Beginner Corporate Blogging Tips

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An overview for business marketing professionals looking to get started in blogging. This short presentation includes blogging tips and best practices specifically for businesses targeting customers and prospects.

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  • Our goal today is to be the trusted expert for our customers. That’s how we will grow our businesses.
  • Over 90% of consumers use the internet as part of their decision-making process. If you are not there, you may get left out of the buying process.
  • And that’s why I believe that content marketing needs to be the core of your marketing program, which will be the engine of your entire marketing program. Content marketing is the art of understanding what your customers need to know and delivering it to them in a compelling way. Instead of focusing on your product or service and selling them, you devote resources to creating information that your customers and prospects need. Discuss Terms for a minute
  • And that’s why I believe that content marketing needs to be the core of your marketing program, which will be the engine of your entire marketing program. Content marketing is the art of understanding what your customers need to know and delivering it to them in a compelling way. Instead of focusing on your product or service and selling them, you devote resources to creating information that your customers and prospects need. Discuss Terms for a minute
  • And that’s why I believe that content marketing needs to be the core of your marketing program, which will be the engine of your entire marketing program. Content marketing is the art of understanding what your customers need to know and delivering it to them in a compelling way. Instead of focusing on your product or service and selling them, you devote resources to creating information that your customers and prospects need. Discuss Terms for a minute
  • And that’s why I believe that content marketing needs to be the core of your marketing program, which will be the engine of your entire marketing program. Content marketing is the art of understanding what your customers need to know and delivering it to them in a compelling way. Instead of focusing on your product or service and selling them, you devote resources to creating information that your customers and prospects need. Discuss Terms for a minute
  • Find
  • Google Alerts is a free tool. The first thing you need to do is create a gmail (or google mail account), which is also free. Once you have a Gmail account, go to www.google.com/alerts. Then, just type in your keywords. In this screen, you can see I typed in content marketing, which will search for the words content and marketing being in close proximity of one another, and send you an alert as google picks it up, once a day or once a week. You can set up as many words as you want.
  • And here’s what it looks like when I get the email. So, in this alert, someone at bizsugar blogged about my article, Patsi Krakoff is talking about content marketing – so I should go comment there, and the third one discusses a company that offers content marketing and social media – definitely have to check that out.
  • This is your marketing. Journalism plus marketing, call it advanced storytelling, is how the future marketing departments will function, not because they want to, but because they can and must.
  • Beginner Corporate Blogging Tips

    1. Blogging: Getting Started & Best Practices Joe Pulizzi Co-Author, Get Content Get Customers Founder, Junta42
    2. Hi! I’m Joe Pulizzi (@juntajoe) <ul><li>Evangelist, speaker, author for content marketing – why marketers need to be publishers. </li></ul><ul><li>Founder and Chief Content Officer for Junta42 – The leading content-vendor matching service for custom content </li></ul><ul><li>Co-author of Get Content Get Customers (McGraw-Hill) </li></ul>
    3. Blogging is a Publishing Tool
    4. <ul><li>Your customers are seeking relevant and timely information. </li></ul>
    5. Forrester Research
    6. Information Evolution/Rise of Good Content CBS Fast Draw
    7. What this is all about… <ul><li>To Attract and Retain Customers: Deliver valuable, relevant and compelling content to your customers on a consistent basis. </li></ul>
    8. <ul><li>A Blog is just a tool </li></ul>
    9. <ul><li>A Powerful tool to attract/retain customers have conversations with customers position you as a true expert resource </li></ul>
    10. My Blog – since April, 2007
    11. The Problem: <ul><li>Marketers are Horrible Publishers </li></ul>
    12. No Content, No Social Media Image from Story Worldwide
    13. Your Knowledge Their Needs
    14. Blogging Platforms
    15. Listen First! <ul><li>www.google.com/alerts </li></ul>
    16.  
    17. Twitter Search (search.twitter.com)
    18. Twitter/Tweetdeck
    19. Blogging Tips
    20. Tip #1 - Listen/Commenting <ul><li>Where are your customers hanging out? </li></ul>
    21. Tip #2 – Blog RSS to Twitterfeed
    22. Tip #3 – Be Consistent
    23. Tip #4 – Track Performance
    24. Tip #5 – Length and Style <ul><li>Shorter is often better (250 words) </li></ul><ul><li>Bullets/Lists do better </li></ul><ul><li>Titles are like magazine covers </li></ul><ul><li>Shake it up (video/audio) </li></ul><ul><li>Link to other bloggers </li></ul><ul><li>Link to other articles </li></ul><ul><li>Proofread </li></ul>
    25. Tip #6 – Niche is Better
    26. Social Media does not work without having something valuable to say!
    27. Additional Resources <ul><li>Problogger.net </li></ul><ul><li>Copyblogger.com </li></ul><ul><li>blog.junta42.com </li></ul><ul><li>www.junta42.com/community/content-marketing-articles.aspx </li></ul>
    28. @juntajoe Questions? Joe Pulizzi [email_address] (216) 941-5842 Sites: www.junta42.com www.joepulizzi.com Blog: blog.junta42.com Book Site: www.getcontentgetcustomers.com Ways to Connect: LinkedIn: Joe Pulizzi Facebook: Joe.Pulizzi Free white paper on developing your own content strategy: www.contentrevolution.com

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