@juntajoe   Epic ContentMarketing StrategiesJoe Pulizzi (@juntajoe)Founder, Content Marketing Institute andContent Marketi...
@juntajoeMY STORY
@juntajoe         TODAY’S AGENDA•   Move Fast – 80 Slides in 45 Minutes!•   Brief History of Content Marketing•   The Late...
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe                        Search EngineSocial Media             Optimization          STORYTELLING          STORYTE...
@juntajoeExample of trying…
@juntajoe
@juntajoe
@juntajoe
@juntajoeI see the future    and it is ____________
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoeRed Bull – The Media Co.
@juntajoeShow Me the Research!
@juntajoehttp://bitly.com/cm-research
@juntajoehttp://bitly.com/cm-research
@juntajoe
@juntajoe
@juntajoe54%Increasing
@juntajoe
@juntajoeWhy Are We Here?   Just 36% believe theircontent marketing is effective
@juntajoe Our Biggest Content Marketing Challenge •Producing Enough Content •Producing the Kind of Content that Engageshtt...
@juntajoeTHE PROBLEM WITHWHAT?
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoeWHY?
@juntajoe                        Search EngineSocial Media             Optimization        Content Marketing            Mi...
@juntajoeWhy?
@juntajoe Epic ContentMarketing Trends  & Essentials
@juntajoeThe Niche, Non-Sales  Content Platform
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoeWhy?
@juntajoeWelcome to Inc.com, the place                  Why? businesswhere entrepreneurs andowners can find useful informa...
@juntajoeWelcome to Inc.com, the place                  Why? businesswhere entrepreneurs andowners can find useful informa...
@juntajoeStory Explosion
@juntajoeThe Kelly Situation:Product:             Complex workforce solutionsTarget:              Largest 5,000 companies ...
@juntajoe
@juntajoe
@juntajoeThe Chief Storyteller
@juntajoeThe Content Marketing TeamTypical roles within your existing team…
@juntajoe Social MediaPublic Relations  Marketing     Email     Mobile    Search
@juntajoeExample….            Todd Wheatland            VP of Thought Leadership            Kelly Services
@juntajoeBuilding Content Expertise   through Community
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoeA Rising Tide Lifts All Ships
@juntajoe
@juntajoeDefine Your Hit List of Influencers
@juntajoe
@juntajoe
@juntajoe
@juntajoe Get Uncomfortable:  If you don’t feel likeyou are going to run off the road, you are not  driving fast enough.  ...
@juntajoe                        Joe Pulizzi    joe@contentinstitute.com • @juntajoe on TwitterWeek of Sept. 9, 2013 CLEVE...
Content Marketing Strategies - South Africa
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Content Marketing Strategies - South Africa

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Presentation by Joe Pulizzi from the Content Marketing Institute for Content 2013 event in South Africa.

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  • And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • – sure, everyone wants to make revenue. But how that revenue is to be earned has an enormous impact on what metrics are important. If you take a company like Hubspot – they ’re an incredible content marketing organization. Their focus is not on building lasting customer relationships through a great product. It’s through driving enormous front-end sales growth because they’re heading for an IPO. They have a much lower price- point, commitment level etc than us – culturally, etc
  • And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • Content Marketing Strategies - South Africa

