TODAY’S PRESENTATION:

Unlocking Your Content’s Potential
(and Driving Business)

@JoePulizzi
There Is One Key
to a Successful
Presentation

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@JoePulizzi
Image courtesy of Pooky Poetry

3
@JoePulizzi
The Disclaimer

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ACT ONE

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@JoePulizzi
The Evolution of
Content Marketing

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@JoePulizzi
91/100
http://bitly.com/cm-research

@JoePulizzi
@JoePulizzi

sodahead.com
Just 42% believe their
content marketing is effective

http://bitly.com/cm-research

@JoePulizzi
@JoePulizzi
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briancromer.com
@JoePulizzi
CONTENT

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32
Your Sweet Spot
What You Know

What Your Prospect
Cares About

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TECHNOLOGY

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tractiondemand.com
@JoePulizzi
BUSINESS

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• CMO Gas Station Example

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42
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@JoePulizzi
1. You Need to Question Your Marketers on
their Content Creation (WHY?)
2. You Need to Sell Intelligent Content Based
on S...
@JoePulizzi
Joe Pulizzi
joe@contentinstitute.com
@JoePulizzi

@JoePulizzi
Unlocking Your Content's Potential #ICC2014 Keynote
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Unlocking Your Content's Potential #ICC2014 Keynote

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This is Joe Pulizzi's keynote presentation at the Intelligent Content Conference 2014 #ICC2014 in San Jose. The presentation covers why content strategists need to help marketers understand their clear "why" for content marketing, and the three integrated steps to making that happen.

Published in: Marketing, Business
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