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360 Degree Media More than just a Magazine Joe Pulizzi Executive Director, Content Marketing Institute Co-Author,  Get Content Get Customers
Content Marketing About Joe Pulizzi (@juntajoe) September 6-8, 2011 joepulizzi.com/bio
AGENDA ,[object Object],[object Object],[object Object]
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ONLINE
IN PRINT
IN PERSON
SERVICES
 
SERVICES
SERVICES
SERVICES
ECOMMERCE
[object Object]
Mindset ,[object Object]
THE BLOG
 
 
LISTENING/ FOLLOWING
 
 
GUEST BLOGGING
[object Object]
SOCIAL MEDIA
 
 
 
 
 
 
 
Be the Expert using LinkedIn Answers
 
INFLUENCERS Promote the Key
 
 
BLOG NETWORK
 
 
 
 
 
5 KEY STEPS
1. Find Your Readers! ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Where Are They Hanging Out?
2. Sign Up Key Bloggers/Niche Sites  Work for them, not against them…
Viralhousingfix.com 3. Change Your Content Process
4. Create Employee Rock Stars ,[object Object],[object Object],[object Object],By Giving Up Control You  Can Take Back Control
 
5. Assign an Internal Champion ,[object Object],[object Object],[object Object]
360 IN ACTION
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
IDEAS I’M STEALING
Design World App $2.99
 
FINAL POINTS ,[object Object],[object Object],[object Object]
[object Object],[object Object],THANK YOU!

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360 Degree Media Companies: Leveraging Social Media for Publishers

Editor's Notes

  1. We have to focus on what would make us interesting to our customers. Clearly, not our products and services (for the most part). In order to create a magnet to attract customers and prospects to us, we have to market differently than we have in the past.
  2. And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  3. And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  4. And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  5. And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  6. And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  7. And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  8. And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  9. Identify where your customers are hanging out at…
  10. Besides blogs, where are they. Get your list together and figure out the five or so communities that you are going to be super active in.
  11. And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  12. And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.