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Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
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Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing

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Joe Pulizzi's keynote presentation from the "Best of Corporate Publishing" conference in Hamburg, Germany. In this presentation, Joe talks in-depth about what content marketing really needs to be, …

Joe Pulizzi's keynote presentation from the "Best of Corporate Publishing" conference in Hamburg, Germany. In this presentation, Joe talks in-depth about what content marketing really needs to be, adding in some case studies and the latest research.

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  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • Transcript

    • 1. @juntajoeRise Above withEpic Content MarketingJoe Pulizzi (@juntajoe)Founder, Content Marketing Institute andContent Marketing WorldAuthor, Epic Content Marketing (Sept. 2013)
    • 2. @juntajoe
    • 3. @juntajoe
    • 4. @juntajoe
    • 5. @juntajoeSearch EngineOptimizationLeadGenerationSocial MediaSTORYTELLING
    • 6. @juntajoeExample oftrying…
    • 7. @juntajoe
    • 8. @juntajoe
    • 9. @juntajoe
    • 10. @juntajoeI see the futureand it is____________
    • 11. @juntajoe
    • 12. @juntajoe
    • 13. @juntajoe
    • 14. @juntajoe
    • 15. @juntajoeRed Bull – The Media Co.
    • 16. @juntajoeShow Me theResearch!
    • 17. @juntajoehttp://bitly.com/cm-research
    • 18. @juntajoe
    • 19. @juntajoe
    • 20. @juntajoe54%USA61%Australia64%UKhttp://bitly.com/cm-research
    • 21. @juntajoeWhy Are We Here?Just 1 in 3marketers feelthey are effectivehttp://bitly.com/cm-research
    • 22. @juntajoeOur Biggest ContentMarketing Challenge• Producing Enough Content• Producing the Kind of Contentthat Engages
    • 23. @juntajoeA Lack of StrategyJust 1 in 10 have adocumented contentmarketing strategy
    • 24. @juntajoeTHE PROBLEM WITHWHAT?
    • 25. @juntajoe
    • 26. @juntajoe
    • 27. @juntajoe
    • 28. @juntajoe
    • 29. @juntajoeWHY?
    • 30. @juntajoe4 Keys to Epic• Content Marketing Mission• Focus on Subscription• Building Audiences• Return on Objective
    • 31. @juntajoe
    • 32. @juntajoe
    • 33. @juntajoe
    • 34. @juntajoe
    • 35. @juntajoe
    • 36. @juntajoe
    • 37. @juntajoe
    • 38. @juntajoe
    • 39. @juntajoeCreate a ContentMarketing Mission
    • 40. @juntajoeWhy?
    • 41. @juntajoeWhy?Welcome to Inc.com, the placewhere entrepreneurs and businessowners can find usefulinformation, advice, insights, resources and inspiration for running andgrowing their businesses.
    • 42. @juntajoeWhy?Welcome to Inc.com, the placewhere entrepreneurs and businessowners can find usefulinformation, advice, insights, resources and inspiration for running andgrowing their businesses.1. Core Target Audience2. What Will Be Delivered3. The Outcome for theAudience
    • 43. @juntajoeFocus onSubscription
    • 44. @juntajoe
    • 45. @juntajoe
    • 46. @juntajoe47 Design ©2012 Social Media Examiner, ContentCopyright Presenter • Do not distribute
    • 47. @juntajoe48 Design ©2012 Social Media Examiner, ContentCopyright Presenter • Do not distribute
    • 48. @juntajoe90%
    • 49. @juntajoeBuilding Audiences:Use Social Media4-1-1
    • 50. @juntajoe51
    • 51. @juntajoeSalesContentMarketingInfluencerSharing
    • 52. @juntajoe
    • 53. @juntajoe
    • 54. @juntajoeA year fromnow, what’sdifferent?
    • 55. @juntajoeReturn on Objective• Is the content driving sales?• Is the content saving costs?• Is the content making ourcustomers happier, thushelping with retention?
    • 56. @juntajoeManaging Content MarketingMy Goal: Impact onSales, Costs or Retention• Primary indicators for myCXO and my board.• Secondary indicators forinfluencers and for managers.• User indicators – for my “onthe ground team”.
    • 57. @juntajoeGet Uncomfortable:If you don’t feel likeyou are going to run offthe road, you are notdriving fast enough.- Mario Andrettihttp://taylordowns.com
    • 58. @juntajoeJoe Pulizzijoe@contentinstitute.com • @juntajoe on Twitter

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