Your SlideShare is downloading. ×
Top Ten Imperatives for Service Providers
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Top Ten Imperatives for Service Providers


Published on

Juniper Networks' EVP, Manoj Leelanivas' presentation from 4G World.

Juniper Networks' EVP, Manoj Leelanivas' presentation from 4G World.

Published in: Technology, Business

  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. TOP TEN IMPERATIVES FOR SERVICE PROVIDERS Manoj Leelanivas Executive Vice President, Juniper Networks1 Copyright © 2011 Juniper Networks, Inc.
  • 2. OUTLINE 1 Market Trends Forcing Mobility Rethink 2 Ten Architectural Imperatives 3 Key Takeaways 4 Customer Testimonials Q&A2 Copyright © 2011 Juniper Networks, Inc.
  • 3. CONVERGENCE OF MOBILITY, VIDEO AND CLOUDCREATING MARKET DISRUPTION Mobility Cloud Computing Smartphone 181% Tablet Growth 76% Annual Growth 62% Cloud Server Revenue Increase Gartner predicted that tablet sales According to Synergy 110M Smart According to IDC’s cloud computing will grow 181% in 2011 to 54.8M, phones shipped in Q2-2011. survey, server revenue in the private many of which are built to take cloud category will grow from $7.3 advantage of mobile 3G and billion in 2009 to $11.8 billion in 2014, 4G networks. or about 62 percent.3 Copyright © 2011 Juniper Networks, Inc.
  • 4. GIGABYTE LIFESTYLE: REAL-TIME & INTERACTIVE … > 50% penetration of SmartPhones, Mobile compute devices >50% of all mobile traffic is video >50% of cell sites support 200+Mpbs >50% revenue comes from non-traditional services >50% subscribers use location based services and 3+ devices >50% of the services are delivered via the cloud…4 Copyright © 2011 Juniper Networks, Inc.
  • 5. BOUNDARYLESS ENTERPRISESECURE MOBILITY DETERMINES COMPETITIVE ADVANTAGE Employees Devices Security Data Empowered Mobile Employee Cloud Ubiquitous Content Internet Information Services Through Secure Cloud ERP Connecting Machine-2-machine Everything, Not just Everyone, to the Corporate Network5 Copyright © 2011 Juniper Networks, Inc.
  • 6. MASSIVE DATA GROWTH STRETCHING NETWORKSAND STRAINING BUDGETS It is more dynamic and unpredictable 1 Traffic is growing 2 than everPB/Month180,000 Mobility +27%100,000 17x 2008-2020 Growth CAGR IP Apps 2008-2020 20,000 Cloud1999 2002 2005 2008 2011 2014 2017 2021Source: Juniper, Cisco, MINTS The combination challenges service Because today’s fragmented network 3 provider economics 4 architecture doesn‘t scale App Servers Web App Servers Svcs Application Web Svcs Manager(s) IP Network Mobile Network 2G 4G Gateway 3G6 Copyright © 2011 Juniper Networks, Inc.
  • 7. TOP TEN ARCHITECTURAL IMPERATIVES7 Copyright © 2011 Juniper Networks, Inc.
  • 8. 1MONETIZATION IS AN ARCHITECTURAL IMPERATIVE Two-Sided Service Control Business Models Tiered Subscriptions Targeted Advertising $ Guaranteed Delivery Guaranteed Service with Location Based Services Revenue Share with Content Turbo Performance Providers The New Mobile Network Long-Tail Applications Internet of Things Online RPG Secure Mobile Banking Words with Friends Smart-Grid, M2M Virtual Reality Dog Collar Glow Cap (medicine)8 Copyright © 2011 Juniper Networks, Inc.
  • 9. EMBRACE THE LONG TAIL:INFINITE APPS, INFINITE POSSIBILITIESAt 50% penetration, aggregate $1 a month maps to… Annual Revenue for 50M Subs Annual Revenue for 10M Subs MOBILESECURITY SUITE TURBO BIZ PERFORMANCE TARGETED AD DOG COLLAR, GLOW CAP SECURE GUARANTEED SMARTGRID APPS MOBILE MULTIMEDIA BANKING DELIVERY9 $3 $2 $2 $3 Copyright © 2011 Juniper Networks, Inc. $1 $1 $1
  • 10. 2 THINK SUBSCRIPTIONS, NOT JUST SUBSCRIBERS Fleet Management Transportation & & Logistics Shipping Companies Automotive Auto Care / Telematics AftermarketSmart Grid The New Network Utility &Automation Power Remote Security Healthcare Health ProvidersMonitoring Activation Rates Scalability IPv6 Gateways, Proxy Services Surveillance Security Services Interoperability 10 Copyright © 2011 Juniper Networks, Inc.
  • 11. 3DELIVER DYNAMIC END-USER EXPERIENCES HD Internet Multi-screen Video hosting Connected car Viral TV Cloud STB TeleMedicine Family media Broadcast DIY director 4D TV gaming Crowdcast11 Copyright © 2011 Juniper Networks, Inc.
