0
@JuntaJoe Higher Purpose Content Marketing
<ul><li>1 </li></ul>
 
 
 
 
 
How do we know?
Purpose <ul><li>Elegantly simple </li></ul><ul><li>Crystal clear </li></ul><ul><li>Innately inspirational </li></ul><ul><l...
Content <ul><li>Elegantly simple </li></ul><ul><li>Crystal clear </li></ul><ul><li>Innately inspirational </li></ul><ul><l...
 
<ul><li>How can I be interesting to my customers (content) if we (my competitors) are all talking about the same thing? </...
<ul><li>What does your content stand for? </li></ul>
<ul><li>It’s not what you sell  (Southwest, plane rides) I t’s what you stand for  (Everyone deserves to fly if they want ...
Purpose <ul><li>“ Where your talents and the needs of the world cross” </li></ul><ul><li>-Aristotle </li></ul>
 
<ul><li>“ Where your expertise and the needs of your customers meet + 1” </li></ul><ul><li>-Pulizzi </li></ul>Content Secr...
 
How do we do?
<ul><li>Create/own the category </li></ul>
 
 
Citrix Systems
<ul><li>Go out to the people </li></ul>
 
Brian Solis
Find Your Customers! <ul><li>Target the top 10 – 15 blogs or websites in Your Niche </li></ul><ul><li>Read and Get Active…...
<ul><li>LinkedIn Groups </li></ul><ul><li>Yahoo! / LinkedIn Answers </li></ul><ul><li>Google Groups </li></ul><ul><li>Nich...
<ul><li>25/50/25 </li></ul>
Be Like
Choose Key Groups and Actively Share <ul><li>Assign employees to certain groups. </li></ul><ul><li>Share relevant content....
Be the Expert using LinkedIn/Yahoo! Answers
Slideshare Channel
<ul><li>Then, invite  them in… </li></ul>
 
<ul><li>Create Employee Rock Stars </li></ul>
<ul><li>Set up blogs for your employees to take a stand… </li></ul><ul><li>Create a social media policy as part of your go...
 
 
Blogs Get More Business
<ul><li>Create something remarkable </li></ul>
 
http://contentplaybook.com
Help them Share
<ul><li>1 </li></ul>
Joe Pulizzi [email_address] Ways to Connect: http://joepulizzi.com @JuntaJoe Go forth & take a stand
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Higher Purpose Content Marketing - Atlanta Content Strategy Meetup

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Presentation given by Joe Pulizzi, Junta42 | Content Marketing Institute for the Atlanta Content Strategy meetup. Joe talked about content marketing taking a stand, and truly making a difference to your customers' lives.

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  • Identify where your customers are hanging out at…
  • Besides blogs, where are they. Get your list together and figure out the five or so communities that you are going to be super active in.
  • Transcript of "Higher Purpose Content Marketing - Atlanta Content Strategy Meetup"

    1. 1. @JuntaJoe Higher Purpose Content Marketing
    2. 2. <ul><li>1 </li></ul>
    3. 8. How do we know?
    4. 9. Purpose <ul><li>Elegantly simple </li></ul><ul><li>Crystal clear </li></ul><ul><li>Innately inspirational </li></ul><ul><li>Has a point of view – takes a stand </li></ul>
    5. 10. Content <ul><li>Elegantly simple </li></ul><ul><li>Crystal clear </li></ul><ul><li>Innately inspirational </li></ul><ul><li>Has a point of view – takes a stand </li></ul>
    6. 12. <ul><li>How can I be interesting to my customers (content) if we (my competitors) are all talking about the same thing? </li></ul>
    7. 13. <ul><li>What does your content stand for? </li></ul>
    8. 14. <ul><li>It’s not what you sell (Southwest, plane rides) I t’s what you stand for (Everyone deserves to fly if they want to) </li></ul>
    9. 15. Purpose <ul><li>“ Where your talents and the needs of the world cross” </li></ul><ul><li>-Aristotle </li></ul>
    10. 17. <ul><li>“ Where your expertise and the needs of your customers meet + 1” </li></ul><ul><li>-Pulizzi </li></ul>Content Secret Sauce
    11. 19. How do we do?
    12. 20. <ul><li>Create/own the category </li></ul>
    13. 23. Citrix Systems
    14. 24. <ul><li>Go out to the people </li></ul>
    15. 26. Brian Solis
    16. 27. Find Your Customers! <ul><li>Target the top 10 – 15 blogs or websites in Your Niche </li></ul><ul><li>Read and Get Active…start commenting </li></ul>
    17. 28. <ul><li>LinkedIn Groups </li></ul><ul><li>Yahoo! / LinkedIn Answers </li></ul><ul><li>Google Groups </li></ul><ul><li>Niche Online Communities (Ning?) </li></ul><ul><li>Twitter/Facebook </li></ul><ul><li>BusinessWeek Xchange </li></ul>Where Are They Hanging Out?
    18. 29. <ul><li>25/50/25 </li></ul>
    19. 30. Be Like
    20. 31. Choose Key Groups and Actively Share <ul><li>Assign employees to certain groups. </li></ul><ul><li>Share relevant content. </li></ul>
    21. 32. Be the Expert using LinkedIn/Yahoo! Answers
    22. 33. Slideshare Channel
    23. 34. <ul><li>Then, invite them in… </li></ul>
    24. 36. <ul><li>Create Employee Rock Stars </li></ul>
    25. 37. <ul><li>Set up blogs for your employees to take a stand… </li></ul><ul><li>Create a social media policy as part of your governance </li></ul><ul><li>Train them… </li></ul>
    26. 40. Blogs Get More Business
    27. 41. <ul><li>Create something remarkable </li></ul>
    28. 43. http://contentplaybook.com
    29. 44. Help them Share
    30. 45. <ul><li>1 </li></ul>
    31. 46. Joe Pulizzi [email_address] Ways to Connect: http://joepulizzi.com @JuntaJoe Go forth & take a stand
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