A presentation from Joe Pulizzi (Junta42) and Kristina Halvorson (Brain Traffic) on February 6, 2009 Online Marketing Summit in San Diego.
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A presentation from Joe Pulizzi (Junta42) and Kristina Halvorson (Brain Traffic) on February 6, 2009 Online Marketing Summit in San Diego.
The presentation goes into detail about why marketers have to develop a publishing mindset, why web content strategy is so difficult, and what you can do now to create an effective content strategy and plan within your own organization.
LopezJaenaJob well done! Long but not boring at all! It kept me submerge and attentive.1 year ago
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Jonathan Wong, Senior Media Planner at O.Berk CompanyA bit overwhelming but useful as I'm pushing together a content strategy for my company for the first time. I think the toughest challenge is the buy-in and getting the team to understand the benefits of putting the sales hat off.
Good information to get started on, anyone has more useful, in depth information that might help me?
http://www.oberk.com1 year ago
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harrypotter12Very Useful. Great work. Thanks for sharing.
Regards http://www.clickandsendparcel.com1 year ago
Logarithmic IMPACT at Logarithmic IMPACTGreat presentation. Too often content is the late-stage afterthought of the development process and many decision makers just don't understand that its one of the most time-consuming aspects — if done well.3 years ago
MEDiA CPO
Good information to get started on, anyone has more useful, in depth information that might help me?
http://www.oberk.com 1 year ago
Regards
http://www.clickandsendparcel.com 1 year ago