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Session8
 

Session8

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    Session8 Session8 Presentation Transcript

    • Summary of Session 8 part 2 Huaijun Li 1/29/2012 V56 Marketing Class of Prof. Bong De Ungria VCOACH
    • Summary
      • Discuss in the class to understand communication to the customer and miscommunication can be embarrassing and costly.
      • Through three part to explain the significance of communication about what why and how
      • Watch video about research method .
      • Discuss the midterm result and the assignment of 10 step marketing plan
    • The marketing errors examples
      • Vcoach asked the students to read the marketing errors from the PowerPoint one by one.
      • The examples includes GM motors Colgate and pepsi and etc.
    • what we learn from the examples? What is a little challenge? There is different culture in different country . The fail of them is for the reason that they didn’t know all the means of the words.
    • Nakatikimi ka na ba ng kinse anyos? 1.Another example about 15 years brand wine. 2.After that Vcoach explained the business and ethics of double entendre. 3.IMC (integrated marketing communication) 4. The different of pilipinas and polska
    • What is marketing and what is marketing commuciation?
      • The professor explain to us the 3 vision
      • 1.Systems of continuously and profitably create value.
      • 2. Satisfies customer
      • 3. needs wants demand better than competition.
      • . Marketing communication?
      • Interactive dialogue between company and its customers.
    • Why customers need receive your message?
      • Voach explained in detail to us every concept and relationship in the following concept.
      • 1.Spender
      • 2.encoding
      • 3.message media
      • 4.decoding
      • 5.receiver
      • 6.response
      • 7.feedback
      • 8.noise.
    • Sample of the product development swing
      • Voach show us some email he got about useless invention picture.
      • Why Mr. Beam so funny? Small problem becomes more complicated
      • 3 in one shampoo.
      • Some of product that are no longer here. such as pagers typewriters and etc.
    • learned
      • How to understand customers want?
      • Some product even has good technology but not in customer demand. They will fail finally.
      • Unlimited educational plans failed because no law and rules protect it.
      • The customer need best solution not complicated solution for their problem.
    • Research method
      • We watched the video about research method including focus groups mystery shopping observed shopping accompanied shopping Guerilla interviews and Diaries
      • General types of research including Quantitative and Qualitative research.
      • The students were divided into 8 small groups to discuss the advantage and disadvantage of the research method given by Vcoach.
    • About midterm and assignment
      • Discuss the result of the midterm. The average grade is 3.0. and Vcoach show us the method about how to calculate the grade .
      • Will discuss 10 step marketing plan next meeting.
    • Summary
      • Discuss in the class to understand communication to the customer and miscommunication can be embarrassing and costly.
      • Through three part to explain the significance of communication about what why and how
      • Watch video about research method .
      • Discuss the midterm result and the assignment of 10 step marketing plan
      • Summary of Session 8 part 2 Huaijun Li 1/29/2012 V56 Marketing Class of Prof. Bong De Ungria VCOACH