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Higher Purpose Content Marketing - Atlanta Content Strategy Meetup
 

Higher Purpose Content Marketing - Atlanta Content Strategy Meetup

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Presentation given by Joe Pulizzi, Junta42 | Content Marketing Institute for the Atlanta Content Strategy meetup. Joe talked about content marketing taking a stand, and truly making a difference to ...

Presentation given by Joe Pulizzi, Junta42 | Content Marketing Institute for the Atlanta Content Strategy meetup. Joe talked about content marketing taking a stand, and truly making a difference to your customers' lives.

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  • Identify where your customers are hanging out at…
  • Besides blogs, where are they. Get your list together and figure out the five or so communities that you are going to be super active in.

Higher Purpose Content Marketing - Atlanta Content Strategy Meetup Higher Purpose Content Marketing - Atlanta Content Strategy Meetup Presentation Transcript

  • @JuntaJoe Higher Purpose Content Marketing
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  •  
  •  
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  •  
  •  
  • How do we know?
  • Purpose
    • Elegantly simple
    • Crystal clear
    • Innately inspirational
    • Has a point of view – takes a stand
  • Content
    • Elegantly simple
    • Crystal clear
    • Innately inspirational
    • Has a point of view – takes a stand
  •  
    • How can I be interesting to my customers (content) if we (my competitors) are all talking about the same thing?
    • What does your content stand for?
    • It’s not what you sell (Southwest, plane rides) I t’s what you stand for (Everyone deserves to fly if they want to)
  • Purpose
    • “ Where your talents and the needs of the world cross”
    • -Aristotle
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    • “ Where your expertise and the needs of your customers meet + 1”
    • -Pulizzi
    Content Secret Sauce
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  • How do we do?
    • Create/own the category
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  • Citrix Systems
    • Go out to the people
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  • Brian Solis
  • Find Your Customers!
    • Target the top 10 – 15 blogs or websites in Your Niche
    • Read and Get Active…start commenting
    • LinkedIn Groups
    • Yahoo! / LinkedIn Answers
    • Google Groups
    • Niche Online Communities (Ning?)
    • Twitter/Facebook
    • BusinessWeek Xchange
    Where Are They Hanging Out?
    • 25/50/25
  • Be Like
  • Choose Key Groups and Actively Share
    • Assign employees to certain groups.
    • Share relevant content.
  • Be the Expert using LinkedIn/Yahoo! Answers
  • Slideshare Channel
    • Then, invite them in…
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    • Create Employee Rock Stars
    • Set up blogs for your employees to take a stand…
    • Create a social media policy as part of your governance
    • Train them…
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  • Blogs Get More Business
    • Create something remarkable
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  • http://contentplaybook.com
  • Help them Share
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  • Joe Pulizzi [email_address] Ways to Connect: http://joepulizzi.com @JuntaJoe Go forth & take a stand