Content Marketing Before Social Media

Content Marketing Before Social Media Joe Pulizzi Executive Director, Content Marketing Institute Co-Author, Get Content Get Customers

Content Marketing About Joe Pulizzi (@juntajoe) September 6-8, 2011 joepulizzi.com/bio

Content Marketing

… a little history

The Leading Expert on Farming and Farm Equipment

Are Marketers Publishers?

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The Trusted Resource…everywhere

Content Marketing

Marketers as Publishers
Owning the media, not Renting the media
Attract and/or retain customers by creating /curating valuable and compelling content on a consistent basis to maintain or change a behavior (multichannel)
Content Marketing is…

The Difference? Marketers Publishers

Search Engine Optimization Lead Generation Social Media STORYTELLING “ must have content”

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Content Strategy before Social Media

Engaging with Content
73% of consumers prefer to get information from a company in the form of a collection of helpful articles over an advertisement or offer.
61% are more likely to buy.

Average 24 posts per week/90% participation.
34,000 visitors a month (850% increase in 18 months)
6,200 enewsletter subscribers with 25% open rate.
Over 1,000 published blogs, articles, videos and podcasts.
Coverage in BNET and the Wall Street Journal

CHIEF EDITOR Story/Reader Focused Not Tool Focused

How-To Articles

Expert Interviews

Create the News

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Content Marketing Before Social Media

by Joe Pulizzi on May 25, 2011

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Content Marketing Before Social Media — Presentation Transcript