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Content Marketing for Manufacturers and Engineers - CFE Media

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Joe Pulizzi
Joe Pulizzi

Presentation from Joe Pulizzi, Content Marketing Institute, for CFE Media, focusing on content marketing in the manufacturing and engineering space.

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Content Marketing Giving Away Your Secret Sauce Joe Pulizzi Founder, Content Marketing Institute @juntajoe
Joe Pulizzi (@juntajoe) @juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
Search Engine Social Media Optimization STORYTELLING Lead Generation @juntajoe
Example of trying… @juntajoe
@juntajoe
@juntajoe
@juntajoe
I see the future and it is ____________ @juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
Red Bull – The Media Co. @juntajoe
Show Me the Research! @juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
54% Increasing @juntajoe
Why Are We Here? Just 36% believe their content marketing is effective @juntajoe
Our Biggest Content Marketing Challenge • Producing Enough Content • Producing the Kind of Content that Engages @juntajoe
THE PROBLEM WITH WHAT? @juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
WHY? @juntajoe
Search Engine Social Media Optimization Content Marketing Mission Lead Generation @juntajoe
Why? @juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
Why? @juntajoe
Welcome to Inc.com, the place Why?entrepreneurs and business where owners can find useful information, advice, insights, resour ces and inspiration for running and growing their businesses. @juntajoe
Welcome to Inc.com, the place Why?entrepreneurs and business where owners can find useful information, advice, insights, resour ces and inspiration for running and growing their businesses. 1. Core Target Audience 2. What Will Be Delivered 3. The Outcome for the Audience @juntajoe
Story Explosion @juntajoe
Highly Atomized Within 5 Key Topic Areas At least 20 unique pieces of content for each of 100+ keywords per year. @juntajoe
Managing the Process @juntajoe
The Content Marketing Team Typical roles within your existing team… Chief Content Officer Managing Chief Content Editors Listening Producers Officers Content Creators @juntajoe
Social Media Public Relations Marketing Email Mobile Search @juntajoe
Leveraging Employees in Content Creation @juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
AWARENESS SEO PUBLIC RELATIONS NURTURING EMAIL LEAD NURTURING CRM / SOCIAL LOYALTY PROGRAM CUSTOMER EVENTS @juntajoe
Building a Following through Content & Community @juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
A Rising Tide Lifts All Ships @juntajoe
@juntajoe
Define Your Hit List of Influencers @juntajoe
@juntajoe
@juntajoe
@juntajoe
Get Uncomfortable: If you don’t feel like you are going to run off the road, you are not driving fast enough. http://taylordowns.com @juntajoe
Joe Pulizzi joe@contentinstitute.com • @juntajoe on Twitter Week of Sept. 9, 2013 CLEVELAND, OH @juntajoe

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Content Marketing for Manufacturers and Engineers - CFE Media

Editor's Notes

  1. And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
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  3. And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
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  5. And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.