Rene Santiago Ocampo-RMHS(Manila) Outstanding Alumni Award

Outstanding Ramon Magsaysay High School Manila Alumni Award 2009

Rene Santiago Ocampo

1969 Master of Business Management Ateneo De Manila University Post Graduate 1973 Doctor of Business Adm (1 st Yr) University of the Philippines Others 1967 A.B. Economics University of the Philippines College 1963 Valedictorian Ramon Magsaysay High School High School 1959 Honorable Mention Juan Luna Elem. School Grade School Year Completed Course, Degree, Honors Received Academic Institution’s Educational Attainment

SPECIAL STUDIES

International Negotiation Skills (with distinction)

International Air Transport Association Center, Geneva, Sept. 1993)

Profitable Pricing: Strategies & Tactics

Frost & Solivan, London, May 1989

La Langue Fran çaise, Niveau Onze

Alliance Française, de Manila, 1988-1989

La Langue Fran çaise, Niveau Onze

Alliance Française, de Manila, 1988-1989

SPECIAL STUDIES

Air Transport Course, Asian Institute of Management, Makati, 1986

Strategies for the Marketing Executive

American Management Association, New York, Nov 1984

Problem Solving, Kepner-Tregoe Institute, Singapore, May 1976

AWARDS AND CITATIONS Outstanding Rotarian of Parañaque, 1978 . For organizing Parañaque’s Cleft Lip and Palate Center by tapping The Rotarian Foundation’s World Community Service Fund.

AWARDS AND CITATIONS Most Outstanding Travel Industry Personality, 1986. Given by SKAL Club of Makati

As Chairman of the Rotary Group Study Exchange Committee, I welcome the GSE Team from Perth, Australia.

Happiness is traveling with the whole family.

My family in front of our house in Ayala Alabang, Muntinlupa City.

Philippine Airlines President Dante Santos inaugurating the PAL office in Saigon, Vietnam.

SKAL International Manila in its out-of-country meeting in Shanghai, China. SKAL International is the organization of heads pf airlines, hotels, travel agencies, tour operators and other tourism establishments.

Tourism is reaching new heights. With the Fitness First Alabang Team at the summit of Mount Pulag.

SKAL International Manila promotes domestic tourism. With some members in an old Meralco pre-war tranvia.

The backpacker on the way to the summit of Mount Pulag. This same backpacker trekked to Namche Bazaar at the foot of Mount Everest in 1992.

In 2003, my Aquarius Management Consultancy was the General Sales Agent of Singapore General Hospital in the Philippines.

As President of SKAL International Manila, opening the 2002 SKAL Airbus Golf Tournament.

My trips as an entrepreneur took me to Dubai.

My trips as an entrepreneur took me to Petra in Jordan.

My trips as an entrepreneur took me to Mount Nemo in Jordan.

AWARDS AND CITATIONS Group Study Exchange Grant awarded by the Rotary Foundation, 1975. Nominated by the Rotary Club of Makati

He was chosen by the Rotary Club of Makati to be one of five professionals for a two-month travel and speaking grant to Rotary District 709 in Southern Ontario in Canada and Upstate New York in the USA. AWARDS AND CITATIONS

Outstanding Rotary Club President, 1981. Given by District Governor. For mobilizing shipment of books from US Rotary Clubs to schools in District 380. AWARDS AND CITATIONS

AWARDS AND CITATIONS Group Study Exchange Team Leader to New South Whales, Australia, 1982. Granted by The Rotarian Foundation

There we stayed at McMaster University Campus for orientation, moved on to stay with Rotarian families who brought us to Hamilton Place for plays,

The Sugar Bush Trail to see how maple syrup was collected and processed,

to Ontario Science Center,

Casa Loma

and Yonge Street in Toronto

then view Niagara Falls from both sides

and enjoy life by Lake Chataqua in New York.

Our hosts taught us how to play curling.

Visit Fisher-Price factory in East Aurora

and Welch Grape in Concord, New York

and watch ships cross the Welland Canal.

AWARDS AND CITATIONS Citation of thanks for being Judge of Miss Young International Beauty Contest in Manila, 1981

OUTSTANDING ACCOMPLISMENTS

Accurately estimated amount of inventory of Colgate products in the trade following 1970 peso devaluation

Develop macroeconomic formula for Planters Products to determine fertilizer consumption in any given year.

Sold record US$ One Billion in passenger and cargo sales for PAL in 1989 despite three (3) aircraft incidents.

