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Higher Purpose Content Marketing - Atlanta Content Strategy Meetup
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Higher Purpose Content Marketing - Atlanta Content Strategy Meetup

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Presentation given by Joe Pulizzi, Junta42 | Content Marketing Institute for the Atlanta Content Strategy meetup. Joe talked about content marketing taking a stand, and truly making a difference to …

Presentation given by Joe Pulizzi, Junta42 | Content Marketing Institute for the Atlanta Content Strategy meetup. Joe talked about content marketing taking a stand, and truly making a difference to your customers' lives.

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  • Identify where your customers are hanging out at…
  • Besides blogs, where are they. Get your list together and figure out the five or so communities that you are going to be super active in.

Transcript

  • 1. @JuntaJoe Higher Purpose Content Marketing
  • 2.
    • 1
  • 3.  
  • 4.  
  • 5.  
  • 6.  
  • 7.  
  • 8. How do we know?
  • 9. Purpose
    • Elegantly simple
    • Crystal clear
    • Innately inspirational
    • Has a point of view – takes a stand
  • 10. Content
    • Elegantly simple
    • Crystal clear
    • Innately inspirational
    • Has a point of view – takes a stand
  • 11.  
  • 12.
    • How can I be interesting to my customers (content) if we (my competitors) are all talking about the same thing?
  • 13.
    • What does your content stand for?
  • 14.
    • It’s not what you sell (Southwest, plane rides) I t’s what you stand for (Everyone deserves to fly if they want to)
  • 15. Purpose
    • “ Where your talents and the needs of the world cross”
    • -Aristotle
  • 16.  
  • 17.
    • “ Where your expertise and the needs of your customers meet + 1”
    • -Pulizzi
    Content Secret Sauce
  • 18.  
  • 19. How do we do?
  • 20.
    • Create/own the category
  • 21.  
  • 22.  
  • 23. Citrix Systems
  • 24.
    • Go out to the people
  • 25.  
  • 26. Brian Solis
  • 27. Find Your Customers!
    • Target the top 10 – 15 blogs or websites in Your Niche
    • Read and Get Active…start commenting
  • 28.
    • LinkedIn Groups
    • Yahoo! / LinkedIn Answers
    • Google Groups
    • Niche Online Communities (Ning?)
    • Twitter/Facebook
    • BusinessWeek Xchange
    Where Are They Hanging Out?
  • 29.
    • 25/50/25
  • 30. Be Like
  • 31. Choose Key Groups and Actively Share
    • Assign employees to certain groups.
    • Share relevant content.
  • 32. Be the Expert using LinkedIn/Yahoo! Answers
  • 33. Slideshare Channel
  • 34.
    • Then, invite them in…
  • 35.  
  • 36.
    • Create Employee Rock Stars
  • 37.
    • Set up blogs for your employees to take a stand…
    • Create a social media policy as part of your governance
    • Train them…
  • 38.  
  • 39.  
  • 40. Blogs Get More Business
  • 41.
    • Create something remarkable
  • 42.  
  • 43. http://contentplaybook.com
  • 44. Help them Share
  • 45.
    • 1
  • 46. Joe Pulizzi [email_address] Ways to Connect: http://joepulizzi.com @JuntaJoe Go forth & take a stand