Attracting Customers with Web Content - Online Content Marketing

Online Content Marketing Attracting Customers with Web Content Joe Pulizzi Founder, Junta42 Co-Author, Get Content Get Customers

Who’s Joe Pulizzi? (@juntajoe)
Speaker, blogger, evangelist for content marketing.
Co-author of Get Content Get Customers (McGraw-Hill)
Founder Junta42

What’s Junta42?
Vendor-finding service for brands in need of content help.
Over 200 projects in last year.

How Did We Make Buying Decisions 15 Years Ago?

Traditional Marketing

Traditional Marketing Challenges 800-555-1234 Annoying Salesperson

How Do We Make Buying Decisions Today?

Buying Decisions Today

Looking to Solve Problems

Who Cares?

Your Customer

Most Corporate Publishing

The Dark Side of Content

Over Six Million Opt-Ins Best R&D Activity for P&G

Willitblend.com http:// www.youtube.com/watch_popup?v =qg1ckCkm8YI

Willitblend.com 200 Million+ Views 700+% Revenue Growth Millions in Press Coverage

HP 90%of all sales from online content Gilbane, 2009

Whole Foods – the Whole Story
1600+ pages
12,000 Inbound Links
1.5 Million Twitter Followers
150k+ Facebook Fans
Articles, posts, recipes, videos contributed by over 20 employees

Listen and Publish to make impact here…

Case Study Comparison Bought by Adobe for $2B 1999, 1200 Employees Small Startup 2006, Under 100 Employees

Hubspot’s Content Factory
Blog
Podcast
Videos
Photos
Presentations
eBooks
News Releases

Content Makes You Interesting

Over 2,000 Customers In Two Years

Create More Highways w/Content
SEO (people link to great content)
More Visitors
More Google Juice
Social Media (people share great content)
Word-of-Mouse
Develop Real Relationships

Customers? Website Blog Community Video Channel Articles

Website Blog Community Video Channel Articles

Your Ideas Spread!
The trusted expert resource everywhere your customers are!
Social Media does not work without a Content Strategy

The Motivational Conclusion

What if?
What if your customers saw your company as the industry thought leader?

What if?
What if they signed up for your enewsletters and other marketing because they felt you could positively affect their lives?

What if?
What if your customers spread your content to prospects for you - essentially becoming your marketing distribution arm?

Go out and answer What If?

ContentPlaybook.com

Thank You! Joe Pulizzi [email_address] (216) 941-5842 Site: www.junta42.com About Joe: www.joepulizzi.com Blog: blog.junta42.com Book Site: www.getcontentgetcustomers.com Ways to Connect: LinkedIn: Joe Pulizzi Facebook: juntajoe Twitter: juntajoe

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Attracting Customers with Web Content - Online Content Marketing

by Joe Pulizzi on Nov 25, 2009

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Attracting Customers with Web Content - Online Content Marketing — Presentation Transcript