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@juntajoe    The Content Marketing Revolution:Trends and Tips for Content Marketing Success Presenter: Joe Pulizzi (@junta...
@juntajoe         TODAY’S AGENDA•   Move Fast – 60+ Slides in 35 Minutes!•   Brief History of Content Marketing•   The Lat...
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe                        Search EngineSocial Media             Optimization          STORYTELLING             Lead...
@juntajoeExample of trying…
@juntajoe
@juntajoe
@juntajoe
@juntajoeI see the future    and it is ____________
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoeRed Bull – The Media Co.
@juntajoeSponsored by
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe54%Increasing
@juntajoe Why Are We Here?   Just 36% believe theircontent marketing is effective
@juntajoeOur Biggest ContentMarketing Challenge• Producing Enough Content• Producing the Kind of Content  that Engages
@juntajoeTHE PROBLEM WITHWHAT?
@juntajoe
@juntajoe
@juntajoe
@juntajoe   WHY?Tell a Different Story, Not      the Same Story  Incrementally Better
@juntajoe                        Search EngineSocial Media             Optimization               Why?             Lead   ...
@juntajoeWhy?
@juntajoe    ContentMarketing Trends
@juntajoeThe Niche, Non-Sales  Content Platform         &  A Clear Mission
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoeThe Chief Storyteller
@juntajoeThe Content Marketing TeamTypical roles within your existing team…                       Chief Content           ...
@juntajoe Social MediaPublic Relations  Marketing     Email    Mobile    Search
@juntajoeExample….            Todd Wheatland            VP of Thought Leadership            Kelly Services
@juntajoeLeveraging Employees in Content Creation
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe        AWARENESS             SEO   PUBLIC RELATIONS     NURTURING        EMAILLEAD NURTURING        CRM / SOCIAL...
@juntajoe        AWARENESS             SEO   PUBLIC RELATIONS     NURTURING        EMAILLEAD NURTURING        CRM / SOCIAL...
@juntajoeBuilding Content Expertise   through Community
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoeA Rising Tide Lifts All Ships
@juntajoe
@juntajoeDefine Your Hit List of Influencers
@juntajoe
@juntajoe       Both Bricks & Feathers• Use Feathers to Promote Bricks
@juntajoe
@juntajoe
@juntajoe
@juntajoe.COM            Email   Webinars                                      Magazine                                   ...
@juntajoe Get Uncomfortable:  If you don’t feel likeyou are going to run off the road, you are not  driving fast enough.  ...
@juntajoe•   4-5-6 March 2013•   Sheraton On the Park, Sydney•   http://sydney.contentmarketingworld.com•   CODE: GOTOWEBI...
@juntajoe                        Joe Pulizzi    joe@contentinstitute.com • @juntajoe on TwitterWeek of Sept. 9, 2013 CLEVE...
@juntajoe                Thank you for attending                   (and interacting)Online Events Made Easy•   Conduct do-...
Content Marketing Tips and Trends - Funnel 2012 Australia - Pulizzi
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Content Marketing Tips and Trends - Funnel 2012 Australia - Pulizzi

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Presentation given by Joe Pulizzi at the Funnel 2012 event in Australia. Covers content marketing case studies, the latest B2B research, and four content marketing tips.

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  • Good afternoon and welcome to Today’s Free Business WebinarThe Content Marketing Revolution: Trends and Tips for Content Marketing SuccessBrought to you by Citrix GoToWebinarContent Marketing is all the rage, but there is still a lot of confusion around the practice of this growing area. Learning what B2B marketers are doing (and not doing) regarding content marketing is imperative to understanding how to make content marketing work.In todays webinar, we will learn, The latest on the state of content marketing• Content marketing best practices and case studies &• Ideas to implement to make your content marketing program a success
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • Transcript of "Content Marketing Tips and Trends - Funnel 2012 Australia - Pulizzi"

