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Content MarketingGiving Away Your Secret SauceJoe PulizziFounder, Content Marketing Institute                             ...
Joe Pulizzi (@juntajoe)                          @juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
Search EngineSocial Media                 Optimization           STORYTELLING                 Lead               Generatio...
Example of trying…             @juntajoe
@juntajoe
@juntajoe
@juntajoe
I see the future    and it is ____________              @juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
Red Bull – The Media Co.                           @juntajoe
Show Me the Research!              @juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
54%Increasing      @juntajoe
Why Are We Here?   Just 36% believe theircontent marketing is effective                                 @juntajoe
Our Biggest ContentMarketing Challenge• Producing Enough Content• Producing the Kind of Content  that Engages             ...
THE PROBLEM WITHWHAT?                   @juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
WHY?       @juntajoe
Search EngineSocial Media                 Optimization        Content Marketing            Mission                 Lead   ...
Why?       @juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
Why?       @juntajoe
Welcome to Inc.com, the placeWhy?entrepreneurs and businesswhereowners can find usefulinformation, advice, insights, resou...
Welcome to Inc.com, the placeWhy?entrepreneurs and businesswhereowners can find usefulinformation, advice, insights, resou...
Story Explosion                  @juntajoe
Highly Atomized Within 5 Key Topic AreasAt least 20 unique pieces of content for each of 100+ keywords per year.          ...
Managing the Process                   @juntajoe
The Content Marketing TeamTypical roles within your existing team…                       Chief Content                    ...
Social MediaPublic RelationsMarketingEmailMobileSearch                   @juntajoe
Leveraging Employees in Content Creation                   @juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
AWARENESS             SEO   PUBLIC RELATIONS     NURTURING        EMAILLEAD NURTURING        CRM / SOCIAL    LOYALTY PROGR...
Building a Following through Content &     Community                       @juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
A Rising Tide Lifts All Ships                                @juntajoe
@juntajoe
Define Your Hit List of Influencers                                 @juntajoe
@juntajoe
@juntajoe
@juntajoe
Get Uncomfortable:  If you don’t feel likeyou are going to run off the road, you are not  driving fast enough.            ...
Joe Pulizzi    joe@contentinstitute.com • @juntajoe on TwitterWeek of Sept. 9, 2013 CLEVELAND, OH                         ...
Content Marketing for Manufacturers and Engineers - CFE Media
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Content Marketing for Manufacturers and Engineers - CFE Media

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Presentation from Joe Pulizzi, Content Marketing Institute, for CFE Media, focusing on content marketing in the manufacturing and engineering space.

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  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • Transcript of "Content Marketing for Manufacturers and Engineers - CFE Media"

    1. 1. Content MarketingGiving Away Your Secret SauceJoe PulizziFounder, Content Marketing Institute @juntajoe
    2. 2. Joe Pulizzi (@juntajoe) @juntajoe
    3. 3. @juntajoe
    4. 4. @juntajoe
    5. 5. @juntajoe
    6. 6. @juntajoe
    7. 7. @juntajoe
    8. 8. Search EngineSocial Media Optimization STORYTELLING Lead Generation @juntajoe
    9. 9. Example of trying… @juntajoe
    10. 10. @juntajoe
    11. 11. @juntajoe
    12. 12. @juntajoe
    13. 13. I see the future and it is ____________ @juntajoe
    14. 14. @juntajoe
    15. 15. @juntajoe
    16. 16. @juntajoe
    17. 17. @juntajoe
    18. 18. @juntajoe
    19. 19. Red Bull – The Media Co. @juntajoe
    20. 20. Show Me the Research! @juntajoe
    21. 21. @juntajoe
    22. 22. @juntajoe
    23. 23. @juntajoe
    24. 24. @juntajoe
    25. 25. 54%Increasing @juntajoe
    26. 26. Why Are We Here? Just 36% believe theircontent marketing is effective @juntajoe
    27. 27. Our Biggest ContentMarketing Challenge• Producing Enough Content• Producing the Kind of Content that Engages @juntajoe
    28. 28. THE PROBLEM WITHWHAT? @juntajoe
    29. 29. @juntajoe
    30. 30. @juntajoe
    31. 31. @juntajoe
    32. 32. @juntajoe
    33. 33. WHY? @juntajoe
    34. 34. Search EngineSocial Media Optimization Content Marketing Mission Lead Generation @juntajoe
    35. 35. Why? @juntajoe
    36. 36. @juntajoe
    37. 37. @juntajoe
    38. 38. @juntajoe
    39. 39. @juntajoe
    40. 40. @juntajoe
    41. 41. @juntajoe
    42. 42. @juntajoe
    43. 43. @juntajoe
    44. 44. @juntajoe
    45. 45. Why? @juntajoe
    46. 46. Welcome to Inc.com, the placeWhy?entrepreneurs and businesswhereowners can find usefulinformation, advice, insights, resources and inspiration for running andgrowing their businesses. @juntajoe
    47. 47. Welcome to Inc.com, the placeWhy?entrepreneurs and businesswhereowners can find usefulinformation, advice, insights, resources and inspiration for running andgrowing their businesses.1. Core Target Audience2. What Will Be Delivered3. The Outcome for the Audience @juntajoe
    48. 48. Story Explosion @juntajoe
    49. 49. Highly Atomized Within 5 Key Topic AreasAt least 20 unique pieces of content for each of 100+ keywords per year. @juntajoe
    50. 50. Managing the Process @juntajoe
    51. 51. The Content Marketing TeamTypical roles within your existing team… Chief Content Officer Managing Chief Content Editors Listening Producers Officers Content Creators @juntajoe
    52. 52. Social MediaPublic RelationsMarketingEmailMobileSearch @juntajoe
    53. 53. Leveraging Employees in Content Creation @juntajoe
    54. 54. @juntajoe
    55. 55. @juntajoe
    56. 56. @juntajoe
    57. 57. @juntajoe
    58. 58. AWARENESS SEO PUBLIC RELATIONS NURTURING EMAILLEAD NURTURING CRM / SOCIAL LOYALTY PROGRAM CUSTOMER EVENTS @juntajoe
    59. 59. Building a Following through Content & Community @juntajoe
    60. 60. @juntajoe
    61. 61. @juntajoe
    62. 62. @juntajoe
    63. 63. @juntajoe
    64. 64. @juntajoe
    65. 65. A Rising Tide Lifts All Ships @juntajoe
    66. 66. @juntajoe
    67. 67. Define Your Hit List of Influencers @juntajoe
    68. 68. @juntajoe
    69. 69. @juntajoe
    70. 70. @juntajoe
    71. 71. Get Uncomfortable: If you don’t feel likeyou are going to run off the road, you are not driving fast enough. http://taylordowns.com @juntajoe
    72. 72. Joe Pulizzi joe@contentinstitute.com • @juntajoe on TwitterWeek of Sept. 9, 2013 CLEVELAND, OH @juntajoe
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