    1. 1. @juntajoe Epic ContentMarketing StrategiesJoe Pulizzi (@juntajoe)Founder, Content Marketing Institute andContent Marketing WorldCo-Author, Get Content Get Customersand Managing Content Marketing
    2. 2. @juntajoeMY STORY
    3. 3. @juntajoe TODAY’S AGENDA• Move Fast – 80 Slides in 45 Minutes!• Brief History of Content Marketing• The Latest Research• The Problem with “What?”• Epic Content Marketing Trends and Essentials
    4. 4. @juntajoe
    5. 5. @juntajoe
    6. 6. @juntajoe
    7. 7. @juntajoe
    8. 8. @juntajoe Search EngineSocial Media Optimization STORYTELLING STORYTELLING Lead Generation
    9. 9. @juntajoeExample of trying…
    10. 10. @juntajoe
    11. 11. @juntajoe
    12. 12. @juntajoe
    13. 13. @juntajoeI see the future and it is ____________
    14. 14. @juntajoe
    15. 15. @juntajoe
    16. 16. @juntajoe
    17. 17. @juntajoe
    18. 18. @juntajoe
    19. 19. @juntajoeRed Bull – The Media Co.
    20. 20. @juntajoeShow Me the Research!
    21. 21. @juntajoehttp://bitly.com/cm-research
    22. 22. @juntajoehttp://bitly.com/cm-research
    23. 23. @juntajoe
    24. 24. @juntajoe
    25. 25. @juntajoe54%Increasing
    26. 26. @juntajoe
    27. 27. @juntajoeWhy Are We Here? Just 36% believe theircontent marketing is effective
    28. 28. @juntajoe Our Biggest Content Marketing Challenge •Producing Enough Content •Producing the Kind of Content that Engageshttp://bitly.com/cm-research
    29. 29. @juntajoeTHE PROBLEM WITHWHAT?
    30. 30. @juntajoe
    31. 31. @juntajoe
    32. 32. @juntajoe
    33. 33. @juntajoe
    34. 34. @juntajoeWHY?
    35. 35. @juntajoe Search EngineSocial Media Optimization Content Marketing Mission Lead Generation
    36. 36. @juntajoeWhy?
    37. 37. @juntajoe Epic ContentMarketing Trends & Essentials
    38. 38. @juntajoeThe Niche, Non-Sales Content Platform
    39. 39. @juntajoe
    40. 40. @juntajoe
    41. 41. @juntajoe
    42. 42. @juntajoe
    43. 43. @juntajoe
    44. 44. @juntajoe
    45. 45. @juntajoeWhy?
    46. 46. @juntajoeWelcome to Inc.com, the place Why? businesswhere entrepreneurs andowners can find useful information,advice, insights, resources andinspiration for running and growingtheir businesses.
    47. 47. @juntajoeWelcome to Inc.com, the place Why? businesswhere entrepreneurs andowners can find useful information,advice, insights, resources andinspiration for running and growingtheir businesses.1.1. Core Target Audience Core Target Audience2.2. What Will Be Delivered What Will Be Delivered3.3. The Outcome for the The Outcome for the Audience Audience
    48. 48. @juntajoeStory Explosion
    49. 49. @juntajoeThe Kelly Situation:Product: Complex workforce solutionsTarget: Largest 5,000 companies globallyDeal Size: $50m - $2bnKey Buyer Titles: HR, Procurement, Operations, C-SuiteAve Time to Close: 12-24 months
    50. 50. @juntajoe
    51. 51. @juntajoe
    52. 52. @juntajoeThe Chief Storyteller
    53. 53. @juntajoeThe Content Marketing TeamTypical roles within your existing team…
    54. 54. @juntajoe Social MediaPublic Relations Marketing Email Mobile Search
    55. 55. @juntajoeExample…. Todd Wheatland VP of Thought Leadership Kelly Services
    56. 56. @juntajoeBuilding Content Expertise through Community
    57. 57. @juntajoe
    58. 58. @juntajoe
    59. 59. @juntajoe
    60. 60. @juntajoe
    61. 61. @juntajoe
    62. 62. @juntajoeA Rising Tide Lifts All Ships
    63. 63. @juntajoe
    64. 64. @juntajoeDefine Your Hit List of Influencers
    65. 65. @juntajoe
    66. 66. @juntajoe
    67. 67. @juntajoe
    68. 68. @juntajoe Get Uncomfortable: If you don’t feel likeyou are going to run off the road, you are not driving fast enough. http://taylordowns.com
    69. 69. @juntajoe Joe Pulizzi joe@contentinstitute.com • @juntajoe on TwitterWeek of Sept. 9, 2013 CLEVELAND, OH
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