Your SlideShare is downloading. ×
10 Steps to Personal Branding
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

10 Steps to Personal Branding

14,402
views

Published on

A 10-step presentation about the keys to personal branding from Joe Pulizzi. Includes profile tips, listening tips and Twitter tips.

A 10-step presentation about the keys to personal branding from Joe Pulizzi. Includes profile tips, listening tips and Twitter tips.

Published in: Business, Technology

5 Comments
39 Likes
Statistics
Notes
No Downloads
Views
Total Views
14,402
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
1,401
Comments
5
Likes
39
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Transcript

    • 1. 10 Steps to Personal Branding Success Joe Pulizzi Co-Author, Get Content Get Customers Founder, Junta42
    • 2. Hi! I’m Joe Pulizzi (@juntajoe)
      • Evangelist, speaker, author for content marketing – why marketers need to be publishers.
      • Founder and Chief Content Officer for Junta42
      • Co-author of Get Content Get Customers (McGraw-Hill)
      • Former Vice President at Penton Media, Inc., North America’s largest independent b-to-b media company
    • 3. Let’s Start Off with Some Questions
    • 4. Let’s Discuss
      • Developing your personal brand will help you:
        • Drive Your Company
        • Drive Your Career
        • Be Inundated with New Opportunities/Partnerships
        • Shorten Sales Cycles
        • Minimize Selling Your Company’s Services
        • Help You Become More Personally Fulfilled with Life
    • 5. What is Personal Branding?
      • Personal branding is the process of how we market ourselves to others. 
      • Your Self Impression = How People Perceive You
      Dan Schawbel
    • 6. Some Disclaimers
      • This costs hardly any money but takes time.
      • There’s no perfect system – find the process that helps you be successful. You are already very successful. Find the key points in this discussion that will take you to the next level.
      • Consistency is everything…six months seems to be the tipping point.
    • 7. Joe Pulizzi – March 2007
      • VP at Penton Media, Inc.
      • 47 Friends on LinkedIn
      • Not on Facebook (Twitter what?)
      • No Blog
      • Spoke at 4 events (all unpaid)
      • Not well known in my industry (custom publishing)
      • 447 Returns on Google Search (with me being about 50 of those)
      • Was active in two trade organizations
    • 8. Joe Pulizzi – Present Day
      • Recognized as the thought leader for my industry
      • Top 100 AdAge Blogger
      • Speaking events at over 50 venues in the US, Canada, Netherlands, Finland, Belgium, Germany (mostly paid – and turned down events in Poland and South Africa due to conflicts) and dozens more online.
      • Launched two profitable businesses
      • Best-selling marketing category book on Amazon.com (web marketing)
      • Forbes Blog Network, ABM Custom Media Innovator of the Year, min’s 15 to Watch under 35
      • 21,000+ returns in Google
    • 9. 3 Things About Every Person
      • Who are you?
      • What do you do?
      • What makes you unique?
      http://blog.madisonwhoswho.com/public/item/personal-branding-4-power-keys
    • 10.
      • How are they different?
    • 11. Most Important Decision: When people think about what makes you unique (for business), what do you want them to say? Usually, Your Self Impression ≠ How People Perceive You
    • 12. Unique and…
      • What’s in your best interests?
      • Focus should be how you can be compensated for your passions?
      • Your Self Impression = How People Perceive You
    • 13. You as the recognized expert, thought leader, solutions provider in WHAT! Hint: For the what, the smaller the better
    • 14. THE PAYOFF
      • I rarely have to sell.
      • My credibility is never questioned.
      • People want to work with me, and thus, my companies.
      • My customers ask me to come see them and many times “pay my way”.
      • Others do my marketing for me.
    • 15. The Basics
      • Commit to doing something and consistently do it.
      • Focus on what makes you unique.
      • Demonstrate Lethal Generosity (think of yourself as a publisher for your customers/people you want to influence).
      • Then do things that make it spread.
    • 16. 1. Update Your Online Profiles
    • 17.  
    • 18.  
    • 19.  
    • 20. Don’t Forget
      • Buy Your Domain Name and work it www.joepulizzi.com While your at it, get your whole family.
      • Input All Business Cards to LinkedIn/Facebook
      • Hire a professional to take your picture
    • 21. 2. Start a Blog/Get Involved in the Online Conversation
    • 22.  
    • 23.
      • Follow and Comment on Top 10 – 20 Blogs where Your Customers Are At.
      • Answer Questions
    • 24.
      • www.google.com/alerts
    • 25.  
    • 26.  
    • 27.  
    • 28.  
    • 29.  
    • 30. 3. Write a book
    • 31.  
    • 32. 4. Create and Distribute Content of Interest to Your Customers
    • 33.  
    • 34.  
    • 35.  
    • 36. Twitter To Do’s
      • Never answer the question “What are you doing?”
      • Assign ownership
      • Be democratic
      • Be human
      • Have a strategy!
    • 37.  
    • 38. Twitter To Do’s
      • Then…use it as a distribution mechanism.
    • 39.
      • Storytellers Have the Advantage
    • 40. Your Ideas Spread!
      • Position yourself as the trusted solutions provider for your industry and help people spread the word!
    • 41. Find your social channels…
    • 42. Giving Away the “Secret Sauce”
    • 43. 5. Write for Everyone (no matter how small)
    • 44. Writing
      • Folio
      • ContentWise
      • AdWeek
      • Direct
      • BtoB
      • Chief Marketer
      • Guest blogs/talked about on more than 300 other blog sites.
    • 45. 6. Pick 2-3 Key Associations and Get Active.
    • 46. To get the most out of associations/events
      • Always go to the cocktail receptions
      • Get on a committee or board
      • Don’t commit unless you are going to do something well
      • Be unique/be yourself
    • 47. 7. Speak, Speak, Speak
    • 48.  
    • 49. 8. Always be helping even if you feel like you are wasting your time.
    • 50. 9. Pay Attention to Google “You are what Google says you are”
    • 51.  
    • 52. 10. Get Behind a Charity/Cause
    • 53.  
    • 54. Being the Expert Is Not about You!
      • Provide relevant content that gives solutions to some of the toughest problems customers are facing.
      • (and leave out the sales pitch!)
    • 55.  
    • 56. THE PAYOFF
      • You rarely have to sell.
      • Your credibility is never questioned.
      • People want to work with you, and thus, your company.
      • Your customers ask you to come see them and many times “pay your way”.
      • Others do your marketing for you.
    • 57. Questions? Joe Pulizzi [email_address] (216) 941-5842 Site: www.junta42.com Blog: blog.junta42.com Book Site: www.getcontentgetcustomers.com Ways to Connect: LinkedIn: Joe Pulizzi Facebook: juntajoe Twitter: juntajoe