Developing Apps for Chinese Android users

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Developing Apps for Chinese Android users

  1. •  Wandoujia: “iTunes” for Chinese Android users"•  1.0 Launched at August 2010, growing rapidly"•  Hundreds of thousands apps download per day"
  2. Internet•  Users connect their phones to PC via USB or Wi-Fi"•  Partner with various “App Stores” and other content providers to Wandoujia allow users download content to A cross-platform mobile content distributor. Junyu Wang, Jin Cui, Jack Feng 2010/10 their phones via Wandoujia" 
  3. •  4% apps make 80% insallations" •  ~600 apps have more than 1% market shares"Mar 2010
  4. 2010/12! 2011/3!•  Top 10 apps for 7.6% •  Top 10 apps for 12.4% installations" installations"•  Top 100 apps for 30.2% •  Top 100 apps for 41.7% installations" installations"
  5. 2010/12! 2011/3!1.  QQ" " "70%" 1.  QQ " "74%"2.  UC " "68%" 2.  UC " "63%"3.  "45%" 3.  New! "46%"4.  ES "34%" 4.  "45%"5.  " "32% " 5.  New! "42%"6.  Quickoffice" "29%" 6.  360 New! "38%"7.  R.E. " "28%" 7.  " "36%"8.  Camera360 "25%" 8.  New! "34%"9.  " "24%" 9.  ES "31%"10.  RockPlayer "23% " 10.  New! "30%"
  6. Android! iPhone!1.  QQ 74%" 1.  QQ 80%"2.  UC 63%" 2.  47.68%"3.  46%" 3.  46.90%"4.  45%" 4.  45.01%"5.  42%" 5.  43.43%"6.  360 38%" 6.  40.79%"7.  36%" 7.  39.86%"8.  Android 34%" 8.  QQ 38.33%"9.  ES 31%" 9.  36.25%"10.  30%" 10.  UC 33.73%"
  7. Apps 100 Videos 21 Music 14 Books 5Mar 2010
  8. 45%   40%   35%   30%   25%   20%   15%   10%   5%   0%   0-­‐20   20-­‐40   40-­‐60   60-­‐80   80-­‐100   Average: 45"Mar 2010
  9. 45 User  Apps     90    System  Apps  Mar 2010
  10. 5% 3G 37% Wi-Fi* 95% 2G / 2.5G* Umeng, 2011/1
  11. Fetch Consume Fetch content prior to consumption. "
  12. +83% Wandoujia Others•  Average Wandoujia user downloads 83% more apps than other channels"" Oct 2010
  13. •  Try to get into the top tier"•  Understanding usersʼ fundamental needs"•  Make your apps smaller"•  Keep usersʼ data usage in mind"

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