Twitter: Getting Started & Tips to Grow Your Business Joe Pulizzi Co-Author, Get Content Get Customers Founder, Junta42

Hi! I’m Joe Pulizzi (@juntajoe) Evangelist, speaker, author for content marketing – why marketers need to be publishers. Founder and Chief Content Officer for Junta42 – The leading content-vendor matching service for custom content Co-author of Get Content Get Customers (McGraw-Hill)

Evangelist, speaker, author for content marketing – why marketers need to be publishers.

Founder and Chief Content Officer for Junta42 – The leading content-vendor matching service for custom content

Co-author of Get Content Get Customers (McGraw-Hill)

What is Twitter?

What is Twitter? Technical Definition: Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets . You can follow people you like, and others can follow you (those two don’t have to be the same).

Technical Definition: Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets . You can follow people you like, and others can follow you (those two don’t have to be the same).

What is Twitter? A Tweet can be no more than 140 characters. Functions like a giant bulletin board.

A Tweet can be no more than 140 characters.

Functions like a giant bulletin board.

Why?

Why?

Why? – For Business Have conversations with customers… Share your expertise with original and forwarded valuable content… Get immediate feedback from followers/fans… Grow your business…

Have conversations with customers…

Share your expertise with original and forwarded valuable content…

Get immediate feedback from followers/fans…

Grow your business…

Signing Up and Getting Things Right

Then, download Tweetdeck

Twitter Tips

Tip #1 – Try not to answer the question

Tip #2 – RSS to Twitterfeed

Tip #3 – Be Democratic

Tip #4 – Listen, Listen, Listen

Tip #5 - Then…start marketing your content Valuable, Helpful, Relevant Content

Valuable, Helpful, Relevant Content

Tip #6 - Integrate with Facebook

Twitter DO NOTS

Five Twitter DO NOTS Constant Tweeting about You Mistaking Public Tweets and Direct Messages Cryptic Replies (@you “I know”) Links only i.e., http://bit.ly/jkl7 Auto Direct Messages http://www.socialmediatoday.com/SMC/118535

Constant Tweeting about You

Mistaking Public Tweets and Direct Messages

Cryptic Replies (@you “I know”)

Links only i.e., http://bit.ly/jkl7

Auto Direct Messages

@juntajoe Questions? Joe Pulizzi [email_address] (216) 941-5842 Sites: www.junta42.com www.joepulizzi.com Blog: blog.junta42.com Book Site: www.getcontentgetcustomers.com Ways to Connect: LinkedIn: Joe Pulizzi Facebook: Joe.Pulizzi Free white paper on developing your own content strategy: www.contentrevolution.com