Content Marketing for Manufacturers and Engineers - CFE Media
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Content Marketing for Manufacturers and Engineers - CFE Media

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Presentation from Joe Pulizzi, Content Marketing Institute, for CFE Media, focusing on content marketing in the manufacturing and engineering space.

Presentation from Joe Pulizzi, Content Marketing Institute, for CFE Media, focusing on content marketing in the manufacturing and engineering space.

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  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.

Transcript

  • 1. Content MarketingGiving Away Your Secret SauceJoe PulizziFounder, Content Marketing Institute @juntajoe
  • 2. Joe Pulizzi (@juntajoe) @juntajoe
  • 3. @juntajoe
  • 4. @juntajoe
  • 5. @juntajoe
  • 6. @juntajoe
  • 7. @juntajoe
  • 8. Search EngineSocial Media Optimization STORYTELLING Lead Generation @juntajoe
  • 9. Example of trying… @juntajoe
  • 10. @juntajoe
  • 11. @juntajoe
  • 12. @juntajoe
  • 13. I see the future and it is ____________ @juntajoe
  • 14. @juntajoe
  • 15. @juntajoe
  • 16. @juntajoe
  • 17. @juntajoe
  • 18. @juntajoe
  • 19. Red Bull – The Media Co. @juntajoe
  • 20. Show Me the Research! @juntajoe
  • 21. @juntajoe
  • 22. @juntajoe
  • 23. @juntajoe
  • 24. @juntajoe
  • 25. 54%Increasing @juntajoe
  • 26. Why Are We Here? Just 36% believe theircontent marketing is effective @juntajoe
  • 27. Our Biggest ContentMarketing Challenge• Producing Enough Content• Producing the Kind of Content that Engages @juntajoe
  • 28. THE PROBLEM WITHWHAT? @juntajoe
  • 29. @juntajoe
  • 30. @juntajoe
  • 31. @juntajoe
  • 32. @juntajoe
  • 33. WHY? @juntajoe
  • 34. Search EngineSocial Media Optimization Content Marketing Mission Lead Generation @juntajoe
  • 35. Why? @juntajoe
  • 36. @juntajoe
  • 37. @juntajoe
  • 38. @juntajoe
  • 39. @juntajoe
  • 40. @juntajoe
  • 41. @juntajoe
  • 42. @juntajoe
  • 43. @juntajoe
  • 44. @juntajoe
  • 45. Why? @juntajoe
  • 46. Welcome to Inc.com, the placeWhy?entrepreneurs and businesswhereowners can find usefulinformation, advice, insights, resources and inspiration for running andgrowing their businesses. @juntajoe
  • 47. Welcome to Inc.com, the placeWhy?entrepreneurs and businesswhereowners can find usefulinformation, advice, insights, resources and inspiration for running andgrowing their businesses.1. Core Target Audience2. What Will Be Delivered3. The Outcome for the Audience @juntajoe
  • 48. Story Explosion @juntajoe
  • 49. Highly Atomized Within 5 Key Topic AreasAt least 20 unique pieces of content for each of 100+ keywords per year. @juntajoe
  • 50. Managing the Process @juntajoe
  • 51. The Content Marketing TeamTypical roles within your existing team… Chief Content Officer Managing Chief Content Editors Listening Producers Officers Content Creators @juntajoe
  • 52. Social MediaPublic RelationsMarketingEmailMobileSearch @juntajoe
  • 53. Leveraging Employees in Content Creation @juntajoe
  • 54. @juntajoe
  • 55. @juntajoe
  • 56. @juntajoe
  • 57. @juntajoe
  • 58. AWARENESS SEO PUBLIC RELATIONS NURTURING EMAILLEAD NURTURING CRM / SOCIAL LOYALTY PROGRAM CUSTOMER EVENTS @juntajoe
  • 59. Building a Following through Content & Community @juntajoe
  • 60. @juntajoe
  • 61. @juntajoe
  • 62. @juntajoe
  • 63. @juntajoe
  • 64. @juntajoe
  • 65. A Rising Tide Lifts All Ships @juntajoe
  • 66. @juntajoe
  • 67. Define Your Hit List of Influencers @juntajoe
  • 68. @juntajoe
  • 69. @juntajoe
  • 70. @juntajoe
  • 71. Get Uncomfortable: If you don’t feel likeyou are going to run off the road, you are not driving fast enough. http://taylordowns.com @juntajoe
  • 72. Joe Pulizzi joe@contentinstitute.com • @juntajoe on TwitterWeek of Sept. 9, 2013 CLEVELAND, OH @juntajoe