360 Degree Media Companies: Leveraging Social Media for Publishers

360 Degree Media More than just a Magazine Joe Pulizzi Executive Director, Content Marketing Institute Co-Author, Get Content Get Customers

Content Marketing About Joe Pulizzi (@juntajoe) September 6-8, 2011 joepulizzi.com/bio

AGENDA
How we’ve created a media company and magazine property leveraging social media.
Best practices and recommendations.
Q&A

It’s almost impossible to be the trusted media expert today by only leveraging your own channels today.
Joe Pulizzi

ONLINE

IN PRINT

IN PERSON

SERVICES

ECOMMERCE

In order to grow from zero, we had to do things the other media companies in our industry weren’t able or willing to do.

Mindset
How would you distribute your content if you had no current distribution assets – no email names, no print names, nothing…?

THE BLOG

LISTENING/ FOLLOWING

GUEST BLOGGING

Over 100 blogs, Over 100 Webinars

SOCIAL MEDIA

Be the Expert using LinkedIn Answers

INFLUENCERS Promote the Key

BLOG NETWORK

5 KEY STEPS

1. Find Your Readers!
Target the top 10 – 15 blogs or websites in Your Niche
Read and Get Active…start commenting

LinkedIn Groups
Yahoo! / LinkedIn Answers
Google Groups
Niche Online Communities (Ning?)
Twitter/Facebook
StumbleUpon
BusinessWeek Xchange
Where Are They Hanging Out?

2. Sign Up Key Bloggers/Niche Sites Work for them, not against them…

Viralhousingfix.com 3. Change Your Content Process

4. Create Employee Rock Stars
Set up blogs for ALL your employees on your platform.
Create a Social Media Policy (see IBM’s for an example)
Teach them how to leverage social media (ACTUAL TRAINING)
By Giving Up Control You Can Take Back Control

5. Assign an Internal Champion
Someone in your company needs to be a social media ambassador.
Training, support and guidance.
Identify the employees in your organization now that “get” this.

360 IN ACTION

Podcasts (2)
Print Article
Digital Article
Tweet Schedule
Facebook Posts
Blog Posts
Guest Posts
White Paper
Case Study

IDEAS I’M STEALING

Design World App $2.99

FINAL POINTS
Need a content community manager.
Share the process through social media (content opportunities).
Hard to build community if you are not involved in it.

Joe Pulizzi
[email_address] • @juntajoe on Twitter
THANK YOU!

360 Degree Media Companies: Leveraging Social Media for Publishers

by Joe Pulizzi on May 06, 2011

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360 Degree Media Companies: Leveraging Social Media for Publishers — Presentation Transcript