it was presented slides on 20111012 at new advertising platform social party. not easy to see without speech. if interest, contact me and secondcommercials (Facebook, kwaan@secondcommercials.com)
3. The growth of Real-Time Bidding and
the rise of the Demand-Side Platform (DSP)
The research, which questioned over 400 advertisers and agencies globally, reveals that over a
fifth (23%) of the advertisers and agencies surveyed say they use a demand-side platform
(DSP) which takes an average of 32% of the media plan.
4.
5.
6.
7.
8.
9. Table of Contents
1. advantage austria
오스트리아 무역대표부
2. news & focus (1)
Rubicon proj.
3. showcase (1)
Lee&Company. Waffle
4. news & focus (2)
DA > SA > Local AD
5. showcase (2)
Adby.me
6. news & focus (3,4)
in game ad / mobile ad spend
7. TALK(exist or not)
new advertising market in korea
8. secondcommercials
solution
13. Pretty assured in the belief that ad networks are
on the decline? ..... The Rubicon Project suggests
quite the opposite
Nearly a quarter (23%) of the advertisers say
they have moved budgets from search to display
advertising in the past year.
The shift in dollars from search to display comes as no surprise
22. 퓨처스트림네트워크(대표 신창균, 전 NHN중국사업본부장)
1차 12억, 2차 30억 투자자금 유치 (캡스톤파트너스, 200억 벨류에이션 추정)
카울리 서비스로 국산 앱 매체점유율 1위로 포지셔닝 벨류를 인정받음.
포털사이트 다음에서 운영하는 아담은 월 0.7억원 매출 (웹배너와 연동모델)
igaworks (대표 마국성)
1차 20억 (Softbank Korea)
비디오 광고 시청 후 게임아이템을 교환해주는 애드팝콘 서비스.
국산 SNG 1위 게임 아쿠아스토리에 서비스.