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@juntajoe   Good to Great Content Marketing:     10 StepsJoe Pulizzi (@juntajoe)Founder, Content Marketing Institute andCo...
@juntajoe
@juntajoe
@juntajoe                        Search EngineSocial Media             Optimization          STORYTELLING          STORYTE...
@juntajoeExample of trying…
@juntajoe
@juntajoe
@juntajoe
@juntajoeI see the future    and it is ____________
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoeRed Bull – The Media Co.
@juntajoeShow Me the Research!
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe54%Increasing
@juntajoeWhy Are We Here?   Just 36% believe theircontent marketing is effective
@juntajoeOur Biggest ContentMarketing Challenge•Producing Enough Content•Producing the Kind of Contentthat Engages
@juntajoeTHE PROBLEM WITHWHAT?
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoeWHY?
@juntajoeFind Your Why
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoeCreate a ContentMarketing Mission
@juntajoeWhy?
@juntajoeWelcome to Inc.com, the place                  Why? businesswhere entrepreneurs andowners can find useful informa...
@juntajoeWelcome to Inc.com, the place                  Why? businesswhere entrepreneurs andowners can find useful informa...
@juntajoe     Develop YourAudience/Buyer Personas
@juntajoeDeveloping Buyer PersonasOne Buyer Persona For Every Group• Job title,Vertical, Power in organization• Different ...
@juntajoeJeremy Our IT BuyerJeremy• Mid 30’s – Coffee lover• Works at a bank• Responds to email; phone  not so much.• Frus...
@juntajoeBuyer Persona Profiles
@juntajoeGet Your Content on the  Same Page in the      Company
@juntajoe Social MediaPublic Relations  Marketing     Email     Mobile    Search
@juntajoePlan to Repurpose Up   Front, Not After
@juntajoe
@juntajoeBring In the Influencers
@juntajoe
@juntajoe
@juntajoe
@juntajoeFocus on Subscription
@juntajoe
@juntajoe
@juntajoeUse Social Media 4-1-1
@juntajoe     Design ©2012 Social Media Examiner, Content Copyright60     Presenter • Do not distribute
@juntajoe
@juntajoeGive Content Gifts
@juntajoe
@juntajoeLeverage SlideShare
@juntajoe     Design ©2012 Social Media Examiner, Content Copyright65     Presenter • Do not distribute
@juntajoe     Design ©2012 Social Media Examiner, Content Copyright66     Presenter • Do not distribute
@juntajoe     Design ©2012 Social Media Examiner, Content Copyright67     Presenter • Do not distribute
@juntajoe Get Uncomfortable:  If you don’t feel likeyou are going to run off the road, you are not  driving fast enough.  ...
@juntajoe                        Joe Pulizzi    joe@contentinstitute.com • @juntajoe on TwitterWeek of Sept. 9, 2013 CLEVE...
Content Marketing Good to Great: 10 Keys to Success
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Content Marketing Good to Great: 10 Keys to Success

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Presentation from Joe Pulizzi, Content Marketing Institute, highlighting 10 keys to content marketing success. Presented at Social Media Marketing World and Web Association Cleveland.

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  • And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • Transcript of "Content Marketing Good to Great: 10 Keys to Success"

