Social Media Ideas for Niche Publishers - Be the Trusted Resource Everywhere

Social Media Shuffle: What you could and should do Joe Pulizzi Co-Author, Get Content Get Customers Founder, Junta42

Hi! I’m Joe Pulizzi (@juntajoe)
Founder and Chief Content Officer for Junta42, the custom-content matchmaking service.
CEO, Z Squared Media Consulting
Co-author of Get Content Get Customers (McGraw-Hill)
Former Vice President at Penton Media, Inc.

For those of you following along in your conference handbook, I’m sorry.

Let’s Start Off with Some Questions

Concerns | Questions | Needs

Why Should You Care?

The Possibilities…
20 / 20 / 20
Direct Social
Search Engines
Blogs

The Goal
The Trusted Content Provider – Everywhere related to your niche

The people you want to connect with through social media are seeking information that is
Relevant
Compelling
Educational
Entertaining
Social Media Truth #1

Social Media Truth #2 Forrester Research

Social Media Truth #3
Most Marketers are Horrible Publishers

Social Media does not work without having something valuable to say!

Decide Your Goals
Social networking sites are about people communicating with one another and sharing information. It's not a format that's suited for ad messages. In that environment, advertising becomes social interference, in some ways akin to eavesdropping, and it has the potential to backfire.
- Josh Gordon, Folio:, August 2009

Some thoughts for publishers…
“Social media tools are simplified tools of content production and distribution.” – Dan McCarthy
“No ads on the social sharing sections of the site but use the site as a hub to attract an audience. Once you have an audience, go make money in all the usual ways; webinars, newsletters, e-blasts etc.” – Josh Gordon
1 2

The Basics

Be Where Your Readers Are

Facebook

Slideshare Channel

friendfeed Set up your Brand friendfeed account (Facebook)

Squidoo/Knol

Blog to Expert Status Why Your Salespeople & Editors should have blogs

Tip - Blog RSS to Twitterfeed

Tip – Track Performance

Tip – Length and Style
Shorter is often better (250 words)
Bullets/Lists do better
Titles are like magazine covers
Shake it up (video/audio)
Link to other bloggers
Link to other articles
Proofread

Be the Thought Leader
Follow and Comment on Top 10 – 20 Blogs where Your Customers Are At.
Answer Questions

Commenting on Customer Blogs

Twitter One account for readers One for customers

Targeted Twitter Feeds

Tweetdeck Easily manage your Twitter Account

Twitterfeed

Signing Up and Getting Things Right

Tip – Try not to answer the question

Tip – Be Democratic

Tip – Link updates to Facebook

Five Twitter DO NOTS
Constant Tweeting about You
Mistaking Public Tweets and Direct Messages
Cryptic Replies (@you “I know”)
Links only i.e., http://bit.ly/jkl7
Auto Direct Messages
http://www.socialmediatoday.com/SMC/118535

Intelligence Tools

Twitter Search Know More About Your Customers Than They Do

delicious

Website Grader

Compete.com

Ideas You Can Use

Forums Mountain Bike Review Forum Sports 200,000 members and robust advertising

Drive Custom Programs w/Social
Social Media doesn’t work without the creation of consistent, valuable content.
YOU help them create their content.
Then help them distribute that content through Twitter, Facebook, etc.
Sell content programs, but lead with social media

Listening Techniques (a service?) Create a monthly fee to listen for customers

eBook 2010

Suggestion Box Could be sponsored. Add a question for sponsor or develop specifically for the sponsor.

Widget People Share Your Content (can be sponsored)

Deal of the Day/Special Feature

Namechk Reserve Your Brand Across Multiple Social Media Sites

Spread Your Content

Spread Your Content Help Your Readers Spread Your Content

The Blog Network

The Digital Magazine Rack

Free eBook
Ways to Build Trust Online with Content and Social Media
http://tinyurl.com/J42-Niche
Final Slide Deck available at
Slideshare.net/juntajoe

Questions? Joe Pulizzi [email_address] (216) 941-5842 Site: www.junta42.com About: www.joepulizzi.com Blog: blog.junta42.com Book Site: www.getcontentgetcustomers.com Ways to Connect: LinkedIn: Joe Pulizzi Facebook: juntajoe Twitter: juntajoe

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Social Media Ideas for Niche Publishers - Be the Trusted Resource Everywhere

by Joe Pulizzi on Sep 22, 2009

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Social Media Ideas for Niche Publishers - Be the Trusted Resource Everywhere — Presentation Transcript