Content Marketing Strategies - South Africa
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Presentation by Joe Pulizzi from the Content Marketing Institute for Content 2013 event in South Africa.

Presentation by Joe Pulizzi from the Content Marketing Institute for Content 2013 event in South Africa.

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  • And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • – sure, everyone wants to make revenue. But how that revenue is to be earned has an enormous impact on what metrics are important. If you take a company like Hubspot – they ’re an incredible content marketing organization. Their focus is not on building lasting customer relationships through a great product. It’s through driving enormous front-end sales growth because they’re heading for an IPO. They have a much lower price- point, commitment level etc than us – culturally, etc
  • And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.

Content Marketing Strategies - South Africa Presentation Transcript

  • 1. @juntajoe Epic ContentMarketing StrategiesJoe Pulizzi (@juntajoe)Founder, Content Marketing Institute andContent Marketing WorldCo-Author, Get Content Get Customersand Managing Content Marketing
  • 2. @juntajoeMY STORY
  • 3. @juntajoe TODAY’S AGENDA• Move Fast – 80 Slides in 45 Minutes!• Brief History of Content Marketing• The Latest Research• The Problem with “What?”• Epic Content Marketing Trends and Essentials
  • 4. @juntajoe
  • 5. @juntajoe
  • 6. @juntajoe
  • 7. @juntajoe
  • 8. @juntajoe Search EngineSocial Media Optimization STORYTELLING STORYTELLING Lead Generation
  • 9. @juntajoeExample of trying…
  • 10. @juntajoe
  • 11. @juntajoe
  • 12. @juntajoe
  • 13. @juntajoeI see the future and it is ____________
  • 14. @juntajoe
  • 15. @juntajoe
  • 16. @juntajoe
  • 17. @juntajoe
  • 18. @juntajoe
  • 19. @juntajoeRed Bull – The Media Co.
  • 20. @juntajoeShow Me the Research!
  • 21. @juntajoehttp://bitly.com/cm-research
  • 22. @juntajoehttp://bitly.com/cm-research
  • 23. @juntajoe
  • 24. @juntajoe
  • 25. @juntajoe54%Increasing
  • 26. @juntajoe
  • 27. @juntajoeWhy Are We Here? Just 36% believe theircontent marketing is effective
  • 28. @juntajoe Our Biggest Content Marketing Challenge •Producing Enough Content •Producing the Kind of Content that Engageshttp://bitly.com/cm-research
  • 29. @juntajoeTHE PROBLEM WITHWHAT?
  • 30. @juntajoe
  • 31. @juntajoe
  • 32. @juntajoe
  • 33. @juntajoe
  • 34. @juntajoeWHY?
  • 35. @juntajoe Search EngineSocial Media Optimization Content Marketing Mission Lead Generation
  • 36. @juntajoeWhy?
  • 37. @juntajoe Epic ContentMarketing Trends & Essentials
  • 38. @juntajoeThe Niche, Non-Sales Content Platform
  • 39. @juntajoe
  • 40. @juntajoe
  • 41. @juntajoe
  • 42. @juntajoe
  • 43. @juntajoe
  • 44. @juntajoe
  • 45. @juntajoeWhy?
  • 46. @juntajoeWelcome to Inc.com, the place Why? businesswhere entrepreneurs andowners can find useful information,advice, insights, resources andinspiration for running and growingtheir businesses.
  • 47. @juntajoeWelcome to Inc.com, the place Why? businesswhere entrepreneurs andowners can find useful information,advice, insights, resources andinspiration for running and growingtheir businesses.1.1. Core Target Audience Core Target Audience2.2. What Will Be Delivered What Will Be Delivered3.3. The Outcome for the The Outcome for the Audience Audience
  • 48. @juntajoeStory Explosion
  • 49. @juntajoeThe Kelly Situation:Product: Complex workforce solutionsTarget: Largest 5,000 companies globallyDeal Size: $50m - $2bnKey Buyer Titles: HR, Procurement, Operations, C-SuiteAve Time to Close: 12-24 months
  • 50. @juntajoe
  • 51. @juntajoe
  • 52. @juntajoeThe Chief Storyteller
  • 53. @juntajoeThe Content Marketing TeamTypical roles within your existing team…
  • 54. @juntajoe Social MediaPublic Relations Marketing Email Mobile Search
  • 55. @juntajoeExample…. Todd Wheatland VP of Thought Leadership Kelly Services
  • 56. @juntajoeBuilding Content Expertise through Community
  • 57. @juntajoe
  • 58. @juntajoe
  • 59. @juntajoe
  • 60. @juntajoe
  • 61. @juntajoe
  • 62. @juntajoeA Rising Tide Lifts All Ships
  • 63. @juntajoe
  • 64. @juntajoeDefine Your Hit List of Influencers
  • 65. @juntajoe
  • 66. @juntajoe
  • 67. @juntajoe
  • 68. @juntajoe Get Uncomfortable: If you don’t feel likeyou are going to run off the road, you are not driving fast enough. http://taylordowns.com
  • 69. @juntajoe Joe Pulizzi joe@contentinstitute.com • @juntajoe on TwitterWeek of Sept. 9, 2013 CLEVELAND, OH