State of Content Marketing - New England Content Strategy Meetup

The State of Content Marketing A Wednesday in New England @Hubspot w/ @JuntaJoe

Marketing Services Content Marketing

September 6-7-8, 2011 CLEVELAND, OH

Agenda
ONE

The 80/20 Rule of Content Customer Content Sales Content Sales Content Customer Content

Your Customers Don’t Care About You!

Content Marketing…
Marketers as publishers
Owning the media, not renting the media
Attract and/or retain customers by creating/curating valuable and compelling content on a consistent basis to maintain or change a behavior.

Content Marketing vs.
Content Strategy Content strategy is the first step. The PLAN for how we “create, deliver and govern content.” (KH) Content marketing is how we take that plan and leverage it to attract and retain customers. Much more internal-focus on process. CM more external focus on engagement/action.

Content Marketing vs.
Inbound Marketing IM is “getting found by people already learning about or shopping in your industry.” (Hubspot) This is an important part of CM, but does not including lead nurturing, customer retention and other content goals.

Yes, we are all publishers…

Search Engine Optimization Lead Generation Social Media

Joe Pulizzi [email_address] (216) 941-5842 @juntajoe Thank You! – Q&A

http://www.joepulizzi.com	639
http://blog.junta42.com	595
http://digitalmarketingengineer.com	207
http://georgycohen.com	64
http://joepulizzi.com	2
http://webcache.googleusercontent.com	2
http://translate.googleusercontent.com	2
http://feeds.feedburner.com	1
https://digitalmarketingengineer.com	1

State of Content Marketing - New England Content Strategy Meetup

by Joe Pulizzi on Nov 04, 2010

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State of Content Marketing - New England Content Strategy Meetup — Presentation Transcript