Social media management vc intermediate

371 views

Published on

Vanier College Social Media Management Workshop Series - Intermediate

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
371
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
5
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Social media management vc intermediate

  1. 1. Social Media Social Media Management Company Workshop - Intermediate LOGO
  2. 2. Company LOGO Welcome! 2
  3. 3. Company LOGO About Me • Extensive Social Network Experience • Certified Software Specialist • BA in Human Relations • Master’s Educational Technology (candidate) • Adult Education Certificate • Information Technology (IT) Customer Care • Blogger (WordPress) 3
  4. 4. Company LOGO Objective Is to introduce you to the basics of Social Media Management 4
  5. 5. Company LOGO Housekeeping! 5
  6. 6. Company LOGO Contact Preferences How would you like to be contacted about workshop resources and follow ups? Email Blog Facebook LinkedIn Send me an email with your preference(s): 6
  7. 7. Company LOGO Social Media & Learning Three basic learning styles:    Visual Auditory kinesthetic Online Learning Self-Directed Learning Collaborative Learning Lifelong Learning 7
  8. 8. Company LOGO Social Media for Personal Use Journaling Diary Research Library Scrapbook Photo album 8
  9. 9. Company LOGO Social Media Management Four Step Process Analyze & Refine Build Network Creating an effective Social Media Profile/Pages Attract, Follow and Engage Followers and connections Post frequent consistent and relevant Status Updates Amplify Presence Review post and Followers Analytics 9
  10. 10. Company LOGO Social Media Management 10
  11. 11. Company LOGO Social Media Management Key Focus Social Listening Social Engagement • • • • • • • • • Publish across multiple social media channels Offers free stuff Gifts Give-a-ways Games Remain up-to-date on new online trends Update content regularly Create polls Ask questions • • • • Pay attention to content receiving the most interactions Monitor and Engage Manage endorsements and recommendations Report: • Clicks • Comments • Retweets • Replies • Get feedback on current issues and hot topics Commit to connecting and engaging with your industry, customers, followers and connections 11
  12. 12. Company LOGO Social Engagement Process • Post relevant community & industry information about issues and topics • Highlight cultural, non-profit, sporting and other special events and festivals • Connect and follow people who are making a difference in the community and industry • Monitor and manage online reputation on social network channels 12
  13. 13. Company LOGO Social Engagement Strategy Social Channels          Blogs Facebook Google+ LinkedIn Pinterest Twitter YouTube Instagram Foursquare Social Interaction Social Engagement    Post relevant information Like and follow colleagues Like and follow local businesses, educational and religious institutions in the community     Spark discussion Respond to both good and bad comments quickly Ask questions Share relevant contents 13
  14. 14. Company Social Engagement LOGO Businesses & Professionals CommunityIndustry Social Networks Customers 14
  15. 15. Company LOGO Social Media Management Tool Measurements & Reports Social community engagement Increase in page views visits, followers, unique visitors Social Media Analytic Tools Increase in traffic 15
  16. 16. Company LOGO Examples Social Media Analytics Social Media Management Tool 16
  17. 17. Company LOGO Social Media Management Involves:  Increasing your social media presence By:  Encouraging social sharing of relevant and appropriate content By:  Crosspromoting on other social media networks 17
  18. 18. Company LOGO Questions ? 18
  19. 19. Company Review LOGO • • • • • • • • • • • • • • • Create a Facebook Event Create a Social Media Group Endorsing a connection Social Engagement Social Listening Recommendation versus Endorsement Etiquette Pinterest Dashboard Twitter Dashboard Google+ Dashboard Facebook Dashboard LinkedIn Dashboard Strength of your profile Create a list twitter Facebook Hide 19
  20. 20. Company LOGO Private Lessons? 20
  21. 21. Company LOGO Thank You! 21

×