Lucky Liquid Marketing Plan
Lucky Liquid is a bottled water company start
up offering a 700mL bottle of Natural Spring
Water from the Sierra Nevada Mountains.

Product Description
 Lucky Liquid comes in a 3 serving sized bottle
that offers the convenience of having more than
most competitors.
 The water is Natural Spring Water as opposed to
Municipal Water that most competitors offer.
 Percentage of sales goes to Humanitarian Water
Projects such as Water 1st International.