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Higher Purpose Content Marketing - Atlanta Content Strategy Meetup
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Higher Purpose Content Marketing - Atlanta Content Strategy Meetup

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Presentation given by Joe Pulizzi, Junta42 | Content Marketing Institute for the Atlanta Content Strategy meetup. Joe talked about content marketing taking a stand, and truly making a difference to …

Presentation given by Joe Pulizzi, Junta42 | Content Marketing Institute for the Atlanta Content Strategy meetup. Joe talked about content marketing taking a stand, and truly making a difference to your customers' lives.

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  • Identify where your customers are hanging out at…
  • Besides blogs, where are they. Get your list together and figure out the five or so communities that you are going to be super active in.
  • Transcript

    • 1. @JuntaJoe Higher Purpose Content Marketing
    • 2.
      • 1
    • 3.  
    • 4.  
    • 5.  
    • 6.  
    • 7.  
    • 8. How do we know?
    • 9. Purpose
      • Elegantly simple
      • Crystal clear
      • Innately inspirational
      • Has a point of view – takes a stand
    • 10. Content
      • Elegantly simple
      • Crystal clear
      • Innately inspirational
      • Has a point of view – takes a stand
    • 11.  
    • 12.
      • How can I be interesting to my customers (content) if we (my competitors) are all talking about the same thing?
    • 13.
      • What does your content stand for?
    • 14.
      • It’s not what you sell (Southwest, plane rides) I t’s what you stand for (Everyone deserves to fly if they want to)
    • 15. Purpose
      • “ Where your talents and the needs of the world cross”
      • -Aristotle
    • 16.  
    • 17.
      • “ Where your expertise and the needs of your customers meet + 1”
      • -Pulizzi
      Content Secret Sauce
    • 18.  
    • 19. How do we do?
    • 20.
      • Create/own the category
    • 21.  
    • 22.  
    • 23. Citrix Systems
    • 24.
      • Go out to the people
    • 25.  
    • 26. Brian Solis
    • 27. Find Your Customers!
      • Target the top 10 – 15 blogs or websites in Your Niche
      • Read and Get Active…start commenting
    • 28.
      • LinkedIn Groups
      • Yahoo! / LinkedIn Answers
      • Google Groups
      • Niche Online Communities (Ning?)
      • Twitter/Facebook
      • BusinessWeek Xchange
      Where Are They Hanging Out?
    • 29.
      • 25/50/25
    • 30. Be Like
    • 31. Choose Key Groups and Actively Share
      • Assign employees to certain groups.
      • Share relevant content.
    • 32. Be the Expert using LinkedIn/Yahoo! Answers
    • 33. Slideshare Channel
    • 34.
      • Then, invite them in…
    • 35.  
    • 36.
      • Create Employee Rock Stars
    • 37.
      • Set up blogs for your employees to take a stand…
      • Create a social media policy as part of your governance
      • Train them…
    • 38.  
    • 39.  
    • 40. Blogs Get More Business
    • 41.
      • Create something remarkable
    • 42.  
    • 43. http://contentplaybook.com
    • 44. Help them Share
    • 45.
      • 1
    • 46. Joe Pulizzi [email_address] Ways to Connect: http://joepulizzi.com @JuntaJoe Go forth & take a stand

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