Crowdfunding presentation 01.26.2012 ver.

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Crowdfunding presentation 01.26.2012 ver.

  1. 1. 01.26.2012
  2. 2. PROFILE Junko YAMAMOTO SFC*( ) 10**WEB WEB** IT WEB* IT
  3. 3. ……
  4. 4. 1.2.3.
  5. 5. 1.2.
  6. 6. 1.2. 13. 24.
  7. 7. CF VC CF orK.J.P.M. Voorbraak. (2011). Crowdfunding for financing new ventures: consequences of the financialmodel on operational decisions.
  8. 8. K.J.P.M. Voorbraak. (2011). Crowdfunding for financing new ventures: consequences of the financialmodel on operational decisions.
  9. 9. =
  10. 10. 1997Marillion(UK )6 ” ”
  11. 11. 976 04 5 04~09 90
  12. 12. 2008
  13. 13. Kickstarter 13,000 44% 1 8400 Kickstarter 101 2009 4 2011 10
  14. 14. Kickstarter 1 2 (2011 4 ) (2011 10 ) 5,300 1 1.9 2 2 (2011 4 ) (2011 10 ) 59 101 1.7 2 7.5
  15. 15. Kickstarter IndieGoGo 04. 2009 01.2008 13,500- 45,000- 43% 1 100 N/A 3 2 NPO 5%(+amazon) 4%Sarah E. Needleman. (11.01.2011). “When ‘Friending’ Becomes a Source of Start-Up Funds”. THEWALL STREET JOURNAL online.
  16. 16. 2011.04
  17. 17. 2011.06
  18. 18. 2011.07
  19. 19. **** or
  20. 20. 2011 IndieGoGo’s best cause campaign(community )
  21. 21. 1.2.
  22. 22. 01
  23. 23. … …
  24. 24. 10017 (16%)
  25. 25. 134Neil Graham (UK
  26. 26. Yeah!134 !!!
  27. 27. CF VC CF orK.J.P.M. Voorbraak. (2011). Crowdfunding for financing new ventures: consequences of the financialmodel on operational decisions.
  28. 28. = 631
  29. 29. IndieGoGo
  30. 30. = 771
  31. 31. LuminAID : $51,854- 631 ( $10,000- 519%) : $4,260- 771 ( $5,000- 85%)
  32. 32. LuminAID ( )*10 1*25 1 1*50 T*100 3 T 10*500 3 T 50
  33. 33. LuminAID : $51,854- 631 ( $10,000- 519%) : $4,260- 771 ( $5,000- 85%)
  34. 34. LuminAID
  35. 35. CD
  36. 36. ( )*10*25 CD*100 CD*150 VIP CD*350 VIP CD
  37. 37.
  38. 38. ( )*1*20*100*750
  39. 39. 63% 84%100%~150% 96.6% 1150% 98% 2150% Kickstarter 2011 7 Fine Art Recommended
  40. 40. … …
  41. 41. 1.2.
  42. 42. 02
  43. 43. ** 1* all or nothing** 87
  44. 44. 87
  45. 45. all or nothing(Kickstarter )
  46. 46.
  47. 47. ( )
  48. 48. ** PR**
  49. 49. “Epic Win”
  50. 50. 8 96% 77% 92% 62% 8 100% 46% 77% 54%J. Sanfilippo. (2011). Final Project: Crowd Funding and Cultural Production.
  51. 51. J. Sanfilippo. (2011). Final Project: Crowd Funding and Cultural Production.
  52. 52. ORION: Prelude Wanderpets371 40$17,686 ($10,000 ) $1,416 ($12,500 ) KickstarterS. Ncdcski. (2011). Crowdfunding on Kickstarter.com –Exploring the relationship between consumersand producers.
  53. 53. ORION: Prelude WanderpetsS. Ncdcski. (2011). Crowdfunding on Kickstarter.com –Exploring the relationship between consumersand producers.
  54. 54. ORION: Prelude Wanderpets 24 2 273 5S. Ncdcski. (2011). Crowdfunding on Kickstarter.com –Exploring the relationship between consumersand producers.
  55. 55. ORION: Prelude Wanderpets twitter FB Youtube Steam twitter 20S. Ncdcski. (2011). Crowdfunding on Kickstarter.com –Exploring the relationship between consumersand producers.
  56. 56. ORION: Prelude Wanderpets KickstarterS. Ncdcski. (2011). Crowdfunding on Kickstarter.com –Exploring the relationship between consumersand producers.
  57. 57. ORION: Prelude WanderpetsS. Ncdcski. (2011). Crowdfunding on Kickstarter.com –Exploring the relationship between consumersand producers.
  58. 58. ORION: Prelude Wanderpets371 40$17,686 ($10,000 ) $1,416 ($12,500 )S. Ncdcski. (2011). Crowdfunding on Kickstarter.com –Exploring the relationship between consumersand producers.
  59. 59. 1.2.
  60. 60. … …
  61. 61. TW FB
  62. 62. THANKYOU!!!
  63. 63. THANKYOU!!!

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