  • 12. CONTEXT-AWARE SERVICES…BANKABLE OPERATOR ASSETS Customer/Machine Intelligence Network Intelligence Service Personalization Real-Time Data Policy: Billing Bandwidth Performance Device Location Type App Content Latency Roaming Session Info, Security Roaming Cloud Time of Day QoS Services Service Delivering an Integrated User Experience12 Copyright © 2011 Juniper Networks, Inc.
  • 13. 4 CENTRALIZE AND DISTRIBUTE. THE POWER OF ANDCustomers, Partners Data Centers (billions) (hundreds) Distribution to manage traffic explosion Consolidation to reduce infrastructure costs and opex 13 Copyright © 2011 Juniper Networks, Inc.
  • 14. BUILD YOUR BUSINESS ON MOBILE CLOUD 5FOUNDATION From To On-Premise Software Apps Performance Flexible, virtualized model Flexible, virtualized model Services Rigid, legacy model of I.T. Dedicated Virtualized Servers Scalability Workloads Dedicated Shared Storage Manageability Storage Layers of Complexity Economics QFabric Network14 Copyright © 2011 Juniper Networks, Inc.
  • 15. DESIGN MOBILE BACKHAUL BEYOND TRANSPORT 6SMALL CELLS, “HETNETS” RESHAPING MPLS ARCHITECTURE 8 1 Small Cell RAN 7 Macro Cell Site RAN 2 6 Optical 5 4 3 Site SLA Security Monitoring Assurance15 Source: Dell ‘Oro & Infonetics Copyright © 2011 Juniper Networks, Inc.
  • 16. 7CELEBRATE WI-FI IN OVERALL CAPACITY PLANNING Must Support a Wide Variety of Wi-Fi Access Mechanisms MUTUAL ACCESS NETWORK Home/Residence AUTHENTICATION Owned Hotspots SP Owned Hotspots ACCESS CONTROL & Partner Hotspots CONFIDENTIALITY (supporting a variety of • Over-the-Air authentication mechanisms) • To the Home Network Partner SP Owned Hotspots POLICY BASED Secure/Private User Plane • Access Network Selection Air interface • Application Routing Backhaul Seamless User Experience APPLICATION / SERVICE CONTINUITY & Network Selection & Access INTER-RELATIONSHIP Access to Applications Service Continuity16 Copyright © 2011 Juniper Networks, Inc.
  • 17. INNOVATE THROUGH FEDERATED SERVICES 8AND OPEN APIs Differentiation Rapid Customer Experience and Emphasis Innovation Relationships Economics Enable Experience On Demand Federate Leverage the Monetize Adopt a platform for Experiences Edge Experiences innovation to Support inter- and Deliver scalability and Drive revenue where accelerate intra-footprint differentiation there is cost future services for relationships consumers and enterprises17 Copyright © 2011 Juniper Networks, Inc.
  • 18. 9DEVELOP VISION FOR POLICY-BASED OPTIMIZATION Analytics PCRF Analyze/Extend 3GPP Recommend SON from Networkthe RAN into state data Policy-based the Network response Core SGW / PGW / Optimization Mobile Network Internet RAN Policy EnforcementClass/Subscriber profile-specific optimization of user and signaling planes.Integrate network, subscriber, class and application policies.Response: Load/state-aware parameter adjustments, traffic shaping/routing, …Additional standards/forum work ongoing (3GPP, ATIS, etc.).18 Copyright © 2011 Juniper Networks, Inc.
  • 19. IMPLEMENT SECURITY WITHOUT BOUNDARIES! 10NO DEFINED PERIMETER Incremental Revenue from Enterprise Customers ANTIVIRUS … and avoids costs associated with malware attacks PERSONAL FIREWALL ANTI-SPAM LOSS/THEFT PROTECTION DEVICE MON and CONTROL19 Copyright © 2011 Juniper Networks, Inc.
  • 20. CONCLUSIONS20 Copyright © 2011 Juniper Networks, Inc.
  • 21. TOP TEN ARCHITECTURAL IMPERATIVES 1 Monetization is an Architectural Imperative 2 Think subscriptions not just subscribers. Internet of Things 3 Deliver dynamic end-user experiences 4 Centralize and distribute. The power of ‘AND’ 5 Build your business on Mobile Cloud Foundation 6 Design mobile backhaul beyond transport by extending MPLS 7 Celebrate Wi-Fi in overall capacity planning 8 Innovate through federated services and Open APIs 9 Develop vision for policy-based automation10 Implement security without boundaries21 Copyright © 2011 Juniper Networks, Inc.
  • 22. KEY TAKEAWAYS Mobile networks are at massive inflection points; traditional networks are inadequate Business dynamics must be architected, can’t be just bolted on Celebrate innovation from all corners of the world Deliver compelling user experience to establish win/win relationships with over-the-top providers Shift orchestration towards cloud and “Internet” type profitable services Internalize and apply the ten key architectural principles to drive next generation mobile networks22 Copyright © 2011 Juniper Networks, Inc.
  • 23. Thank You Q&A23 Copyright © 2011 Juniper Networks, Inc.