10 Epic Content Marketing Resolutions - AAF Cleveland Chapter

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Joe Pulizzi's presentation for AAF Cleveland discussing his resolutions for content marketing in 2014. Includes subscription, Content 2020 from Coca-Cola, finding your content marketing mission statement and seven more (see the second last slide).

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  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • 10 Epic Content Marketing Resolutions - AAF Cleveland Chapter

    1. Epic Content Marketing Resolutions @JoePulizzi
    2. Content Marketing Institute CMI teaches marketers how to effectively own their media channels to attract and retain customers.
    3. @JoePulizzi Today • A bit of history… • A bit of research… • Tangible Steps to Take with Your Content Marketing for 2014 3
    4. @JoePulizzi The ONE Key to a Successful Presentation? 4
    5. @JoePulizzi 5 Image courtesy of Pooky Poetry
    6. @JoePulizzi 6
    7. @JoePulizzi The Original Content Marketing Program? 7
    8. @JoePulizzi
    9. @JoePulizzi 11
    10. @JoePulizzi HOMEWORK The Most Famous Content Marketing Strategy In the World! 12
    11. @JoePulizzi 13
    12. @JoePulizzi 14
    13. @JoePulizzi Show Me the Research! 15
    14. @JoePulizzi http://bitly.com/cm-research
    15. @JoePulizzi Just 42% believe their content marketing is effective
    16. @JoePulizzi How Many of You Have a Documented Content Marketing Strategy? 18
    17. @JoePulizzi http://bitly.com/cm-research
    18. @JoePulizzi http://bitly.com/cmstrategy 20
    19. @JoePulizzi Fill a Need & Find Your Why 21
    20. @JoePulizzi 22
    21. @JoePulizzi 23
    22. @JoePulizzi 24
    23. @JoePulizzi 25
    24. @JoePulizzi 26
    25. @JoePulizzi 27
    26. @JoePulizzi 28
    27. @JoePulizzi 29
    28. @JoePulizzi Social Media Search Engine Optimization INDIUM CONTENT Lead Generation 30
    29. @JoePulizzi Create a Content Marketing Mission 31
    30. @JoePulizzi Why? 32
    31. Welcome to Inc.com, the place Why? business where entrepreneurs and owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses. @JoePulizzi 33
    32. Welcome to Inc.com, the place Why? business where entrepreneurs and owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses. 1. 2. 3. @JoePulizzi Core Target Audience What Will Be Delivered The Outcome for the Audience 34
    33. @JoePulizzi Publicly Answer Your Customers’ Questions 35
    34. @JoePulizzi Marcus Sheridan CEO, River Pools & Spas
    35. @JoePulizzi 2007 • $4.5 million in Sales • $250,000 advertising spend
    36. 2007 @JoePulizzi • $4.5 million in Sales • $250,000 advertising spend 2011 • Sold more fiberglass swimming pools than any other pool retailer in North America. • $40,000 in advertising spend • Won 15% more bids • Cut sales cycle in half.
    37. @JoePulizzi
    38. @JoePulizzi 75,000 visits per month
    39. @JoePulizzi Yep, David vs. Goliath is Real
    40. @JoePulizzi
    41. @JoePulizzi
    42. @JoePulizzi 1 Post over 3 years = 50,000 visitors = 4,000 subscribers = $84,000.00
    43. @JoePulizzi Subscribers: Build It or Buy It 45
    44. @JoePulizzi 46
    45. @JoePulizzi 47
    46. @JoePulizzi 48
    47. @JoePulizzi What’s the difference between those who subscribe to my content and those that don’t?
    48. @JoePulizzi Image courtesy sendgrid.com
    49. @JoePulizzi 51
    50. @JoePulizzi 52
    51. @JoePulizzi HOMEWORK: Active Community of Subscribers in Your Niche 53
    52. @JoePulizzi Image courtesy of thefutureorganization.com
    53. @JoePulizzi Building Audience with Influencers 55
    54. @JoePulizzi 56
    55. @JoePulizzi The Social Media 4-1-1 Plan 57
    56. @JoePulizzi Influencer Sharing Sales Content Marketing 58
    57. @JoePulizzi 59
    58. @JoePulizzi 60
    59. @JoePulizzi 61
    60. @JoePulizzi 62
    61. @JoePulizzi 80% 63
    62. @JoePulizzi 64
    63. @JoePulizzi 65
    64. @JoePulizzi 66
    65. @JoePulizzi Return on Objective • Is the content driving sales? • Is the content saving costs? • Is the content making our customers happier, thus helping with retention? 67
    66. @JoePulizzi 1. Watch Content 2020 2. Create a Content Marketing Mission Statement 3. Create a Subscription Strategy 4. Leverage SlideShare 5. Start Partnering with Influencers 6. Use Social Media 4-1-1 7. Know the Business Objective 8. Consider Buying a Small Media Company 9. Answer Your Customers’ Questions Publicly 10. Tell a Different Story!
    67. @JoePulizzi 69
    68. @JoePulizzi Joe Pulizzi joe@contentinstitute.com • @JoePulizzi on Twitter

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