Epic Content Marketing Resolutions - Denmark 2014

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Joe Pulizzi's keynote presentation at the Content Marketing 2014 event in Copenhagen, Denmark. Presentation covers the history of content marketing, content marketing research in the UK, and 10 resolutions on what do to with your content marketing strategy in 2014.

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  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • Epic Content Marketing Resolutions - Denmark 2014

    1. Epic Content Marketing Resolutions @JoePulizzi
    2. @JoePulizzi Today • A bit of history… • A bit of research… • Tangible Steps to Take with Your Content Marketing for 2014 2
    3. @JoePulizzi The ONE Key to a Successful Presentation? 3
    4. @JoePulizzi 4 Image courtesy of Pooky Poetry
    5. @JoePulizzi 5
    6. @JoePulizzi The Original Content Marketing Program? 6
    7. @JoePulizzi 10
    8. @JoePulizzi HOMEWORK The Most Famous Content Marketing Strategy In the World! 11
    9. @JoePulizzi 12
    10. @JoePulizzi 13
    11. @JoePulizzi Show Me the Research! 14
    12. @JoePulizzi http://bitly.com/cm-research
    13. @JoePulizzi Just 42% believe their content marketing is effective
    14. @JoePulizzi How Many of You Have a Documented Content Marketing Strategy? 17
    15. @JoePulizzi http://bitly.com/cm-research
    16. @JoePulizzi Fill a Need & Find Your Why 19
    17. @JoePulizzi 20
    18. @JoePulizzi 21
    19. @JoePulizzi 22
    20. @JoePulizzi 23
    21. @JoePulizzi 24
    22. @JoePulizzi 25
    23. @JoePulizzi 26
    24. @JoePulizzi 27
    25. @JoePulizzi Social Media Search Engine Optimization INDIUM CONTENT Lead Generation 28
    26. @JoePulizzi Create a Content Marketing Mission 29
    27. @JoePulizzi Why? 30
    28. Welcome to Inc.com, the place Why? business where entrepreneurs and owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses. @JoePulizzi 31
    29. Welcome to Inc.com, the place Why? business where entrepreneurs and owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses. 1. 2. 3. @JoePulizzi Core Target Audience What Will Be Delivered The Outcome for the Audience 32
    30. @JoePulizzi Publicly Answer Your Customers’ Questions 33
    31. @JoePulizzi Marcus Sheridan CEO, River Pools & Spas
    32. @JoePulizzi 2007 • $4.5 million in Sales • $250,000 advertising spend
    33. 2007 @JoePulizzi • $4.5 million in Sales • $250,000 advertising spend 2011 • Sold more fiberglass swimming pools than any other pool retailer in North America. • $40,000 in advertising spend • Won 15% more bids • Cut sales cycle in half.
    34. @JoePulizzi
    35. @JoePulizzi 75,000 visits per month
    36. @JoePulizzi Yep, David vs. Goliath is Real
    37. @JoePulizzi
    38. @JoePulizzi
    39. @JoePulizzi 1 Post over 3 years = 50,000 visitors = 4,000 subscribers = $84,000.00
    40. @JoePulizzi Subscribers: Build It or Buy It 43
    41. @JoePulizzi 44
    42. @JoePulizzi 45
    43. @JoePulizzi 46
    44. @JoePulizzi What’s the difference between those who subscribe to my content and those that don’t?
    45. @JoePulizzi Image courtesy sendgrid.com
    46. @JoePulizzi 49
    47. @JoePulizzi 50
    48. @JoePulizzi HOMEWORK: Active Online Community of Subscribers in Your Niche 51
    49. @JoePulizzi Image courtesy of thefutureorganization.com
    50. @JoePulizzi Building Audience with Influencers 53
    51. @JoePulizzi 54
    52. @JoePulizzi The Social Media 4-1-1 Plan 55
    53. @JoePulizzi Influencer Sharing Sales Content Marketing 56
    54. @JoePulizzi 57
    55. @JoePulizzi 58
    56. @JoePulizzi 59
    57. @JoePulizzi 60
    58. @JoePulizzi 80% 61
    59. @JoePulizzi 62
    60. @JoePulizzi 63
    61. @JoePulizzi 64
    62. @JoePulizzi Return on Objective • Is the content driving sales? • Is the content saving costs? • Is the content making our customers happier, thus helping with retention? 65
    63. @JoePulizzi 1. Watch Content 2020 2. Create a Content Marketing Mission Statement 3. Create a Subscription Strategy 4. Leverage SlideShare 5. Start Partnering with Influencers 6. Use Social Media 4-1-1 7. Know the Business Objective 8. Consider Buying a Small Media Company 9. Answer Your Customers’ Questions Publicly 10. Tell a Different Story!
    64. @JoePulizzi 67
    65. @JoePulizzi Joe Pulizzi joe@contentinstitute.com • @JoePulizzi on Twitter

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