Content Marketing Resolutions for 2014 - BMA Milwaukee
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Content Marketing Resolutions for 2014 - BMA Milwaukee

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Joe Pulizzi, author of Epic Content Marketing, talks about his top 10 "to-do's" for 2014 when it comes to content marketing. Resolutions include searching for opportunities to "buy versus build", ...

Joe Pulizzi, author of Epic Content Marketing, talks about his top 10 "to-do's" for 2014 when it comes to content marketing. Resolutions include searching for opportunities to "buy versus build", answering your customers' questions and launching a subscription strategy.

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  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.

Content Marketing Resolutions for 2014 - BMA Milwaukee Content Marketing Resolutions for 2014 - BMA Milwaukee Presentation Transcript

  • Epic Content Marketing Resolutions @JoePulizzi
  • @JoePulizzi Today • A bit of history… • A bit of research… • Tangible Steps to Take with Your Content Marketing for 2014 2
  • @JoePulizzi The ONE Key to a Successful Presentation? 3 View slide
  • @JoePulizzi 4 Image courtesy of Pooky Poetry View slide
  • @JoePulizzi The Original Content Marketing Program? 5
  • @JoePulizzi
  • @JoePulizzi 9
  • @JoePulizzi HOMEWORK The Most Famous Content Marketing Strategy In the World! 10
  • @JoePulizzi 11
  • @JoePulizzi 12
  • @JoePulizzi Show Me the Research! 13
  • @JoePulizzi http://bitly.com/cm-research
  • @JoePulizzi Just 42% believe their content marketing is effective
  • @JoePulizzi http://bitly.com/cm-research
  • @JoePulizzi http://bitly.com/cmstrategy 17
  • @JoePulizzi 18
  • @JoePulizzi Fill a Need & Find Your Why 19
  • @JoePulizzi 20
  • @JoePulizzi 21
  • @JoePulizzi 22
  • @JoePulizzi 23
  • @JoePulizzi 24
  • @JoePulizzi 25
  • @JoePulizzi 26
  • @JoePulizzi 27
  • @JoePulizzi Social Media Search Engine Optimization INDIUM CONTENT Lead Generation 28
  • @JoePulizzi Create a Content Marketing Mission 29
  • @JoePulizzi Why? 30
  • Welcome to Inc.com, the place Why? business where entrepreneurs and owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses. @JoePulizzi 31
  • Welcome to Inc.com, the place Why? business where entrepreneurs and owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses. 1. 2. 3. @JoePulizzi Core Target Audience What Will Be Delivered The Outcome for the Audience 32
  • @JoePulizzi Publicly Answer Your Customers Questions 33
  • @JoePulizzi Marcus Sheridan CEO, River Pools & Spas
  • @JoePulizzi 2007 • $4.5 million in Sales • $250,000 advertising spend
  • 2007 @JoePulizzi • $4.5 million in Sales • $250,000 advertising spend 2011 • Sold more fiberglass swimming pools than any other pool retailer in North America. • $40,000 in advertising spend • Won 15% more bids • Cut sales cycle in half.
  • @JoePulizzi
  • @JoePulizzi 75,000 visits per month
  • @JoePulizzi Yep, David vs. Goliath is Real
  • @JoePulizzi
  • @JoePulizzi
  • @JoePulizzi Subscribers: Build It or Buy It 42
  • @JoePulizzi 43
  • @JoePulizzi 44
  • @JoePulizzi 45
  • @JoePulizzi What’s the difference between those who subscribe to my content and those that don’t?
  • @JoePulizzi Image courtesy sendgrid.com
  • @JoePulizzi 48
  • @JoePulizzi 49
  • @JoePulizzi HOMEWORK: Active Community of Subscribers in Your Niche 50
  • @JoePulizzi Image courtesy of thefutureorganization.com
  • @JoePulizzi Building Audience with Influencers 52
  • @JoePulizzi 53
  • @JoePulizzi The Social Media 4-1-1 Plan 54
  • @JoePulizzi Influencer Sharing Sales Content Marketing 55
  • @JoePulizzi 56
  • @JoePulizzi 57
  • @JoePulizzi http://bitly.com/cmnative
  • @JoePulizzi 59
  • @JoePulizzi 60
  • @JoePulizzi 80% 61
  • @JoePulizzi 62
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  • @JoePulizzi 64
  • @JoePulizzi Return on Objective • Is the content driving sales? • Is the content saving costs? • Is the content making our customers happier, thus helping with retention? 65
  • @JoePulizzi 1. Watch Content 2020 2. Create a Content Marketing Mission Statement 3. Create a Subscription Strategy 4. Leverage SlideShare 5. Start Partnering with Influencers 6. Use Social Media 4-1-1 7. Know the Business Objective 8. Consider Buying a Small Media Company 9. Answer Your Customers’ Questions Publicly 10. Tell a Different Story!
  • @JoePulizzi Joe Pulizzi joe@contentinstitute.com • @JoePulizzi on Twitter