10 Steps to Personal Branding
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10 Steps to Personal Branding



A 10-step presentation about the keys to personal branding from Joe Pulizzi. Includes profile tips, listening tips and Twitter tips.

A 10-step presentation about the keys to personal branding from Joe Pulizzi. Includes profile tips, listening tips and Twitter tips.



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10 Steps to Personal Branding 10 Steps to Personal Branding Presentation Transcript

  • 10 Steps to Personal Branding Success Joe Pulizzi Co-Author, Get Content Get Customers Founder, Junta42
  • Hi! I’m Joe Pulizzi (@juntajoe)
    • Evangelist, speaker, author for content marketing – why marketers need to be publishers.
    • Founder and Chief Content Officer for Junta42
    • Co-author of Get Content Get Customers (McGraw-Hill)
    • Former Vice President at Penton Media, Inc., North America’s largest independent b-to-b media company
  • Let’s Start Off with Some Questions
  • Let’s Discuss
    • Developing your personal brand will help you:
      • Drive Your Company
      • Drive Your Career
      • Be Inundated with New Opportunities/Partnerships
      • Shorten Sales Cycles
      • Minimize Selling Your Company’s Services
      • Help You Become More Personally Fulfilled with Life
  • What is Personal Branding?
    • Personal branding is the process of how we market ourselves to others. 
    • Your Self Impression = How People Perceive You
    Dan Schawbel
  • Some Disclaimers
    • This costs hardly any money but takes time.
    • There’s no perfect system – find the process that helps you be successful. You are already very successful. Find the key points in this discussion that will take you to the next level.
    • Consistency is everything…six months seems to be the tipping point.
  • Joe Pulizzi – March 2007
    • VP at Penton Media, Inc.
    • 47 Friends on LinkedIn
    • Not on Facebook (Twitter what?)
    • No Blog
    • Spoke at 4 events (all unpaid)
    • Not well known in my industry (custom publishing)
    • 447 Returns on Google Search (with me being about 50 of those)
    • Was active in two trade organizations
  • Joe Pulizzi – Present Day
    • Recognized as the thought leader for my industry
    • Top 100 AdAge Blogger
    • Speaking events at over 50 venues in the US, Canada, Netherlands, Finland, Belgium, Germany (mostly paid – and turned down events in Poland and South Africa due to conflicts) and dozens more online.
    • Launched two profitable businesses
    • Best-selling marketing category book on Amazon.com (web marketing)
    • Forbes Blog Network, ABM Custom Media Innovator of the Year, min’s 15 to Watch under 35
    • 21,000+ returns in Google
  • 3 Things About Every Person
    • Who are you?
    • What do you do?
    • What makes you unique?
    • How are they different?
  • Most Important Decision: When people think about what makes you unique (for business), what do you want them to say? Usually, Your Self Impression ≠ How People Perceive You
  • Unique and…
    • What’s in your best interests?
    • Focus should be how you can be compensated for your passions?
    • Your Self Impression = How People Perceive You
  • You as the recognized expert, thought leader, solutions provider in WHAT! Hint: For the what, the smaller the better
    • I rarely have to sell.
    • My credibility is never questioned.
    • People want to work with me, and thus, my companies.
    • My customers ask me to come see them and many times “pay my way”.
    • Others do my marketing for me.
  • The Basics
    • Commit to doing something and consistently do it.
    • Focus on what makes you unique.
    • Demonstrate Lethal Generosity (think of yourself as a publisher for your customers/people you want to influence).
    • Then do things that make it spread.
  • 1. Update Your Online Profiles
  • Don’t Forget
    • Buy Your Domain Name and work it www.joepulizzi.com While your at it, get your whole family.
    • Input All Business Cards to LinkedIn/Facebook
    • Hire a professional to take your picture
  • 2. Start a Blog/Get Involved in the Online Conversation
    • Follow and Comment on Top 10 – 20 Blogs where Your Customers Are At.
    • Answer Questions
    • www.google.com/alerts
  • 3. Write a book
  • 4. Create and Distribute Content of Interest to Your Customers
  • Twitter To Do’s
    • Never answer the question “What are you doing?”
    • Assign ownership
    • Be democratic
    • Be human
    • Have a strategy!
  • Twitter To Do’s
    • Then…use it as a distribution mechanism.
    • Storytellers Have the Advantage
  • Your Ideas Spread!
    • Position yourself as the trusted solutions provider for your industry and help people spread the word!
  • Find your social channels…
  • Giving Away the “Secret Sauce”
  • 5. Write for Everyone (no matter how small)
  • Writing
    • Folio
    • ContentWise
    • AdWeek
    • Direct
    • BtoB
    • Chief Marketer
    • Guest blogs/talked about on more than 300 other blog sites.
  • 6. Pick 2-3 Key Associations and Get Active.
  • To get the most out of associations/events
    • Always go to the cocktail receptions
    • Get on a committee or board
    • Don’t commit unless you are going to do something well
    • Be unique/be yourself
  • 7. Speak, Speak, Speak
  • 8. Always be helping even if you feel like you are wasting your time.
  • 9. Pay Attention to Google “You are what Google says you are”
  • 10. Get Behind a Charity/Cause
  • Being the Expert Is Not about You!
    • Provide relevant content that gives solutions to some of the toughest problems customers are facing.
    • (and leave out the sales pitch!)
    • You rarely have to sell.
    • Your credibility is never questioned.
    • People want to work with you, and thus, your company.
    • Your customers ask you to come see them and many times “pay your way”.
    • Others do your marketing for you.
  • Questions? Joe Pulizzi [email_address] (216) 941-5842 Site: www.junta42.com Blog: blog.junta42.com Book Site: www.getcontentgetcustomers.com Ways to Connect: LinkedIn: Joe Pulizzi Facebook: juntajoe Twitter: juntajoe