    60%•              campaign    A/B   landing    page•   2010   4        280•   35%
6
...       TwitterGoogle Docs   http://www.quora.com/Dropbox/Why-is-Dropbox-more-popular-than-other-programs-with-similar-f...
Dropbox                   Syncplicity                                      C:Windows          ——                Bug     Sy...
Dropbox                                                               ...            Dropbox             Live Synchttp://w...
Dropbox                                           ...               1.1.25 4/17/2011               1.1.24 4/16/2011       ...
Windows                         Unicode     Word     Excel                symlinks        Mac             TrueCrypt     .....
7
8
0·Dropbox1·2·3·Think Out of the Box4·5·
http://www.dropbox.com/press
Why Dropbox Rocks
Why Dropbox Rocks
Why Dropbox Rocks
Why Dropbox Rocks
Why Dropbox Rocks
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Why Dropbox Rocks

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豌豆实验室内部讲稿,介绍 Dropbox 的发展和发展过程中的有趣故事。

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  • Why Dropbox Rocks

    1. 1. Why Dropbox Rocks? Dropbox ?
    2. 2. Dropbox
    3. 3. Windows / Mac / Linux / iPhone / iPad / Android / BlackBerry
    4. 4. 2GB 50GB ($99/yr) 100GB ($199/yr)
    5. 5. • MIT 2005 Drew Houston 2007• Y Combinator $1.2M• 2008 10 Accel $7.2M A
    6. 6. 7 100http://www.slideshare.net/gueste94e4c/dropbox-startup-lessons-learned-3836587
    7. 7. 25,000,0002011 4 18 2500 2
    8. 8. 0Dropbox
    9. 9. 2006:http://www.slideshare.net/gueste94e4c/dropbox-startup-lessons-learned-3836587
    10. 10. VCDrew VCDrew ... http://www.slideshare.net/gueste94e4c/dropbox-startup-lessons-learned-3836587
    11. 11. ... ( ) Word Excel 0http://www.slideshare.net/gueste94e4c/dropbox-startup-lessons-learned-3836587
    12. 12. http://www.slideshare.net/gueste94e4c/dropbox-startup-lessons-learned-3836587
    13. 13. 1
    14. 14. Y Combinator http://files.dropbox.com/u/2/app.html 2007 4 2
    15. 15. Dropbox / Windows WebAmazon S3 Dropbox subversion tracrsync / (justwork) Google Docs / Spreadsheets( ) .doc .xls
    16. 16. (1) (2) ( ) (3) (e.g. beinsync, Foldershare) (Carbonite, Mozy) / (box.net, etc.)Dropbox ( changelogs/trac rsync Dropbox U
    17. 17.   / OS Email / ( Web-based)Dropbox binary diff
    18. 18.   Email Xdrive U Reuben PHP CMS Dropbox Webhosting rsync cron jobs slashdot ("Small Office WindowsBackup Software" - http://ask.slashdot.org/article.pl?sid=07/01/04/0336246)
    19. 19. Google GDrive Dropbox Google / / ...
    20. 20. 2
    21. 21. 3ThinkOut of the Box
    22. 22. 4
    23. 23. Dropbox• 2007 4 Hacker News 3• getdropbox.com Email• Beta digg 5000 75000 http://www.slideshare.net/gueste94e4c/dropbox-startup-lessons-learned-3836587
    24. 24. 5( )
    25. 25. CPP: $1.65 Clicks: 706 Sign-ups: 74Conversions: 3
    26. 26. CPA: $388
    27. 27. FAIL!
    28. 28. • Dropbox• http://www.slideshare.net/gueste94e4c/dropbox-startup-lessons-learned-3836587
    29. 29. • 60%• campaign A/B landing page• 2010 4 280• 35%
    30. 30. 6
    31. 31. ... TwitterGoogle Docs http://www.quora.com/Dropbox/Why-is-Dropbox-more-popular-than-other-programs-with-similar-functionality https://www.dropbox.com/votebox
    32. 32. Dropbox Syncplicity C:Windows —— Bug Syncplicity Dropbox CEO “ ” Dropbox —— 80%
    33. 33. Dropbox ... Dropbox Live Synchttp://www.zumsteg.net/2009/03/08/further-comparison-of-dropbox-versus-live-sync/
    34. 34. Dropbox ... 1.1.25 4/17/2011 1.1.24 4/16/2011 1.1.23 4/15/2011 1.0.28 3/31/2011 1.0.20 1/27/2011 1.0.10 12/16/2010 0.7.110 2/25/2010 0.7.105 1/28/2010 0.7.104 1/21/2010 0.7.103 1/19/2010 0.7.101 1/14/2010 0.7.100 1/12/2010 https://www.dropbox.com/release_notes
    35. 35. Windows Unicode Word Excel symlinks Mac TrueCrypt ...Dropbox Dropbox http://blog.dropbox.com/?p=581——Dropbox
    36. 36. 7
    37. 37. 8
    38. 38. 0·Dropbox1·2·3·Think Out of the Box4·5·
    39. 39. http://www.dropbox.com/press
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