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The New Custom Publisher - How New Marketing is Changing Custom Publishing

by Joe Pulizzi

4,801 views

Presentation given by Joe Pulizzi, Junta42 in Berlin at the Forum Corporate Publishing conference on how custom publishing is changing due to the evolution in online marketing, social media, and ...

Presentation given by Joe Pulizzi, Junta42 in Berlin at the Forum Corporate Publishing conference on how custom publishing is changing due to the evolution in online marketing, social media, and changing buying patterns.

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http://www.demandcreationspecialists.com	43
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Over 90% of consumers use the internet as part of their decision-making process. If you are not there, you may get left out of the buying process.
What these four brands have done is all about storytelling, and each understand that their brand story is being told online. Today’s internet is ruled by the storytellers, which is why a company like YouTube was able to come from no where. They created a mechanism for people to tell their stories….because they knew what they wanted to achieve and they listened to their customers and prospects.
The results: 43% of Deliver readers say it has increased their intention to spend more on direct marketing; 67% say it has increased their opinion of direct marketing; and more than 50% have taken action in the last year as a result of Deliver articles. There have been more than 70,000 downloads from the DeliverMagazine.com website, including more than 3,130 white papers. During the first six months of 2008, the website received more visits each month, with 9,347 visits in January and 43,036 in June. But the overall goal is not web site visits, it’s getting marketing decision makers to understand the value of direct mail and take the action to do more of it as part of their marketing program.

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mbyrne2323 3 years ago
Luca Conti, Conversational media consultant at My own sweet home Tags content 3 years ago