10 Steps to Personal Branding Success Joe Pulizzi Co-Author, Get Content Get Customers Founder, Junta42

Hi! I’m Joe Pulizzi (@juntajoe) Evangelist, speaker, author for content marketing – why marketers need to be publishers. Founder and Chief Content Officer for Junta42 Co-author of Get Content Get Customers (McGraw-Hill) Former Vice President at Penton Media, Inc., North America’s largest independent b-to-b media company

Evangelist, speaker, author for content marketing – why marketers need to be publishers.

Founder and Chief Content Officer for Junta42

Co-author of Get Content Get Customers (McGraw-Hill)

Former Vice President at Penton Media, Inc., North America’s largest independent b-to-b media company

Let’s Start Off with Some Questions

Let’s Discuss Developing your personal brand will help you: Drive Your Company Drive Your Career Be Inundated with New Opportunities/Partnerships Shorten Sales Cycles Minimize Selling Your Company’s Services Help You Become More Personally Fulfilled with Life

Developing your personal brand will help you:

Drive Your Company

Drive Your Career

Be Inundated with New Opportunities/Partnerships

Shorten Sales Cycles

Minimize Selling Your Company’s Services

Help You Become More Personally Fulfilled with Life

What is Personal Branding? Personal branding is the process of how we market ourselves to others. Your Self Impression = How People Perceive You Dan Schawbel

Personal branding is the process of how we market ourselves to others.

Your Self Impression = How People Perceive You

Some Disclaimers This costs hardly any money but takes time. There’s no perfect system – find the process that helps you be successful. You are already very successful. Find the key points in this discussion that will take you to the next level. Consistency is everything…six months seems to be the tipping point.

This costs hardly any money but takes time.

There’s no perfect system – find the process that helps you be successful. You are already very successful. Find the key points in this discussion that will take you to the next level.

Consistency is everything…six months seems to be the tipping point.

Joe Pulizzi – March 2007 VP at Penton Media, Inc. 47 Friends on LinkedIn Not on Facebook (Twitter what?) No Blog Spoke at 4 events (all unpaid) Not well known in my industry (custom publishing) 447 Returns on Google Search (with me being about 50 of those) Was active in two trade organizations

VP at Penton Media, Inc.

47 Friends on LinkedIn

Not on Facebook (Twitter what?)

No Blog

Spoke at 4 events (all unpaid)

Not well known in my industry (custom publishing)

447 Returns on Google Search (with me being about 50 of those)

Was active in two trade organizations

Joe Pulizzi – Present Day Recognized as the thought leader for my industry Top 100 AdAge Blogger Speaking events at over 50 venues in the US, Canada, Netherlands, Finland, Belgium, Germany (mostly paid – and turned down events in Poland and South Africa due to conflicts) and dozens more online. Launched two profitable businesses Best-selling marketing category book on Amazon.com (web marketing) Forbes Blog Network, ABM Custom Media Innovator of the Year, min’s 15 to Watch under 35 21,000+ returns in Google

Recognized as the thought leader for my industry

Top 100 AdAge Blogger

Speaking events at over 50 venues in the US, Canada, Netherlands, Finland, Belgium, Germany (mostly paid – and turned down events in Poland and South Africa due to conflicts) and dozens more online.

Launched two profitable businesses

Best-selling marketing category book on Amazon.com (web marketing)

Forbes Blog Network, ABM Custom Media Innovator of the Year, min’s 15 to Watch under 35

21,000+ returns in Google

3 Things About Every Person Who are you? What do you do? What makes you unique? http://blog.madisonwhoswho.com/public/item/personal-branding-4-power-keys

Who are you?

What do you do?

What makes you unique?

How are they different?

How are they different?

Most Important Decision: When people think about what makes you unique (for business), what do you want them to say? Usually, Your Self Impression ≠ How People Perceive You

Unique and… What’s in your best interests? Focus should be how you can be compensated for your passions? Your Self Impression = How People Perceive You

What’s in your best interests?

Focus should be how you can be compensated for your passions?

