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Crowdfunding presentation 01.26.2012 ver.

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  • 1. 01.26.2012
  • 2. PROFILE Junko YAMAMOTO SFC*( ) 10**WEB WEB** IT WEB* IT
  • 3. ……
  • 4. 1.2.3.
  • 5. 1.2.
  • 6. 1.2. 13. 24.
  • 7. CF VC CF orK.J.P.M. Voorbraak. (2011). Crowdfunding for financing new ventures: consequences of the financialmodel on operational decisions.
  • 8. K.J.P.M. Voorbraak. (2011). Crowdfunding for financing new ventures: consequences of the financialmodel on operational decisions.
  • 9. =
  • 10. 1997Marillion(UK )6 ” ”
  • 11. 976 04 5 04~09 90
  • 12. 2008
  • 13. Kickstarter 13,000 44% 1 8400 Kickstarter 101 2009 4 2011 10
  • 14. Kickstarter 1 2 (2011 4 ) (2011 10 ) 5,300 1 1.9 2 2 (2011 4 ) (2011 10 ) 59 101 1.7 2 7.5
  • 15. Kickstarter IndieGoGo 04. 2009 01.2008 13,500- 45,000- 43% 1 100 N/A 3 2 NPO 5%(+amazon) 4%Sarah E. Needleman. (11.01.2011). “When ‘Friending’ Becomes a Source of Start-Up Funds”. THEWALL STREET JOURNAL online.
  • 16. 2011.04
  • 17. 2011.06
  • 18. 2011.07
  • 19. **** or
  • 20. 2011 IndieGoGo’s best cause campaign(community )
  • 21. 1.2.
  • 22. 01
  • 23. … …
  • 24. 10017 (16%)
  • 25. 134Neil Graham (UK
  • 26. Yeah!134 !!!
  • 27. CF VC CF orK.J.P.M. Voorbraak. (2011). Crowdfunding for financing new ventures: consequences of the financialmodel on operational decisions.
  • 28. = 631
  • 29. IndieGoGo
  • 30. = 771
  • 31. LuminAID : $51,854- 631 ( $10,000- 519%) : $4,260- 771 ( $5,000- 85%)
  • 32. LuminAID ( )*10 1*25 1 1*50 T*100 3 T 10*500 3 T 50
  • 33. LuminAID : $51,854- 631 ( $10,000- 519%) : $4,260- 771 ( $5,000- 85%)
  • 34. LuminAID
  • 35. CD
  • 36. ( )*10*25 CD*100 CD*150 VIP CD*350 VIP CD
  • 37.
  • 38. ( )*1*20*100*750
  • 39. 63% 84%100%~150% 96.6% 1150% 98% 2150% Kickstarter 2011 7 Fine Art Recommended
  • 40. … …
  • 41. 1.2.
  • 42. 02
  • 43. ** 1* all or nothing** 87
  • 44. 87
  • 45. all or nothing(Kickstarter )
  • 46.
  • 47. ( )
  • 48. ** PR**
  • 49. “Epic Win”
  • 50. 8 96% 77% 92% 62% 8 100% 46% 77% 54%J. Sanfilippo. (2011). Final Project: Crowd Funding and Cultural Production.
  • 51. J. Sanfilippo. (2011). Final Project: Crowd Funding and Cultural Production.
  • 52. ORION: Prelude Wanderpets371 40$17,686 ($10,000 ) $1,416 ($12,500 ) KickstarterS. Ncdcski. (2011). Crowdfunding on Kickstarter.com –Exploring the relationship between consumersand producers.
  • 53. ORION: Prelude WanderpetsS. Ncdcski. (2011). Crowdfunding on Kickstarter.com –Exploring the relationship between consumersand producers.
  • 54. ORION: Prelude Wanderpets 24 2 273 5S. Ncdcski. (2011). Crowdfunding on Kickstarter.com –Exploring the relationship between consumersand producers.
  • 55. ORION: Prelude Wanderpets twitter FB Youtube Steam twitter 20S. Ncdcski. (2011). Crowdfunding on Kickstarter.com –Exploring the relationship between consumersand producers.
  • 56. ORION: Prelude Wanderpets KickstarterS. Ncdcski. (2011). Crowdfunding on Kickstarter.com –Exploring the relationship between consumersand producers.
  • 57. ORION: Prelude WanderpetsS. Ncdcski. (2011). Crowdfunding on Kickstarter.com –Exploring the relationship between consumersand producers.
  • 58. ORION: Prelude Wanderpets371 40$17,686 ($10,000 ) $1,416 ($12,500 )S. Ncdcski. (2011). Crowdfunding on Kickstarter.com –Exploring the relationship between consumersand producers.
  • 59. 1.2.
  • 60. … …
  • 61. TW FB
  • 62. THANKYOU!!!
  • 63. THANKYOU!!!

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