The Content Revolution: Content Strategies for Book Marketers

The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want Joe Pulizzi (@juntajoe) Founder, Content Marketing Institute Co-Author, Get Content Get Customers and Managing Content Marketing

To help transform marketers into publishers.
Less renting, more owning.
EVENTS MEDIA CONSULTING Sept 4-6, 2012 Columbus, OH

Today’s Agenda
The Latest Research on What’s Happening in Content Marketing
Real-World Content Examples and Tips to be Discovered
From $0 to Multi-Million in Sales
Q&A

Publishing
Publishing is the the activity of making information available for public view.
The stakes have been raised.
http://en.wikipedia.org/wiki/Publisher

Barriers to Entry are Gone
Content Acceptance
Talent
Technology

Searching for Information Google/ZeroMomentofTruth.com

Content Marketing

Marketers as Publishers
Owning the media, not Renting the media
Attract and/or retain customers by creating /curating valuable and compelling content on a consistent basis to maintain or change a behavior.
Content Marketing is…

The Difference? Marketers Publishers/Media

Search Engine Optimization Lead Generation Social Media STORYTELLING

Easier…yet Harder

Shutterstock

Real-World Examples and Ideas of Content Marketing in Action

The Niche Content Mission & Platform

Get SUPER NICHE
Pets
Issues pertaining to pet owners who like to travel with their dogs.

Pets
Issues pertaining to pet owners who like to travel with their dogs.

Define the Term and Flood with Great Content

10 to 1 content…reimagine

Story Concept
Main Deliverable
Possible Ways to Break it Up – “10 to 1”
Think “before” and “after” – What can the content become?
Headline
Keyword Focus
Action

Pre-Activation Distribution Re-Imagine

Pre-Activation Distribution Re-Imagine Google is Changing Everything (SOCIAL)

Author Presentations
Book Teasers
Series of Chapters
Contributor Spotlights
Embed Links

Dominating a Category with Content Marketing and Social Media

FINDING Customers’ Pain Points KEYWORD ANALYSIS

Google External Tool

Google Alerts - Listen to Share Relevant Content - Listen for Story Ideas - Listen to Build Your Influencer List

Content for Key Questions

Over 200 blogs, Over 150 Webinars

The Book

Social Media 4-1-1

#hashtag

THE LAST SLIDE THINKING LIKE A PUBLISHER
Whatever you want to sell, books or events or anything else:
Choose a niche you can become the leading expert in the world at.
Develop AND share the best multi-channel content on the planet.
Remove YOU from the story as much as possible…it will travel farther.

Joe Pulizzi
[email_address] • @juntajoe on Twitter
Q&A September 4 – 6, 2012 – Columbus, Ohio CODE “JUNTAJOE” TO SAVE $100

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The Content Revolution: Content Strategies for Book Marketers

by Joe Pulizzi on Jan 23, 2012

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The Content Revolution: Content Strategies for Book Marketers — Presentation Transcript