Higher Purpose Content Marketing - Atlanta Content Strategy Meetup

@JuntaJoe Higher Purpose Content Marketing

How do we know?

Purpose
Elegantly simple
Crystal clear
Innately inspirational
Has a point of view – takes a stand

Content
Elegantly simple
Crystal clear
Innately inspirational
Has a point of view – takes a stand

How can I be interesting to my customers (content) if we (my competitors) are all talking about the same thing?

What does your content stand for?

It’s not what you sell (Southwest, plane rides) I t’s what you stand for (Everyone deserves to fly if they want to)

Purpose
“ Where your talents and the needs of the world cross”
-Aristotle

“ Where your expertise and the needs of your customers meet + 1”
-Pulizzi
Content Secret Sauce

How do we do?

Create/own the category

Citrix Systems

Go out to the people

Brian Solis

Find Your Customers!
Target the top 10 – 15 blogs or websites in Your Niche
Read and Get Active…start commenting

LinkedIn Groups
Yahoo! / LinkedIn Answers
Google Groups
Niche Online Communities (Ning?)
Twitter/Facebook
BusinessWeek Xchange
Where Are They Hanging Out?

25/50/25

Be Like

Choose Key Groups and Actively Share
Assign employees to certain groups.
Share relevant content.

Be the Expert using LinkedIn/Yahoo! Answers

Slideshare Channel

Then, invite them in…

Create Employee Rock Stars

Set up blogs for your employees to take a stand…
Create a social media policy as part of your governance
Train them…

Blogs Get More Business

Create something remarkable

http://contentplaybook.com

Help them Share

Joe Pulizzi [email_address] Ways to Connect: http://joepulizzi.com @JuntaJoe Go forth & take a stand

Higher Purpose Content Marketing - Atlanta Content Strategy Meetup

by Joe Pulizzi on Jul 14, 2010

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Higher Purpose Content Marketing - Atlanta Content Strategy Meetup — Presentation Transcript