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Web Content Strategy - How to Plan for, Create and Publish Online Content for Maximum ROI

by Content Evangelist at Content Marketing Institute on Feb 09, 2009

  • 76,237 views

A presentation from Joe Pulizzi (Junta42) and Kristina Halvorson (Brain Traffic) on February 6, 2009 Online Marketing Summit in San Diego. ...

A presentation from Joe Pulizzi (Junta42) and Kristina Halvorson (Brain Traffic) on February 6, 2009 Online Marketing Summit in San Diego.

The presentation goes into detail about why marketers have to develop a publishing mindset, why web content strategy is so difficult, and what you can do now to create an effective content strategy and plan within your own organization.

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  • LopezJaena LopezJaena Job well done! Long but not boring at all! It kept me submerge and attentive. 1 year ago
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  • jononweb Jonathan Wong, Senior Media Planner at O.Berk Company A bit overwhelming but useful as I'm pushing together a content strategy for my company for the first time. I think the toughest challenge is the buy-in and getting the team to understand the benefits of putting the sales hat off.

    Good information to get started on, anyone has more useful, in depth information that might help me?

    http://www.oberk.com
    2 years ago
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  • harrypotter12 harrypotter12 Very Useful. Great work. Thanks for sharing.

    Regards
    http://www.clickandsendparcel.com
    2 years ago
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  • torniacharles Tonya Charles at grenada board of tourism Amazing presentation. It was extremely helpful. Thank you so much. 3 years ago
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  • drjmedulla Joseph Doughty, Internet Marketing at Straight Line Marketing Way late to this party. Thanks for the tips Joe, I got a lot out of this presentation to help clarify my own content goals. 3 years ago
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  • jiggy2fly jiggy2fly great presentation! 3 years ago
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  • janettetoral Janette Toral, Promoting the growth of E-Commerce in the Philippines since 1997. at DigitalFilipino.com very helpful 3 years ago
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  • edsuhardy edsuhardy good presentation 4 years ago
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  • logarithmic Logarithmic IMPACT at Logarithmic IMPACT Great presentation. Too often content is the late-stage afterthought of the development process and many decision makers just don't understand that its one of the most time-consuming aspects — if done well. 4 years ago
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  • AnishaPucadyil Anisha Pucadyil, Facilitator at Centre For Internet and Society Hey the ideas clicked for me. thank you! 4 years ago
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Web Content Strategy - How to Plan for, Create and Publish Online Content for Maximum ROI Web Content Strategy - How to Plan for, Create and Publish Online Content for Maximum ROI Presentation Transcript