10 Epic Content Marketing Resolutions - AAF Cleveland Chapter
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Joe Pulizzi's presentation for AAF Cleveland discussing his resolutions for content marketing in 2014. Includes subscription, Content 2020 from Coca-Cola, finding your content marketing mission statement and seven more (see the second last slide).
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10 Epic Content Marketing Resolutions - AAF Cleveland Chapter
- 2. Content Marketing Institute CMI teaches marketers how to effectively own their media channels to attract and retain customers.
- 3. @JoePulizzi Today • A bit of history… • A bit of research… • Tangible Steps to Take with Your Content Marketing for 2014 3
- 4. @JoePulizzi The ONE Key to a Successful Presentation? 4
- 5. @JoePulizzi 5 Image courtesy of Pooky Poetry
- 10. @JoePulizzi
- 11. @JoePulizzi 11
- 12. @JoePulizzi HOMEWORK The Most Famous Content Marketing Strategy In the World! 12
- 13. @JoePulizzi 13
- 14. @JoePulizzi 14
- 17. @JoePulizzi Just 42% believe their content marketing is effective
- 18. @JoePulizzi How Many of You Have a Documented Content Marketing Strategy? 18
- 21. @JoePulizzi Fill a Need & Find Your Why 21
- 22. @JoePulizzi 22
- 23. @JoePulizzi 23
- 24. @JoePulizzi 24
- 25. @JoePulizzi 25
- 26. @JoePulizzi 26
- 27. @JoePulizzi 27
- 28. @JoePulizzi 28
- 29. @JoePulizzi 29
- 30. @JoePulizzi Social Media Search Engine Optimization INDIUM CONTENT Lead Generation 30
- 31. @JoePulizzi Create a Content Marketing Mission 31
- 33. Welcome to Inc.com, the place Why? business where entrepreneurs and owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses. @JoePulizzi 33
- 34. Welcome to Inc.com, the place Why? business where entrepreneurs and owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses. 1. 2. 3. @JoePulizzi Core Target Audience What Will Be Delivered The Outcome for the Audience 34
- 35. @JoePulizzi Publicly Answer Your Customers’ Questions 35
- 36. @JoePulizzi Marcus Sheridan CEO, River Pools & Spas
- 37. @JoePulizzi 2007 • $4.5 million in Sales • $250,000 advertising spend
- 38. 2007 @JoePulizzi • $4.5 million in Sales • $250,000 advertising spend 2011 • Sold more fiberglass swimming pools than any other pool retailer in North America. • $40,000 in advertising spend • Won 15% more bids • Cut sales cycle in half.
- 39. @JoePulizzi
- 40. @JoePulizzi 75,000 visits per month
- 41. @JoePulizzi Yep, David vs. Goliath is Real
- 42. @JoePulizzi
- 43. @JoePulizzi
- 44. @JoePulizzi 1 Post over 3 years = 50,000 visitors = 4,000 subscribers = $84,000.00
- 45. @JoePulizzi Subscribers: Build It or Buy It 45
- 46. @JoePulizzi 46
- 47. @JoePulizzi 47
- 48. @JoePulizzi 48
- 49. @JoePulizzi What’s the difference between those who subscribe to my content and those that don’t?
- 51. @JoePulizzi 51
- 52. @JoePulizzi 52
- 53. @JoePulizzi HOMEWORK: Active Community of Subscribers in Your Niche 53
- 54. @JoePulizzi Image courtesy of thefutureorganization.com
- 56. @JoePulizzi 56
- 57. @JoePulizzi The Social Media 4-1-1 Plan 57
- 59. @JoePulizzi 59
- 60. @JoePulizzi 60
- 61. @JoePulizzi 61
- 62. @JoePulizzi 62
- 64. @JoePulizzi 64
- 65. @JoePulizzi 65
- 66. @JoePulizzi 66
- 67. @JoePulizzi Return on Objective • Is the content driving sales? • Is the content saving costs? • Is the content making our customers happier, thus helping with retention? 67
- 68. @JoePulizzi 1. Watch Content 2020 2. Create a Content Marketing Mission Statement 3. Create a Subscription Strategy 4. Leverage SlideShare 5. Start Partnering with Influencers 6. Use Social Media 4-1-1 7. Know the Business Objective 8. Consider Buying a Small Media Company 9. Answer Your Customers’ Questions Publicly 10. Tell a Different Story!
- 69. @JoePulizzi 69
- 70. @JoePulizzi Joe Pulizzi joe@contentinstitute.com • @JoePulizzi on Twitter
Editor's Notes
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.