Content Marketing for the Wine Industry
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Presentation given by Joe Pulizzi, Junta42 for the National Wine Marketing conference in Geneva, Ohio. Presentation discusses how the new marketing for wineries is actually publishing, and gives 10+ ideas for wineries to steal as part of their own content marketing program.
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Content Marketing for the Wine Industry
- 1. Joe Pulizzi Founder, Junta42 Co-Author, Get Content Get Customers Content Marketing: Publishing is the New Marketing
- 9. Why is this important?
- 18. Traditional Marketing Challenges 800-555-1234 Annoying Salesperson
- 21. Advertising is a Luxury Content is Survival
- 25. The B.E.S.T. Process “ Create a definite plan for carrying out your desire and begin at once, whether you’re ready or not to put this plan into action.” - Napoleon Hill
- 36. Over Six Million Opt-Ins Best R&D Activity for P&G
- 38. One Million Visitors #1 New Business Driver
- 39. Willitblend.com http:// www.youtube.com/watch_popup?v =qg1ckCkm8YI
- 40. Willitblend.com 200 Million+ Views 700+% Revenue Growth Millions in Press Coverage
- 42. $60+ Million Business The Wine Rock Star 7 Figure Book Deal Millions of Followers
- 49. Your Knowledge Their Needs
- 51. What if…Everything about Your Niche
- 52. What if…a helpful Video Series
- 53. What if…a Twitter Tips Channel
- 54. What if…a Mobile Helper for Choosing Wine In-Store
- 55. What if…You Buy a Local Trade Magazine
- 56. What if…a Email Wine Report
- 57. What if…a wine series on slideshare
- 58. Niche Wine Group on LinkedIn
- 59. What if…A Web App That Chooses Wine
- 60. What if…a Blog Your Customers Relied On
- 61. The Essential Wine Newsletter
- 62. Write the Book!
- 63. Twitter Listening Using Tweetdeck
- 64. The Ultimate Wine eBook http://contentplaybook.com
- 65. Become the publisher… http://bit.ly/Publish-Now
- 71. Joe Pulizzi [email_address] (216) 941-5842 Ways to Connect: LinkedIn: Joe Pulizzi Facebook: juntajoe Twitter: juntajoe Thank You & Questions Joe in Amsterdam - 2009
Editor's Notes
- How does the audience solve problems? How are you marketing? 2% of attendees used direct mail to make a buying decision in the last few months. Same for yellow pages. 90% used Google or a search engine over the last few months to make a buying decision or recommendation. 75% using Facebook. 20% using Twitter
- How does the audience solve problems? How are you marketing? 2% of attendees used direct mail to make a buying decision in the last few months. Same for yellow pages. 90% used Google or a search engine over the last few months to make a buying decision or recommendation. 75% using Facebook. 20% using Twitter
- Over 90% of consumers use the internet as part of their decision-making process. If you are not there, you may get left out of the buying process.
- Over 90% of consumers use the internet as part of their decision-making process. If you are not there, you may get left out of the buying process.
- Over 90% of consumers use the internet as part of their decision-making process. If you are not there, you may get left out of the buying process.
- Over 90% of consumers use the internet as part of their decision-making process. If you are not there, you may get left out of the buying process.
- Over 90% of consumers use the internet as part of their decision-making process. If you are not there, you may get left out of the buying process.
- And that’s why I believe that content marketing needs to be the core of your marketing program, which will be the engine of your entire marketing program. Content marketing is the art of understanding what your customers need to know and delivering it to them in a compelling way. Instead of focusing on your product or service and selling them, you devote resources to creating information that your customers and prospects need. Discuss Terms for a minute
- Kirk Cheyfitz, legendary journalist and current CEO for Story Worldwide, a post-advertising agency, says that marketers have only two choices when communicating with customers today. One is giving them relevant, compelling and valuable information, or, number 2, show them a good time, or entertain them. That’s how we engage our customers. And this is not easy stuff, frankly, it’s sooo much easier to buy placement and interrupt customers with product and service offers. But almost across the board for most brands, we don’t live in that world anymore.
- Our goal today is to be the trusted expert for our customers. That’s how we will grow our businesses.
- And that’s why I believe that content marketing needs to be the core of your marketing program, which will be the engine of your entire marketing program. Content marketing is the art of understanding what your customers need to know and delivering it to them in a compelling way. Instead of focusing on your product or service and selling them, you devote resources to creating information that your customers and prospects need. Discuss Terms for a minute
- Developing your own media does not mean you talk about yourself and your products (MyFord Magazine). Your customers only care about themselves…so give them information that truly affects their lives.
- Anything you create needs to have the possibility of spreading. Have you ever seen people spread around a print ad, or an online display ad? Probably not. Create information that people talk about.