Beginner Corporate Blogging Tips

by Joe Pulizzi on Nov 16, 2009

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An overview for business marketing professionals looking to get started in blogging. This short presentation includes blogging tips and best practices specifically for businesses targeting customers a...

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Beginner Corporate Blogging Tips — Presentation Transcript

Blogging: Getting Started & Best Practices Joe Pulizzi Co-Author, Get Content Get Customers Founder, Junta42

Hi! I’m Joe Pulizzi (@juntajoe)

Evangelist, speaker, author for content marketing – why marketers need to be publishers.

Founder and Chief Content Officer for Junta42 – The leading content-vendor matching service for custom content

Co-author of Get Content Get Customers (McGraw-Hill)

Blogging is a Publishing Tool

Your customers are seeking relevant and timely information.

Forrester Research

Information Evolution/Rise of Good Content CBS Fast Draw

What this is all about…

To Attract and Retain Customers: Deliver valuable, relevant and compelling content to your customers on a consistent basis.

A Blog is just a tool

A Powerful tool to attract/retain customers have conversations with customers position you as a true expert resource

My Blog – since April, 2007

The Problem:

Marketers are Horrible Publishers

No Content, No Social Media Image from Story Worldwide

Your Knowledge Their Needs

Blogging Platforms

Listen First!

www.google.com/alerts

Twitter Search (search.twitter.com)

Twitter/Tweetdeck

Blogging Tips

Tip #1 - Listen/Commenting

Where are your customers hanging out?

Tip #2 – Blog RSS to Twitterfeed

Tip #3 – Be Consistent

Tip #4 – Track Performance

Tip #5 – Length and Style

Shorter is often better (250 words)

Bullets/Lists do better

Titles are like magazine covers

Shake it up (video/audio)

Link to other bloggers

Link to other articles

Proofread

Tip #6 – Niche is Better

Social Media does not work without having something valuable to say!

Additional Resources

Problogger.net

Copyblogger.com

blog.junta42.com

www.junta42.com/community/content-marketing-articles.aspx

@juntajoe Questions? Joe Pulizzi [email_address] (216) 941-5842 Sites: www.junta42.com www.joepulizzi.com Blog: blog.junta42.com Book Site: www.getcontentgetcustomers.com Ways to Connect: LinkedIn: Joe Pulizzi Facebook: Joe.Pulizzi Free white paper on developing your own content strategy: www.contentrevolution.com

Beginner Corporate Blogging Tips

by Joe Pulizzi on Nov 16, 2009

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Beginner Corporate Blogging Tips — Presentation Transcript