10 Steps to Personal Branding

10 Steps to Personal Branding Success Joe Pulizzi Co-Author, Get Content Get Customers Founder, Junta42

Hi! I’m Joe Pulizzi (@juntajoe)
Evangelist, speaker, author for content marketing – why marketers need to be publishers.
Founder and Chief Content Officer for Junta42
Co-author of Get Content Get Customers (McGraw-Hill)
Former Vice President at Penton Media, Inc., North America’s largest independent b-to-b media company

Let’s Start Off with Some Questions

Let’s Discuss
Developing your personal brand will help you:
Drive Your Company
Drive Your Career
Be Inundated with New Opportunities/Partnerships
Shorten Sales Cycles
Minimize Selling Your Company’s Services
Help You Become More Personally Fulfilled with Life

What is Personal Branding?
Personal branding is the process of how we market ourselves to others.
Your Self Impression = How People Perceive You
Dan Schawbel

Some Disclaimers
This costs hardly any money but takes time.
There’s no perfect system – find the process that helps you be successful. You are already very successful. Find the key points in this discussion that will take you to the next level.
Consistency is everything…six months seems to be the tipping point.

Joe Pulizzi – March 2007
VP at Penton Media, Inc.
47 Friends on LinkedIn
Not on Facebook (Twitter what?)
No Blog
Spoke at 4 events (all unpaid)
Not well known in my industry (custom publishing)
447 Returns on Google Search (with me being about 50 of those)
Was active in two trade organizations

Joe Pulizzi – Present Day
Recognized as the thought leader for my industry
Top 100 AdAge Blogger
Speaking events at over 50 venues in the US, Canada, Netherlands, Finland, Belgium, Germany (mostly paid – and turned down events in Poland and South Africa due to conflicts) and dozens more online.
Launched two profitable businesses
Best-selling marketing category book on Amazon.com (web marketing)
Forbes Blog Network, ABM Custom Media Innovator of the Year, min’s 15 to Watch under 35
21,000+ returns in Google

3 Things About Every Person
Who are you?
What do you do?
What makes you unique?
http://blog.madisonwhoswho.com/public/item/personal-branding-4-power-keys

How are they different?

Most Important Decision: When people think about what makes you unique (for business), what do you want them to say? Usually, Your Self Impression ≠ How People Perceive You

Unique and…
What’s in your best interests?
Focus should be how you can be compensated for your passions?
Your Self Impression = How People Perceive You

You as the recognized expert, thought leader, solutions provider in WHAT! Hint: For the what, the smaller the better

THE PAYOFF
I rarely have to sell.
My credibility is never questioned.
People want to work with me, and thus, my companies.
My customers ask me to come see them and many times “pay my way”.
Others do my marketing for me.

The Basics
Commit to doing something and consistently do it.
Focus on what makes you unique.
Demonstrate Lethal Generosity (think of yourself as a publisher for your customers/people you want to influence).
Then do things that make it spread.

1. Update Your Online Profiles

Don’t Forget
Buy Your Domain Name and work it www.joepulizzi.com While your at it, get your whole family.
Input All Business Cards to LinkedIn/Facebook
Hire a professional to take your picture

2. Start a Blog/Get Involved in the Online Conversation

Follow and Comment on Top 10 – 20 Blogs where Your Customers Are At.
Answer Questions

www.google.com/alerts

3. Write a book

4. Create and Distribute Content of Interest to Your Customers

Twitter To Do’s
Never answer the question “What are you doing?”
Assign ownership
Be democratic
Be human
Have a strategy!

Twitter To Do’s
Then…use it as a distribution mechanism.

Storytellers Have the Advantage

Your Ideas Spread!
Position yourself as the trusted solutions provider for your industry and help people spread the word!

Find your social channels…

Giving Away the “Secret Sauce”

5. Write for Everyone (no matter how small)

Writing
Folio
ContentWise
AdWeek
Direct
BtoB
Chief Marketer
Guest blogs/talked about on more than 300 other blog sites.

6. Pick 2-3 Key Associations and Get Active.

To get the most out of associations/events
Always go to the cocktail receptions
Get on a committee or board
Don’t commit unless you are going to do something well
Be unique/be yourself

7. Speak, Speak, Speak

8. Always be helping even if you feel like you are wasting your time.

9. Pay Attention to Google “You are what Google says you are”

10. Get Behind a Charity/Cause

Being the Expert Is Not about You!
Provide relevant content that gives solutions to some of the toughest problems customers are facing.
(and leave out the sales pitch!)

THE PAYOFF
You rarely have to sell.
Your credibility is never questioned.
People want to work with you, and thus, your company.
Your customers ask you to come see them and many times “pay your way”.
Others do your marketing for you.

Questions? Joe Pulizzi [email_address] (216) 941-5842 Site: www.junta42.com Blog: blog.junta42.com Book Site: www.getcontentgetcustomers.com Ways to Connect: LinkedIn: Joe Pulizzi Facebook: juntajoe Twitter: juntajoe

http://www.joepulizzi.com	641
http://thewizard.com.au	586
http://blog.junta42.com	509
http://www.slideshare.net	72
http://www.litmanlive.co.uk	62
http://granadaempresarial.com	34
http://activr.com	31
http://www.activr.com	20
http://translate.googleusercontent.com	15
http://cecotclubmk.wordpress.com	11
http://www.lmodules.com	7
http://thevideowizard.com	6
http://webcache.googleusercontent.com	3
http://www.linkedin.com	3
http://www.hanrss.com	2
http://intlinkedin.blogspot.com	2
http://www.outflyers.com	1
http://feeds2.feedburner.com	1
http://www.netvibes.com	1

10 Steps to Personal Branding

by Joe Pulizzi on May 08, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

19 Embeds 2,007

Statistics

10 Steps to Personal Branding — Presentation Transcript