Reduce travel agency receivables industry wide from 90 to 22 days by instituting Bank Settlement Plan (BSP).

Such BSP was replicated in the ASEAN countries, Hong Kong, Taiwan, Japan, Korea, Australia, New Zealand.

Co-conceptualized Family Ties, a travel plan to enable overseas Filipino to come home when spouse, child or parent dies, all for $100 a year! Marketed by Manor Management Corp. back up by Manila Banker’s Life

Personal best record of kilometer marathon swimming in 4 hours non stop, 1980s

Trekked up to 16,000 feet Mount Everest Region, 1992.

ORGANIZATIONAL AFFILIATIONS

Director, Young SKAL-Asian Area, SKAL International, June 2002 to May 2005 ( www.skal.org )

Chairman, National Committee, SKAL Philippines, 2001-2002

Member, SKAL International Manila, 1991 to date

Member, Marketing Committee, International Air Transport Association. Geneva. Switzerland. 1993

Chairman, Orient Countries Assembly, IATA (Resolution 810), 1990-1994

PROFESSIONAL SOCIETIES AND ACTIVITIES IN CIVIC, PUBLIC OR INTERNATIONAL AFFAIRS

Chairman, Gulf Countries Coordinating Committee-Philippines, 1990-1994

Member, Marketing Committee, Orient Airlines Association, 1988-1994

Founder and Trustee, Philippine Airlines Foundation, Inc., 1992-1994

Director, Abacus Distribution System Philippines, Inc., 1991-1992

Chairman, Board of Airlines’ Representatives, Philippines, 1991-1994

Member, Board of Airlines’ Representatives, 1984-1988

President, Manila Interline Club, 1983-1988

Chairman, Director and Treasurer, Philippine-Vietnam Trade Council, Inc., 1992-1994

Member, Canadian Chamber of Commerce of the Philippines, 1992-1994

Member, Philippine-Italian Association, 1989 to 2000

Trustee, Tourism Council of the Philippines, 1991-1994

Trustee, Philippine Convention and Visitors Corporation, 1988-1994

Member, Marketing Committee, Pacific Area Travel Association, 1988-1990

Charter President, Rotary Club of Las Piñas, 1980-1981

Secretary, Rotary Club of Parañaque, 1978-1979

Senior Active Member, Rotary International

Member, Phi Kappa Phi Honor Society, 1967

Member, Apostleship of Prayer, Saint James the Great Parish, 1998 to date

Work Experience: Colgate-Palmolive Philippines

Assistant Product Manager, 1969 – 1970

Product Manager, 1970 - 1972

Taught school children correct way of brushing teeth

Planters Products, Inc.

Marketing Research Manager, 1972 -1974

Marketing, Planning & Economics, 1974 - 1975

Organized seminars to help farmers increase production

With my consumer orientation, changed labels of agricultural chemicals from skull and bones To attractive and informative labels without downplaying the poisonous nature of the product.

Pfizer, Inc.

Field Sales Manager, 1975 - 1976

Agricultural Marketing Director, 1976 -1978

Pfizer, Inc. My Colgate background with agricultural experience caught attention of Pfizer To grow its business in the Philippines, in swine, cattle and poultry

Pfizer, Inc. to grow Pfizer's business in poultry.

Philippine Airlines, Inc.

Director, Product Development, 1978 - 1980

Prepared Marketing plans per country

Introduce the concept of product management as applied to routes.

Director, Product Development and Marketing Research, 1980 - 1982

Set up the Marketing Research unit to gear up for consumer based marketing programs.

Establish PALSmile and Mabuhay Club, the industry’s second mileage program after American Airlines’ AAdvantage.

Director, Product Development and Marketing Research, 1980 - 1982

Set up the Marketing Research unit to gear up for consumer based marketing programs.

Establish PALSmile and Mabuhay Club, the industry’s second mileage program after American Airlines’ AAdvantage.

Director, international Sales Philippines, 1983 - 1986

Outsold all competitors in Manila to gain market share of 52% against PAL’s capacity share of only 38%

Institute Bank Settlement Plan in the Philippines, thereby improving the industry’s collection from 60 days to 22.5 days.

Regional Vice President, Philippines and Guam, 1986 - 1988

Inspired team of 100-strong staff to make PAL the airline of choice

Maintained leadership in Philippine market by introducing new packages, charter flights to service incentive groups, hajj pilgrims, overseas Filipino evacuees.

Vice President, Sales and Service International, 1988 - 1991

Rallied 1,500-strong sales force and airport personnel to deliver revenue and controlled expenses commitments inspite of internal and external problems

Delivered record sales of US $ 1Billion in 1989 in spite of three (3) aircraft incidents.

