Unlocking Your Content's Potential #ICC2014 Keynote

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This is Joe Pulizzi's keynote presentation at the Intelligent Content Conference 2014 #ICC2014 in San Jose. The presentation covers why content strategists need to help marketers understand their …

This is Joe Pulizzi's keynote presentation at the Intelligent Content Conference 2014 #ICC2014 in San Jose. The presentation covers why content strategists need to help marketers understand their clear "why" for content marketing, and the three integrated steps to making that happen.

More in: Marketing , Business
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  • 1. TODAY’S PRESENTATION: Unlocking Your Content’s Potential (and Driving Business) @JoePulizzi
  • 2. There Is One Key to a Successful Presentation @JoePulizzi
  • 3. @JoePulizzi Image courtesy of Pooky Poetry 3
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  • 5. The Disclaimer @JoePulizzi
  • 6. ACT ONE @JoePulizzi
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  • 9. The Evolution of Content Marketing @JoePulizzi
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  • 17. 91/100 http://bitly.com/cm-research @JoePulizzi
  • 18. @JoePulizzi sodahead.com
  • 19. Just 42% believe their content marketing is effective http://bitly.com/cm-research @JoePulizzi
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  • 22. @JoePulizzi briancromer.com
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  • 24. CONTENT @JoePulizzi
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  • 33. Your Sweet Spot What You Know What Your Prospect Cares About @JoePulizzi
  • 34. TECHNOLOGY @JoePulizzi
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  • 38. @JoePulizzi tractiondemand.com
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  • 40. BUSINESS @JoePulizzi
  • 41. • CMO Gas Station Example @JoePulizzi
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  • 48. 1. You Need to Question Your Marketers on their Content Creation (WHY?) 2. You Need to Sell Intelligent Content Based on Sales, Savings or Sunshine. 3. Understand the New Paradigm in Marketing – Owned Audiences are the Key! @JoePulizzi
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  • 50. Joe Pulizzi joe@contentinstitute.com @JoePulizzi @JoePulizzi