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@JuntaJoe Higher Purpose Content Marketing
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How do we know?
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How do we do?
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Brian Solis
Find Your Customers! ,[object Object],[object Object]
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Choose Key Groups and Actively Share ,[object Object],[object Object]
Be the Expert using LinkedIn/Yahoo! Answers
Slideshare Channel
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Blogs Get More Business
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http://contentplaybook.com
Help them Share
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Joe Pulizzi [email_address] Ways to Connect: http://joepulizzi.com @JuntaJoe Go forth & take a stand

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Higher Purpose Content Marketing / Content Strategy

Editor's Notes

  1. Identify where your customers are hanging out at…
  2. Besides blogs, where are they. Get your list together and figure out the five or so communities that you are going to be super active in.
  3. Indium takes their rock star employees and truly makes them rock stars. The majority of our content and stories are within our employees. Give them the opportunity to share. Plus, just think…it’s just you and a few or many that can spread the word.