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@juntajoeRise Above withEpic Content MarketingJoe Pulizzi (@juntajoe)Founder, Content Marketing Institute andContent Marke...
@juntajoe
@juntajoe
@juntajoe
@juntajoeSearch EngineOptimizationLeadGenerationSocial MediaSTORYTELLING
@juntajoeExample oftrying…
@juntajoe
@juntajoe
@juntajoe
@juntajoeI see the futureand it is____________
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoeRed Bull – The Media Co.
@juntajoeShow Me theResearch!
@juntajoehttp://bitly.com/cm-research
@juntajoe
@juntajoe
@juntajoe54%USA61%Australia64%UKhttp://bitly.com/cm-research
@juntajoeWhy Are We Here?Just 1 in 3marketers feelthey are effectivehttp://bitly.com/cm-research
@juntajoeOur Biggest ContentMarketing Challenge• Producing Enough Content• Producing the Kind of Contentthat Engages
@juntajoeA Lack of StrategyJust 1 in 10 have adocumented contentmarketing strategy
@juntajoeTHE PROBLEM WITHWHAT?
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoeWHY?
@juntajoe4 Keys to Epic• Content Marketing Mission• Focus on Subscription• Building Audiences• Return on Objective
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoeCreate a ContentMarketing Mission
@juntajoeWhy?
@juntajoeWhy?Welcome to Inc.com, the placewhere entrepreneurs and businessowners can find usefulinformation, advice, insig...
@juntajoeWhy?Welcome to Inc.com, the placewhere entrepreneurs and businessowners can find usefulinformation, advice, insig...
@juntajoeFocus onSubscription
@juntajoe
@juntajoe
@juntajoe47 Design ©2012 Social Media Examiner, ContentCopyright Presenter • Do not distribute
@juntajoe48 Design ©2012 Social Media Examiner, ContentCopyright Presenter • Do not distribute
@juntajoe90%
@juntajoeBuilding Audiences:Use Social Media4-1-1
@juntajoe51
@juntajoeSalesContentMarketingInfluencerSharing
@juntajoe
@juntajoe
@juntajoeA year fromnow, what’sdifferent?
@juntajoeReturn on Objective• Is the content driving sales?• Is the content saving costs?• Is the content making ourcustom...
@juntajoeManaging Content MarketingMy Goal: Impact onSales, Costs or Retention• Primary indicators for myCXO and my board....
@juntajoeGet Uncomfortable:If you don’t feel likeyou are going to run offthe road, you are notdriving fast enough.- Mario ...
@juntajoeJoe Pulizzijoe@contentinstitute.com • @juntajoe on Twitter
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
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Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing

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Joe Pulizzi's keynote presentation from the "Best of Corporate Publishing" conference in Hamburg, Germany. In this presentation, Joe talks in-depth about what content marketing really needs to be, adding in some case studies and the latest research.

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  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • Transcript of "Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing"

    1. 1. @juntajoeRise Above withEpic Content MarketingJoe Pulizzi (@juntajoe)Founder, Content Marketing Institute andContent Marketing WorldAuthor, Epic Content Marketing (Sept. 2013)
    2. 2. @juntajoe
    3. 3. @juntajoe
    4. 4. @juntajoe
    5. 5. @juntajoeSearch EngineOptimizationLeadGenerationSocial MediaSTORYTELLING
    6. 6. @juntajoeExample oftrying…
    7. 7. @juntajoe
    8. 8. @juntajoe
    9. 9. @juntajoe
    10. 10. @juntajoeI see the futureand it is____________
    11. 11. @juntajoe
    12. 12. @juntajoe
    13. 13. @juntajoe
    14. 14. @juntajoe
    15. 15. @juntajoeRed Bull – The Media Co.
    16. 16. @juntajoeShow Me theResearch!
    17. 17. @juntajoehttp://bitly.com/cm-research
    18. 18. @juntajoe
    19. 19. @juntajoe
    20. 20. @juntajoe54%USA61%Australia64%UKhttp://bitly.com/cm-research
    21. 21. @juntajoeWhy Are We Here?Just 1 in 3marketers feelthey are effectivehttp://bitly.com/cm-research
    22. 22. @juntajoeOur Biggest ContentMarketing Challenge• Producing Enough Content• Producing the Kind of Contentthat Engages
    23. 23. @juntajoeA Lack of StrategyJust 1 in 10 have adocumented contentmarketing strategy
    24. 24. @juntajoeTHE PROBLEM WITHWHAT?
    25. 25. @juntajoe
    26. 26. @juntajoe
    27. 27. @juntajoe
    28. 28. @juntajoe
    29. 29. @juntajoeWHY?
    30. 30. @juntajoe4 Keys to Epic• Content Marketing Mission• Focus on Subscription• Building Audiences• Return on Objective
    31. 31. @juntajoe
    32. 32. @juntajoe
    33. 33. @juntajoe
    34. 34. @juntajoe
    35. 35. @juntajoe
    36. 36. @juntajoe
    37. 37. @juntajoe
    38. 38. @juntajoe
    39. 39. @juntajoeCreate a ContentMarketing Mission
    40. 40. @juntajoeWhy?
    41. 41. @juntajoeWhy?Welcome to Inc.com, the placewhere entrepreneurs and businessowners can find usefulinformation, advice, insights, resources and inspiration for running andgrowing their businesses.
    42. 42. @juntajoeWhy?Welcome to Inc.com, the placewhere entrepreneurs and businessowners can find usefulinformation, advice, insights, resources and inspiration for running andgrowing their businesses.1. Core Target Audience2. What Will Be Delivered3. The Outcome for theAudience
    43. 43. @juntajoeFocus onSubscription
    44. 44. @juntajoe
    45. 45. @juntajoe
    46. 46. @juntajoe47 Design ©2012 Social Media Examiner, ContentCopyright Presenter • Do not distribute
    47. 47. @juntajoe48 Design ©2012 Social Media Examiner, ContentCopyright Presenter • Do not distribute
    48. 48. @juntajoe90%
    49. 49. @juntajoeBuilding Audiences:Use Social Media4-1-1
    50. 50. @juntajoe51
    51. 51. @juntajoeSalesContentMarketingInfluencerSharing
    52. 52. @juntajoe
    53. 53. @juntajoe
    54. 54. @juntajoeA year fromnow, what’sdifferent?
    55. 55. @juntajoeReturn on Objective• Is the content driving sales?• Is the content saving costs?• Is the content making ourcustomers happier, thushelping with retention?
    56. 56. @juntajoeManaging Content MarketingMy Goal: Impact onSales, Costs or Retention• Primary indicators for myCXO and my board.• Secondary indicators forinfluencers and for managers.• User indicators – for my “onthe ground team”.
    57. 57. @juntajoeGet Uncomfortable:If you don’t feel likeyou are going to run offthe road, you are notdriving fast enough.- Mario Andrettihttp://taylordowns.com
    58. 58. @juntajoeJoe Pulizzijoe@contentinstitute.com • @juntajoe on Twitter
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