Expanded sales distribution network in Austria, Bangladesh, Canada, Cyprus, Guam, Israel, Korea, Nepal, Qatar, Saudi Arabia, Sri Lanka, U.S.A., Vietnam and Yemen.

Establish Abacus computerized Reservations System with Singapore Airlines and Cathay Pacific Airways.

Philippine Airlines, Inc. Expanded sales distribution network in Austria, Bangladesh, Canada, Cyprus, Guam, Israel, Korea, Nepal, Qatar, Saudi Arabia, Sri Lanka, U.S.A., Vietnam and Yemen.

Regional Vice President, Philippines and Guam, 1986 - 1988

Inspired team of 100-strong staff to make PAL the airline of choice

Maintained leadership in Philippine market by introducing new packages, charter flights to service incentive groups, hajj pilgrims, overseas Filipino evacuees.

Vice President, Marketing 1991 - 1994

Molded 2,000 strong Marketing Group to be ready for challenges of privatization.

Introduced Yield Management System.

Optimized Productivity through judicious and timely interplay of pricing and space inventory.

Crafted traffic rights-banking strategy to match expansion plans of newly-privatized PAL

Actively participated in negotiations with foreign governments

Crafted traffic rights-banking strategy to match expansion plans of newly-privatized PAL.

As Chairman of Orient Countries Assembly of IATA, establish the bank Settlement plan in all of ASEAN Hongkong, Taiwan, Korea, Australia, New Zealand and Papua New Guinea, thereby sharing the benefits derived by BSP Philippines in improving the collection efforts in their respective markets.

As Chairman of Gulf Countries Coordinating Council maintained tight control over pricing and inventory between the Philippines and countries in the Gulf.

As Member of 15-man Marketing Committee of the International Air Transport Association, set up standards for efficient and more cost-effective distribution of the members’ products.

Opted for early retirement with full honors and benefits on April 30, 1994.

POST-RETIREMENT ENTREPRENEURIAL ACTIVITIES

Upon retirement from Philippine Airlines, Rene took on consultancy jobs with Mr. Lucio Tan,

Chairman Al Mishari of Kuwait Airways,

Air Macau

was the General Sales Agent of LOT Polish Airlines.

He dabbled into construction in Ayala Alabang Masterpiece Real Estate Corporation, was the Chairman and Treasurer, built and sold seven (7) high-end residential houses in Ayala Alabang

and Punta Fuego, Nasugbu, Batangas 1999

and tried his hands in hydroponics lettuce.

He represented Singapore General Hospital in the Philippines

and eventually landed a job as Executive Assistant to the President of Makati Medical Center where he presided over Kris Aquino's attending doctors at the birth of James Jr.

and the inauguration of the Bone Marrow Center

Hitting the ceremonial tee-off in the 2002 SKAL Airbus Golf Tournament.

Filipino maids for evacuation from Beijing / Kuwait / Jordan

In 1980, as Charter President of the Rotary Club of Las Pinas, Rene tapped 100 Rotary Clubs in the USA to donate elementary school books to schools in Luzon through the facilities of both American and Filipino Rotarians.

Book distribution in Jail

In one poolside meeting of the Rotary Club of Paranaque, Rene dared each Rotarian to donate 10 pesos per lap that he can make for the Club's community projects. Unbeknownst to every one that he was a marathon swimmer, by the time Rene was on his 30th lap, a rope was thrown to retrieve him. With 60 Rotarians multiplied by 10 pesos multiplied by 30 laps, he had raised P18,000 in 30 minutes.

The government had just taken over Philippine Airlines and it needed a marketing man to expand the network with the new Boeing 747s.

It expanded its fleet.

It offered real beds, not reclaimable. Business class seats.

Rene opened new routes:

Bandar Seri Begawan London Los Angeles Paris Chicago New York Cairo Kuwait Fukuoka Seoul Saigon Guam Port Moresby Brisbane Dubai Kota Kinabalu Riyadh, Dhahran, Jeddah Xiamen Peking Bandar Seri Begawan Jakarta

Before he got involved with Spirit of Manila Airlines last year, Rene joined his wife Olive in regularly feeding the wards of Elsie Gaches Village every Thursday morning.

Vice-President, Marketing and Sales Current Employer CURRENT JOB

Rene Santiago Ocampo Outstanding Alumni RAMON MAGSAYSAY HIGH SCHOOL Manila