• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Your Company as Publisher - 6 Ways to Get Started in Social Media and Blogging
 

Your Company as Publisher - 6 Ways to Get Started in Social Media and Blogging

on

  • 1,920 views

Presentation by SocialTract CEO Joe Pulizzi on how blogging can be the center of your social media strategy. This presentation goes through six ways to get started with your social media strategy, ...

Presentation by SocialTract CEO Joe Pulizzi on how blogging can be the center of your social media strategy. This presentation goes through six ways to get started with your social media strategy, specifically for HME providers.

Statistics

Views

Total Views
1,920
Views on SlideShare
1,918
Embed Views
2

Actions

Likes
4
Downloads
80
Comments
0

1 Embed 2

http://paper.li 2

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • SCRIPT Welcome to SocialTract If you are viewing this demo – you are an HVACR contractor/owner or a marketing professional looking to grow your business by leveraging the Internet. Over the next few minutes, we’ll show you how with SocialTract.
  • SCRIPT Welcome to SocialTract If you are viewing this demo – you are an HVACR contractor/owner or a marketing professional looking to grow your business by leveraging the Internet. Over the next few minutes, we’ll show you how with SocialTract.
  • Before consumers make a buying decision, they go online, either to find vendors or to confirm a purchase.
  • The more you blog, the more business you get (according to a Hubspot survey)
  • More opportunity to be found in search engines.
  • Think of online content like the lottery…the more tickets you have, the more opportunity for your customers to find you.
  • More tickets = more opportunities.
  • More people link to your content from other sites.
  • More web traffic.
  • PROBLEM…most dealer sites have the exact same information on them…what makes you different from the others???
  • According to the Custom Content Council, companies that provide helpful information as part of their marketing are 60% more likely to get the sale versus those that do not provide valuable information.
  • So, the idea is simple then. Create really valuable content, syndicated in a variety of ways (found in search engines and social media) to attract and retain customers.
  • DIRECTION The Magnet blog then pushes out to FB, Twitter and LinkedIN. SCRIPT Next, we set up your social networking identities on Facebook, Twitter and LinkedIN, and connect them to your blog site. Those become your outposts – places where we can spread our great content and drive customers to your blog site.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • Now, all of this should be common sense, but the majority of content we create as companies still revolves around our products and services. Just look at your events, brochures, press releases. Are you creating more interesting information or more content about you you you.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • SocialTract is first a blogging service for HVAC dealers. We develop a custom content plan for them based on their products/services and expertise areas. We create their own custom blog based on their branding, set up their Twitter, Facebook and LinkedIn accounts, and in 30 days we begin blogging for/with them – 2 blog posts per week every week – which results in over 100 posts over a 12 month period. That’s 100 additional ways that customers can find and share their content.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.

Your Company as Publisher - 6 Ways to Get Started in Social Media and Blogging Your Company as Publisher - 6 Ways to Get Started in Social Media and Blogging Presentation Transcript

  • The presentation will be starting shortly. Your Company as Publisher: 6 Steps to Social Media
  • Brought to you by: Your Company as Publisher: 6 Steps to Social Media
    • A leading blogging service for small businesses with 175+ customers in more than 30 states and Canada.
    Joe Pulizzi
  •  
  • Housekeeping
    • If you have a question, please type it in the chat window. We will try get to your questions. Go ahead and type in your questions as you go.
    • Any technical issues, please type those in and we’ll get to them.
    • About 45 minute presentation with the rest for Q&A.
  • TODAY
    • How do you become the expert in your industry?
    • Do people really read blogs and does it matter?
    • 6 Steps to Becoming the Leading Expert in Your Region
    • Q&A
  • What Has Social Media Done for Me?
    • FORGET What You Know About Social Media
  •  
  • Traditional Marketing
  • Traditional Marketing Challenges 800-555-1234 Annoying Salesperson
  •  
  •  
  • 9 of 10 consumers are using the web to make buying decisions Forrester Research
  • Looking to Solve Problems
  •  
  • Marcus Sheridan CEO, River Pools & Spas
  • 2007
    • $4.5 million in Sales
    • $250,000 advertising spend
  • 2007
    • $4.5 million in Sales
    • $250,000 advertising spend
    • Sold more fiberglass swimming pools than any other pool retailer in North America.
    • $40,000 in advertising spend
    • Won 15% more bids
    • Cut sales cycle in half.
    2010
  •  
  • 75,000 visits per month
  • Yep, David vs. Goliath is Real
  •  
  • Hubspot 90% of Consumers
  • Hubspot Over 70%
  • Blogs Get More Business
  • 4x More Likely to Be Found
  • How Many Tickets Do You Have?
  • How Many Tickets Do You Have?
  • BEFORE AFTER 3 MONTHS
  •  
  •  
  • Blogs Get More Links
  • Blogs Get More Traffic
  • Corporate Brochure-itis
  • Content Wins 67% More Likely to Purchase Custom Content Council
  • Conditioned Air – Naples, FL
  •  
  •  
  • Why?
    • Great blog content makes us sound interesting and positions us as experts
    • Search engines love blogs
    • Social media loves blogs
    • Your customers read blogs
    • Non-sales touch
    • Minimal investment compared to outbound marketing options
  • THE Leading HME Expert in Your Region
  • Influence Your Customers SocialCapitalManagement.com
  • Search Engine Optimization Lead Generation Social Media STORYTELLING
  • 6 Steps to Get Started
  • LISTENING POSTS Set Up #1
  • FIND Customers’ Pain Points KEYWORD ANALYSIS
  • Google External Tool
  •  
  • Google Alerts - Listen to Share Relevant Content - Listen for Story Ideas - Listen to Build Your Influencer List
  • Twitter Advanced Search
  • This is Tweetdeck, a Twitter Management Tool
    • IMPORTANT: Follow keywords, # and your brand names
  • Other Twitter Management Tools
  • QUESTIONS Log Your Customer #2
  • https://freekeywords.wordtracker.com/keyword-questions
  •  
  •  
  •  
  • PUBLISHING HUB Create Your #3
  •  
  •  
  •  
  • DISTRIBUTION Focus on Content #4
  • Google – Jan 25, 2011
    • Google now uses social usage of Twitter into search rankings
  •  
  •  
  •  
  •  
  • Email Newsletter
  • Blog Commenting
    • Where are your customers hanging out?
    • Local association blogs
    • Local media sites
    • Other HME blogs/sites MESA ( mesa4dme.ning.com )
    • Manufacturer blogs
  • CALL TO ACTION Then Focus On The #5
  •  
  •  
  •  
  • REPURPOSE Keep the Calendar and #6
    • 1=Daily (Twitter, Blog)
    • 7=Weekly (eNewsletter)
    • 30=Monthly (Webinar)
    • 4=Quarterly (eBook, Magazine)
    • 2=Bi-Annually (Customer Event)
    • 1=Yearly (Large Research Project)
    A Schedule
  • Customer eNewsletter
  • Blogs as PR
  •  
  • THE Leading HME Expert in Your Region
  • In Summary – THE LAST SLIDE
    • Takes Commitment!
    • Do It Yourself – Or Outsource.
    • Still Need Someone INSIDE the organization to manage your brand on social media.
    • Assets over Advertising – start converting your thinking now…
  • Thanks and Q&A Contact: Jim McDermott [email_address] 910-673-5917 END OF YEAR SPECIAL 50% OFF BLOG SETUP FEE Packages Start at $329/mo. SEE A DEMO AT http://socialtract.com/hmenews/