TODAY’S PRESENTATION:

Unlocking Your Content’s Potential
(and Driving Business)

@JoePulizzi
There Is One Key
to a Successful
Presentation

@JoePulizzi
@JoePulizzi
Image courtesy of Pooky Poetry

3
@JoePulizzi
The Disclaimer

@JoePulizzi
ACT ONE

@JoePulizzi
@JoePulizzi
@JoePulizzi
The Evolution of
Content Marketing

@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
91/100
http://bitly.com/cm-research

@JoePulizzi
@JoePulizzi

sodahead.com
Just 42% believe their
content marketing is effective

http://bitly.com/cm-research

@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi

briancromer.com
@JoePulizzi
CONTENT

@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi

32
Your Sweet Spot
What You Know

What Your Prospect
Cares About

@JoePulizzi
TECHNOLOGY

@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi

tractiondemand.com
@JoePulizzi
BUSINESS

@JoePulizzi
• CMO Gas Station Example

@JoePulizzi
@JoePulizzi

42
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
1. You Need to Question Your Marketers on
their Content Creation (WHY?)
2. You Need to Sell Intelligent Content Based
on S...
@JoePulizzi
Joe Pulizzi
joe@contentinstitute.com
@JoePulizzi

@JoePulizzi
Unlocking Your Content's Potential #ICC2014 Keynote
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Unlocking Your Content's Potential #ICC2014 Keynote

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This is Joe Pulizzi's keynote presentation at the Intelligent Content Conference 2014 #ICC2014 in San Jose. The presentation covers why content strategists need to help marketers understand their clear "why" for content marketing, and the three integrated steps to making that happen.

Published in: Marketing, Business

Unlocking Your Content's Potential #ICC2014 Keynote

  1. 1. TODAY’S PRESENTATION: Unlocking Your Content’s Potential (and Driving Business) @JoePulizzi
  2. 2. There Is One Key to a Successful Presentation @JoePulizzi
  3. 3. @JoePulizzi Image courtesy of Pooky Poetry 3
  4. 4. @JoePulizzi
  5. 5. The Disclaimer @JoePulizzi
  6. 6. ACT ONE @JoePulizzi
  7. 7. @JoePulizzi
  8. 8. @JoePulizzi
  9. 9. The Evolution of Content Marketing @JoePulizzi
  10. 10. @JoePulizzi
  11. 11. @JoePulizzi
  12. 12. @JoePulizzi
  13. 13. @JoePulizzi
  14. 14. @JoePulizzi
  15. 15. @JoePulizzi
  16. 16. @JoePulizzi
  17. 17. 91/100 http://bitly.com/cm-research @JoePulizzi
  18. 18. @JoePulizzi sodahead.com
  19. 19. Just 42% believe their content marketing is effective http://bitly.com/cm-research @JoePulizzi
  20. 20. @JoePulizzi
  21. 21. @JoePulizzi
  22. 22. @JoePulizzi briancromer.com
  23. 23. @JoePulizzi
  24. 24. CONTENT @JoePulizzi
  25. 25. @JoePulizzi
  26. 26. @JoePulizzi
  27. 27. @JoePulizzi
  28. 28. @JoePulizzi
  29. 29. @JoePulizzi
  30. 30. @JoePulizzi
  31. 31. @JoePulizzi
  32. 32. @JoePulizzi 32
  33. 33. Your Sweet Spot What You Know What Your Prospect Cares About @JoePulizzi
  34. 34. TECHNOLOGY @JoePulizzi
  35. 35. @JoePulizzi
  36. 36. @JoePulizzi
  37. 37. @JoePulizzi
  38. 38. @JoePulizzi tractiondemand.com
  39. 39. @JoePulizzi
  40. 40. BUSINESS @JoePulizzi
  41. 41. • CMO Gas Station Example @JoePulizzi
  42. 42. @JoePulizzi 42
  43. 43. @JoePulizzi
  44. 44. @JoePulizzi
  45. 45. @JoePulizzi
  46. 46. @JoePulizzi
  47. 47. @JoePulizzi
  48. 48. 1. You Need to Question Your Marketers on their Content Creation (WHY?) 2. You Need to Sell Intelligent Content Based on Sales, Savings or Sunshine. 3. Understand the New Paradigm in Marketing – Owned Audiences are the Key! @JoePulizzi
  49. 49. @JoePulizzi
  50. 50. Joe Pulizzi joe@contentinstitute.com @JoePulizzi @JoePulizzi
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