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The Content Revolution: Content Strategies for Book Marketers
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The Content Revolution: Content Strategies for Book Marketers

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Digital Book Marketing Summit presentation from Joe Pulizzi from the Content Marketing Institute on how to use content marketing strategies to be found and grow your book or platform sales.

Digital Book Marketing Summit presentation from Joe Pulizzi from the Content Marketing Institute on how to use content marketing strategies to be found and grow your book or platform sales.

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  • We have to focus on what would make us interesting to our customers. Clearly, not our products and services (for the most part). In order to create a magnet to attract customers and prospects to us, we have to market differently than we have in the past.
  • We have to focus on what would make us interesting to our customers. Clearly, not our products and services (for the most part). In order to create a magnet to attract customers and prospects to us, we have to market differently than we have in the past.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • Transcript

    • 1. The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want Joe Pulizzi (@juntajoe) Founder, Content Marketing Institute Co-Author, Get Content Get Customers and Managing Content Marketing
    • 2.
      • To help transform marketers into publishers.
      • Less renting, more owning.
      EVENTS MEDIA CONSULTING Sept 4-6, 2012 Columbus, OH
    • 3. Today’s Agenda
      • The Latest Research on What’s Happening in Content Marketing
      • Real-World Content Examples and Tips to be Discovered
      • From $0 to Multi-Million in Sales
      • Q&A
    • 4.  
    • 5.  
    • 6.  
    • 7.  
    • 8. Publishing
      • Publishing  is the the activity of making information available for public view.
      • The stakes have been raised.
      http://en.wikipedia.org/wiki/Publisher
    • 9. Barriers to Entry are Gone
      • Content Acceptance
      • Talent
      • Technology
    • 10. Searching for Information Google/ZeroMomentofTruth.com
    • 11. Content Marketing
    • 12.
      • Marketers as Publishers
      • Owning the media, not Renting the media
      • Attract and/or retain customers by creating /curating valuable and compelling content on a consistent basis to maintain or change a behavior.
      Content Marketing is…
    • 13. The Difference? Marketers Publishers/Media
    • 14. The Difference? Marketers Publishers/Media
    • 15. Search Engine Optimization Lead Generation Social Media STORYTELLING
    • 16.  
    • 17. Easier…yet Harder
    • 18.  
    • 19.  
    • 20.  
    • 21.  
    • 22.  
    • 23. 60%
    • 24. Shutterstock
    • 25. Shutterstock
    • 26.  
    • 27. Real-World Examples and Ideas of Content Marketing in Action
    • 28. The Niche Content Mission & Platform
    • 29.  
    • 30.  
    • 31.  
    • 32. Get SUPER NICHE
      • Pets
      • Issues pertaining to pet owners who like to travel with their dogs.
    • 33.
      • Pets
      • Issues pertaining to pet owners who like to travel with their dogs.
    • 34. Define the Term and Flood with Great Content
    • 35.  
    • 36.  
    • 37.  
    • 38.  
    • 39. 10 to 1 content…reimagine
    • 40. Story Concept
      • Main Deliverable
      • Possible Ways to Break it Up – “10 to 1”
      • Think “before” and “after” – What can the content become?
        • Headline
        • Keyword Focus
        • Action
    • 41. Pre-Activation Distribution Re-Imagine
    • 42. Pre-Activation Distribution Re-Imagine
    • 43. Pre-Activation Distribution Re-Imagine Google is Changing Everything (SOCIAL)
    • 44.  
    • 45.
      • Author Presentations
      • Book Teasers
      • Series of Chapters
      • Contributor Spotlights
      • Embed Links
    • 46.  
    • 47. Dominating a Category with Content Marketing and Social Media
    • 48.  
    • 49. FINDING Customers’ Pain Points KEYWORD ANALYSIS
    • 50. Google External Tool
    • 51.  
    • 52. Google Alerts - Listen to Share Relevant Content - Listen for Story Ideas - Listen to Build Your Influencer List
    • 53.  
    • 54.  
    • 55. Content for Key Questions
    • 56.
      • Over 200 blogs, Over 150 Webinars
    • 57. The Book
    • 58.  
    • 59.  
    • 60. Social Media 4-1-1
    • 61. #hashtag
    • 62.  
    • 63.  
    • 64.  
    • 65.  
    • 66.  
    • 67.  
    • 68.  
    • 69. THE LAST SLIDE THINKING LIKE A PUBLISHER
      • Whatever you want to sell, books or events or anything else:
        • Choose a niche you can become the leading expert in the world at.
        • Develop AND share the best multi-channel content on the planet.
        • Remove YOU from the story as much as possible…it will travel farther.
    • 70.
      • Joe Pulizzi
      • [email_address] • @juntajoe on Twitter
      Q&A September 4 – 6, 2012 – Columbus, Ohio CODE “JUNTAJOE” TO SAVE $100

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