Content Marketing: The Future is Publishing

by Joe Pulizzi on Jan 11, 2011

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Presentation by Joe Pulizzi from the Content Marketing Institute about the concept that we are all publishers and gives 10 steps for evolving from a marketer to a publisher.

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Presentation by Joe Pulizzi from the Content Marketing Institute about the concept that we are all publishers and gives 10 steps for evolving from a marketer to a publisher.

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http://blog.junta42.com	299
http://www.business2community.com	26
http://www.b2cmarketinginsider.com	6
http://www.awarenessnetworks.com	2
http://twitter.com	1
http://pegmulligan.com	1
http://posterous.com	1
http://www.etceter.com	1

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lilo79 So over these 'idea fairies' in this space...... to be effective and see a positive return on the investment a company makes in 'content marketing' you need to have a solid grasp and understanding of the various technologies and CMS's available.... this slide recommends 'blogs' oh great! on what platform and hosted where? this (like everyone else) recommends Facebook.. perfect! do you have any clue about the current state of FBML and various advanced tools one could use to integrate content between various platforms? These are the exact type of barely scratch the surface - pie in the sky presentations that promise so much fluff but they provide no information on how to achieve any of this and they end up costing a company more money than what they should have initially invested. 1 year ago

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Content Marketing: The Future is Publishing

by Joe Pulizzi on Jan 11, 2011

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Content Marketing: The Future is Publishing — Presentation Transcript