Your Self Impression = How People Perceive You

You as the recognized expert, thought leader, solutions provider in WHAT! Hint: For the what, the smaller the better

THE PAYOFF I rarely have to sell. My credibility is never questioned. People want to work with me, and thus, my companies. My customers ask me to come see them and many times “pay my way”. Others do my marketing for me.

I rarely have to sell.

My credibility is never questioned.

People want to work with me, and thus, my companies.

My customers ask me to come see them and many times “pay my way”.

Others do my marketing for me.

The Basics Commit to doing something and consistently do it. Focus on what makes you unique. Demonstrate Lethal Generosity (think of yourself as a publisher for your customers/people you want to influence). Then do things that make it spread.

Commit to doing something and consistently do it.

Focus on what makes you unique.

Demonstrate Lethal Generosity (think of yourself as a publisher for your customers/people you want to influence).

Then do things that make it spread.

1. Update Your Online Profiles

Don’t Forget Buy Your Domain Name and work it www.joepulizzi.com While your at it, get your whole family. Input All Business Cards to LinkedIn/Facebook Hire a professional to take your picture

Buy Your Domain Name and work it www.joepulizzi.com While your at it, get your whole family.

Input All Business Cards to LinkedIn/Facebook

Hire a professional to take your picture

2. Start a Blog/Get Involved in the Online Conversation

Follow and Comment on Top 10 – 20 Blogs where Your Customers Are At. Answer Questions

Follow and Comment on Top 10 – 20 Blogs where Your Customers Are At.

Answer Questions

www.google.com/alerts

www.google.com/alerts

3. Write a book

4. Create and Distribute Content of Interest to Your Customers

Twitter To Do’s Never answer the question “What are you doing?” Assign ownership Be democratic Be human Have a strategy!

Never answer the question “What are you doing?”

Assign ownership

Be democratic

Be human

Have a strategy!

Twitter To Do’s Then…use it as a distribution mechanism.

Then…use it as a distribution mechanism.

Storytellers Have the Advantage

Storytellers Have the Advantage

Your Ideas Spread! Position yourself as the trusted solutions provider for your industry and help people spread the word!

Position yourself as the trusted solutions provider for your industry and help people spread the word!

Find your social channels…

Giving Away the “Secret Sauce”

5. Write for Everyone (no matter how small)

Writing Folio ContentWise AdWeek Direct BtoB Chief Marketer Guest blogs/talked about on more than 300 other blog sites.

Folio

ContentWise

AdWeek

Direct

BtoB

Chief Marketer

Guest blogs/talked about on more than 300 other blog sites.

6. Pick 2-3 Key Associations and Get Active.

To get the most out of associations/events Always go to the cocktail receptions Get on a committee or board Don’t commit unless you are going to do something well Be unique/be yourself

Always go to the cocktail receptions

Get on a committee or board

Don’t commit unless you are going to do something well

Be unique/be yourself

7. Speak, Speak, Speak

8. Always be helping even if you feel like you are wasting your time.

9. Pay Attention to Google “You are what Google says you are”

10. Get Behind a Charity/Cause

Being the Expert Is Not about You! Provide relevant content that gives solutions to some of the toughest problems customers are facing. (and leave out the sales pitch!)

Provide relevant content that gives solutions to some of the toughest problems customers are facing.

(and leave out the sales pitch!)

THE PAYOFF You rarely have to sell. Your credibility is never questioned. People want to work with you, and thus, your company. Your customers ask you to come see them and many times “pay your way”. Others do your marketing for you.

You rarely have to sell.

Your credibility is never questioned.

People want to work with you, and thus, your company.

Your customers ask you to come see them and many times “pay your way”.

Others do your marketing for you.

Questions? Joe Pulizzi [email_address] (216) 941-5842 Site: www.junta42.com Blog: blog.junta42.com Book Site: www.getcontentgetcustomers.com Ways to Connect: LinkedIn: Joe Pulizzi Facebook: juntajoe Twitter: juntajoe