    1. 1. @juntajoe The Content Marketing Revolution:Trends and Tips for Content Marketing Success Presenter: Joe Pulizzi (@juntajoe) Founder, Content Marketing Institute and Content Marketing World Co-Author, Get Content Get Customers and Managing Content Marketing Today’s webinar brought to you by: Online Meetings & Webinars Made Easy Australia: 1800 451 485 New Zealand: 0800 42 4874 www.gotomeeting.com.au www.youtube.com/gotomeeting blog: mobilework.com.au
    2. 2. @juntajoe TODAY’S AGENDA• Move Fast – 60+ Slides in 35 Minutes!• Brief History of Content Marketing• The Latest B2B Research• The Problem with “What?”• Content Marketing Tips & Trends (attract)
    3. 3. @juntajoe
    4. 4. @juntajoe
    5. 5. @juntajoe
    6. 6. @juntajoe
    7. 7. @juntajoe Search EngineSocial Media Optimization STORYTELLING Lead Generation
    8. 8. @juntajoeExample of trying…
    9. 9. @juntajoe
    10. 10. @juntajoe
    11. 11. @juntajoe
    12. 12. @juntajoeI see the future and it is ____________
    13. 13. @juntajoe
    14. 14. @juntajoe
    15. 15. @juntajoe
    16. 16. @juntajoe
    17. 17. @juntajoeRed Bull – The Media Co.
    18. 18. @juntajoeSponsored by
    19. 19. @juntajoe
    20. 20. @juntajoe
    21. 21. @juntajoe
    22. 22. @juntajoe
    23. 23. @juntajoe54%Increasing
    24. 24. @juntajoe Why Are We Here? Just 36% believe theircontent marketing is effective
    25. 25. @juntajoeOur Biggest ContentMarketing Challenge• Producing Enough Content• Producing the Kind of Content that Engages
    26. 26. @juntajoeTHE PROBLEM WITHWHAT?
    27. 27. @juntajoe
    28. 28. @juntajoe
    29. 29. @juntajoe
    30. 30. @juntajoe WHY?Tell a Different Story, Not the Same Story Incrementally Better
    31. 31. @juntajoe Search EngineSocial Media Optimization Why? Lead Generation
    32. 32. @juntajoeWhy?
    33. 33. @juntajoe ContentMarketing Trends
    34. 34. @juntajoeThe Niche, Non-Sales Content Platform & A Clear Mission
    35. 35. @juntajoe
    36. 36. @juntajoe
    37. 37. @juntajoe
    38. 38. @juntajoe
    39. 39. @juntajoe
    40. 40. @juntajoe
    41. 41. @juntajoe
    42. 42. @juntajoe
    43. 43. @juntajoe
    44. 44. @juntajoeThe Chief Storyteller
    45. 45. @juntajoeThe Content Marketing TeamTypical roles within your existing team… Chief Content Officer Managing Chief Content Editors Listening Producers Officers Content Creators
    46. 46. @juntajoe Social MediaPublic Relations Marketing Email Mobile Search
    47. 47. @juntajoeExample…. Todd Wheatland VP of Thought Leadership Kelly Services
    48. 48. @juntajoeLeveraging Employees in Content Creation
    49. 49. @juntajoe
    50. 50. @juntajoe
    51. 51. @juntajoe
    52. 52. @juntajoe
    53. 53. @juntajoe
    54. 54. @juntajoe AWARENESS SEO PUBLIC RELATIONS NURTURING EMAILLEAD NURTURING CRM / SOCIAL LOYALTY PROGRAM CUSTOMER EVENTS
    55. 55. @juntajoe AWARENESS SEO PUBLIC RELATIONS NURTURING EMAILLEAD NURTURING CRM / SOCIAL LOYALTY PROGRAM CUSTOMER EVENTS
    56. 56. @juntajoeBuilding Content Expertise through Community
    57. 57. @juntajoe
    58. 58. @juntajoe
    59. 59. @juntajoe
    60. 60. @juntajoe
    61. 61. @juntajoe
    62. 62. @juntajoe
    63. 63. @juntajoe
    64. 64. @juntajoe
    65. 65. @juntajoe
    66. 66. @juntajoeA Rising Tide Lifts All Ships
    67. 67. @juntajoe
    68. 68. @juntajoeDefine Your Hit List of Influencers
    69. 69. @juntajoe
    70. 70. @juntajoe Both Bricks & Feathers• Use Feathers to Promote Bricks
    71. 71. @juntajoe
    72. 72. @juntajoe
    73. 73. @juntajoe
    74. 74. @juntajoe.COM Email Webinars Magazine Paid Content Paid Events
    75. 75. @juntajoe Get Uncomfortable: If you don’t feel likeyou are going to run off the road, you are not driving fast enough. http://taylordowns.com
    76. 76. @juntajoe• 4-5-6 March 2013• Sheraton On the Park, Sydney• http://sydney.contentmarketingworld.com• CODE: GOTOWEBINAR for 100 AUD Discount
    77. 77. @juntajoe Joe Pulizzi joe@contentinstitute.com • @juntajoe on TwitterWeek of Sept. 9, 2013 CLEVELAND, OH
    78. 78. @juntajoe Thank you for attending (and interacting)Online Events Made Easy• Conduct do-it-yourself webinars for up to 1,000 people – for one flat rate.• Set up a webinar in minutes – without IT support.• Manage data, drive interaction and offer recordings with simplicity• Save with integrated audio conferencing (via computer and phone).• NEW GoToWebinar Premier Event For a free trial and to learn more call us: Australia: 1800 451 485 See you at our next webinars: Practical Steps to Build your Social Media Influence and Leadership Wednesday, 28 November at 1PM Australian EDT Gihan Perera, Internet Coach & Author
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