Social Media Steroids: Spread Your Content, Grow Your Business

Social Media Steroids: Spread Your Content, Grow Your Business Joe Pulizzi Co-Author, Get Content Get Customers Founder, Junta42

Hi! I’m Joe Pulizzi (@juntajoe) • Evangelist, speaker, author for content marketing – why marketers need to be publishers. • Founder and Chief Content Officer for Junta42 • Co-author of Get Content Get Customers (McGraw-Hill) • Former Vice President at Penton Media, Inc., North America’s largest independent b-to-b media company

Let’s Start Off with Some Questions

Information Evolution CBS Fast Draw

Buyers Used to Solve Problems… • Talking to Company Sales Reps • Distributors/Resellers • Product Literature • Seeing Ads in Magazines

Educated Buyers Now Solve Problems… • Google searches. • Online portals and news sites. • Listening to bloggers’ advice and opinions. • Word-of-mouth & “Word-of-mouse” • Direct to company websites.

Forrester Research

FIRST For Social Media to work, it’s about Publishing.

Everyone is a Publisher Today • Like it or not, everyone is a publisher, and you need to understand what that means. • Look at your marketing activities…starting to feel a lot more like publishing. Magazines Newsletters

You Are the Publisher  A Blog  eZines  White Paper Series  Podcasts  eBooks  Wikis  Case Studies  Vodcasts  Vertical Search  Video Portals  Website RSS Feeds  Content Microsites/Portals  Social Networking Sites  Online Quizzes  Webcasts/Webinars  Digital Magazines  Virtual Trade Shows  Community Forums  Online Games  eNewsletters  Content Widgets  Variable eNewsletters

Social Media does not work without having something valuable to say!

How to Create Engagement w/Social Media • Give your customers relevant, compelling information or • Give them a good time…

The Big Shift Then… A provider of XYZ products and services

The Big Shift Now… The trusted, expert resource for something relevant to your customers (and your business)!

It’s Not about You! Provide relevant content that gives solutions to some of the toughest problems customers are facing. (leave out the sales pitch while building the relationship!)

Your Ideas Spread! • Should be the core of your marketing campaign. • Position yourself as the trusted solutions provider for your industry and help people spread the word!

The Basics

Don’t Forget • Buy Your Domain Name and work it www.joepulizzi.com While your at it, get your whole family. • Input All Business Cards to LinkedIn/Facebook • Hire a professional to take your picture

Twitter To Do’s • Never answer the question “What are you doing?” • Assign ownership • Be democratic • Be human • Have a strategy!

Twitter To Do’s • Then…use it as a distribution mechanism.

Conversations/Listening

• Follow and Comment on Top 10 – 20 Blogs where Your Customers Are At. • Be Generous with Advice

Google Alerts www.google.com/alerts

Blogging Tools

Distribution

Find your social channels…

Thank You! Joe Pulizzi joe@junta42.com (216) 941-5842 Site: www.junta42.com Blog: blog.junta42.com Book Site: www.getcontentgetcustomers.com Ways to Connect: LinkedIn: Joe Pulizzi Facebook: juntajoe Twitter: juntajoe

http://www.joepulizzi.com	626
http://joepulizzi.com	3
http://www.slideshare.net	3
http://webcache.googleusercontent.com	2
http://translate.googleusercontent.com	2

Social Media Steroids: Spread Your Content, Grow Your Business

by Joe Pulizzi on Jul 09, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

5 Embeds 636

Statistics

Social Media Steroids: Spread Your Content, Grow Your Business — Presentation Transcript