    1. 1. @juntajoe Good to Great Content Marketing: 10 StepsJoe Pulizzi (@juntajoe)Founder, Content Marketing Institute andContent Marketing WorldCo-Author, Get Content Get Customersand Managing Content Marketing September 9-12, 2013 CLEVELAND, OH
    2. 2. @juntajoe
    3. 3. @juntajoe
    4. 4. @juntajoe Search EngineSocial Media Optimization STORYTELLING STORYTELLING Lead Generation
    5. 5. @juntajoeExample of trying…
    6. 6. @juntajoe
    7. 7. @juntajoe
    8. 8. @juntajoe
    9. 9. @juntajoeI see the future and it is ____________
    10. 10. @juntajoe
    11. 11. @juntajoe
    12. 12. @juntajoe
    13. 13. @juntajoe
    14. 14. @juntajoeRed Bull – The Media Co.
    15. 15. @juntajoeShow Me the Research!
    16. 16. @juntajoe
    17. 17. @juntajoe
    18. 18. @juntajoe
    19. 19. @juntajoe
    20. 20. @juntajoe54%Increasing
    21. 21. @juntajoeWhy Are We Here? Just 36% believe theircontent marketing is effective
    22. 22. @juntajoeOur Biggest ContentMarketing Challenge•Producing Enough Content•Producing the Kind of Contentthat Engages
    23. 23. @juntajoeTHE PROBLEM WITHWHAT?
    24. 24. @juntajoe
    25. 25. @juntajoe
    26. 26. @juntajoe
    27. 27. @juntajoe
    28. 28. @juntajoeWHY?
    29. 29. @juntajoeFind Your Why
    30. 30. @juntajoe
    31. 31. @juntajoe
    32. 32. @juntajoe
    33. 33. @juntajoe
    34. 34. @juntajoe
    35. 35. @juntajoe
    36. 36. @juntajoe
    37. 37. @juntajoe
    38. 38. @juntajoe
    39. 39. @juntajoeCreate a ContentMarketing Mission
    40. 40. @juntajoeWhy?
    41. 41. @juntajoeWelcome to Inc.com, the place Why? businesswhere entrepreneurs andowners can find useful information,advice, insights, resources andinspiration for running and growingtheir businesses.
    42. 42. @juntajoeWelcome to Inc.com, the place Why? businesswhere entrepreneurs andowners can find useful information,advice, insights, resources andinspiration for running and growingtheir businesses.1.1. Core Target Audience Core Target Audience2.2. What Will Be Delivered What Will Be Delivered3.3. The Outcome for the The Outcome for the Audience Audience
    43. 43. @juntajoe Develop YourAudience/Buyer Personas
    44. 44. @juntajoeDeveloping Buyer PersonasOne Buyer Persona For Every Group• Job title,Vertical, Power in organization• Different products or services?• It’s the WHO you are marketing to
    45. 45. @juntajoeJeremy Our IT BuyerJeremy• Mid 30’s – Coffee lover• Works at a bank• Responds to email; phone not so much.• Frustrated because his company is growing too fast to keep up with support• Sales USP: Enable Jeremy to be 25% more effective!• Personal UVP: Give me more time to be me!!
    46. 46. @juntajoeBuyer Persona Profiles
    47. 47. @juntajoeGet Your Content on the Same Page in the Company
    48. 48. @juntajoe Social MediaPublic Relations Marketing Email Mobile Search
    49. 49. @juntajoePlan to Repurpose Up Front, Not After
    50. 50. @juntajoe
    51. 51. @juntajoeBring In the Influencers
    52. 52. @juntajoe
    53. 53. @juntajoe
    54. 54. @juntajoe
    55. 55. @juntajoeFocus on Subscription
    56. 56. @juntajoe
    57. 57. @juntajoe
    58. 58. @juntajoeUse Social Media 4-1-1
    59. 59. @juntajoe Design ©2012 Social Media Examiner, Content Copyright60 Presenter • Do not distribute
    60. 60. @juntajoe
    61. 61. @juntajoeGive Content Gifts
    62. 62. @juntajoe
    63. 63. @juntajoeLeverage SlideShare
    64. 64. @juntajoe Design ©2012 Social Media Examiner, Content Copyright65 Presenter • Do not distribute
    65. 65. @juntajoe Design ©2012 Social Media Examiner, Content Copyright66 Presenter • Do not distribute
    66. 66. @juntajoe Design ©2012 Social Media Examiner, Content Copyright67 Presenter • Do not distribute
    67. 67. @juntajoe Get Uncomfortable: If you don’t feel likeyou are going to run off the road, you are not driving fast enough. http://taylordowns.com
    68. 68. @juntajoe Joe Pulizzi joe@contentinstitute.com • @juntajoe on TwitterWeek of Sept. 9, 2013 CLEVELAND, OH
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