Content Marketing Tips and Trends - Funnel 2012 Australia - Pulizzi

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Presentation given by Joe Pulizzi at the Funnel 2012 event in Australia. Covers content marketing case studies, the latest B2B research, and four content marketing tips.

Presentation given by Joe Pulizzi at the Funnel 2012 event in Australia. Covers content marketing case studies, the latest B2B research, and four content marketing tips.

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  • Good afternoon and welcome to Today’s Free Business WebinarThe Content Marketing Revolution: Trends and Tips for Content Marketing SuccessBrought to you by Citrix GoToWebinarContent Marketing is all the rage, but there is still a lot of confusion around the practice of this growing area. Learning what B2B marketers are doing (and not doing) regarding content marketing is imperative to understanding how to make content marketing work.In todays webinar, we will learn, The latest on the state of content marketing• Content marketing best practices and case studies &• Ideas to implement to make your content marketing program a success
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.

Transcript

  • 1. @juntajoe The Content Marketing Revolution:Trends and Tips for Content Marketing Success Presenter: Joe Pulizzi (@juntajoe) Founder, Content Marketing Institute and Content Marketing World Co-Author, Get Content Get Customers and Managing Content Marketing Today’s webinar brought to you by: Online Meetings & Webinars Made Easy Australia: 1800 451 485 New Zealand: 0800 42 4874 www.gotomeeting.com.au www.youtube.com/gotomeeting blog: mobilework.com.au
  • 2. @juntajoe TODAY’S AGENDA• Move Fast – 60+ Slides in 35 Minutes!• Brief History of Content Marketing• The Latest B2B Research• The Problem with “What?”• Content Marketing Tips & Trends (attract)
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  • 7. @juntajoe Search EngineSocial Media Optimization STORYTELLING Lead Generation
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  • 12. @juntajoeI see the future and it is ____________
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  • 17. @juntajoeRed Bull – The Media Co.
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  • 23. @juntajoe54%Increasing
  • 24. @juntajoe Why Are We Here? Just 36% believe theircontent marketing is effective
  • 25. @juntajoeOur Biggest ContentMarketing Challenge• Producing Enough Content• Producing the Kind of Content that Engages
  • 26. @juntajoeTHE PROBLEM WITHWHAT?
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  • 30. @juntajoe WHY?Tell a Different Story, Not the Same Story Incrementally Better
  • 31. @juntajoe Search EngineSocial Media Optimization Why? Lead Generation
  • 32. @juntajoeWhy?
  • 33. @juntajoe ContentMarketing Trends
  • 34. @juntajoeThe Niche, Non-Sales Content Platform & A Clear Mission
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  • 44. @juntajoeThe Chief Storyteller
  • 45. @juntajoeThe Content Marketing TeamTypical roles within your existing team… Chief Content Officer Managing Chief Content Editors Listening Producers Officers Content Creators
  • 46. @juntajoe Social MediaPublic Relations Marketing Email Mobile Search
  • 47. @juntajoeExample…. Todd Wheatland VP of Thought Leadership Kelly Services
  • 48. @juntajoeLeveraging Employees in Content Creation
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  • 54. @juntajoe AWARENESS SEO PUBLIC RELATIONS NURTURING EMAILLEAD NURTURING CRM / SOCIAL LOYALTY PROGRAM CUSTOMER EVENTS
  • 55. @juntajoe AWARENESS SEO PUBLIC RELATIONS NURTURING EMAILLEAD NURTURING CRM / SOCIAL LOYALTY PROGRAM CUSTOMER EVENTS
  • 56. @juntajoeBuilding Content Expertise through Community
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  • 66. @juntajoeA Rising Tide Lifts All Ships
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  • 68. @juntajoeDefine Your Hit List of Influencers
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  • 70. @juntajoe Both Bricks & Feathers• Use Feathers to Promote Bricks
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  • 74. @juntajoe.COM Email Webinars Magazine Paid Content Paid Events
  • 75. @juntajoe Get Uncomfortable: If you don’t feel likeyou are going to run off the road, you are not driving fast enough. http://taylordowns.com
  • 76. @juntajoe• 4-5-6 March 2013• Sheraton On the Park, Sydney• http://sydney.contentmarketingworld.com• CODE: GOTOWEBINAR for 100 AUD Discount
  • 77. @juntajoe Joe Pulizzi joe@contentinstitute.com • @juntajoe on TwitterWeek of Sept. 9, 2013 CLEVELAND, OH
  • 78. @juntajoe Thank you for attending (and interacting)Online Events Made Easy• Conduct do-it-yourself webinars for up to 1,000 people – for one flat rate.• Set up a webinar in minutes – without IT support.• Manage data, drive interaction and offer recordings with simplicity• Save with integrated audio conferencing (via computer and phone).• NEW GoToWebinar Premier Event For a free trial and to learn more call us: Australia: 1800 451 485 See you at our next webinars: Practical Steps to Build your Social Media Influence and Leadership Wednesday, 28 November at 1PM Australian EDT Gihan Perera, Internet Coach & Author