Stop Talking about Yourself! Marketing is Now Publishing (and what to do about it) Joe Pulizzi Co-Author, Get Content Get Customers Founder, Junta42

Hi! I’m Joe Pulizzi (@juntajoe) Evangelist, speaker, author for content marketing – why marketers need to be publishers. Founder and Chief Content Officer for Junta42 Co-author of Get Content Get Customers (McGraw-Hill) Former Vice President at Penton Media, Inc., North America’s largest independent b-to-b media company

Evangelist, speaker, author for content marketing – why marketers need to be publishers.

Founder and Chief Content Officer for Junta42

Co-author of Get Content Get Customers (McGraw-Hill)

Former Vice President at Penton Media, Inc., North America’s largest independent b-to-b media company

Let’s Start Off with Some Questions

This presentation is NOT about… CMS Systems Proper Programming Languages Internal Content Processes Conversion Pages Or anything at all Technical in Nature

CMS Systems

Proper Programming Languages

Internal Content Processes

Conversion Pages

Or anything at all Technical in Nature

How Most Web Content is Developed

Who Cares?

Who Cares?

Forrester Research

What this is all about… To Attract and Retain Customers: Deliver valuable, relevant and compelling content to your customers on a consistent basis.

To Attract and Retain Customers: Deliver valuable, relevant and compelling content to your customers on a consistent basis.

How to Create Engagement/Community Give your customers relevant, compelling information or Give them a good time…

Give your customers relevant, compelling information or

Give them a good time…

You are the Publisher!

It’s all about…

The Big Shift Then… A provider of XYZ products and services

Then…

A provider of XYZ products and services

The Big Shift Now… The trusted, expert resource for something relevant to your customers (and your business)!

Now…

The trusted, expert resource for something relevant to your customers (and your business)!

It’s Not about You! Provide relevant content that gives solutions to some of the toughest problems customers are facing. (and leave out the sales pitch!)

Provide relevant content that gives solutions to some of the toughest problems customers are facing.

(and leave out the sales pitch!)

Your Ideas Spread! Position yourself as the trusted solutions provider for your industry and help people spread the word!

Position yourself as the trusted solutions provider for your industry and help people spread the word!

10+ Media Channels You Can Leverage Now

The Online Media Site

The Online Media Site

An Educational Enewsletter

slideshare Channel

The Free Web App

Twitter Tips Channel

The Facebook Movement

Raid Traditional Media

The Mobile Helper

Digital Magazine Versions from Gen. Mills

The Video Microsite

Yes, the Blog

Free Stuff Get this presentation at slideshare.net/juntajoe Learn how to create your own content marketing strategy www.junta42.com/free-white-paper/

Get this presentation at slideshare.net/juntajoe

Learn how to create your own content marketing strategy www.junta42.com/free-white-paper/

Questions? Joe Pulizzi [email_address] (216) 941-5842 Site: www.junta42.com Blog: blog.junta42.com Book Site: www.getcontentgetcustomers.com Ways to Connect: LinkedIn: Joe Pulizzi Facebook: juntajoe Twitter: juntajoe