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The Global Mobile Security Gap

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A global consumer survey on mobile security by Juniper Networks with KRC Research and Synovate. The survey was conducted online in October 2010, with more than 6,000 self-identified smartphone and …

A global consumer survey on mobile security by Juniper Networks with KRC Research and Synovate. The survey was conducted online in October 2010, with more than 6,000 self-identified smartphone and tablet users from a pool of 16,000 consumers across 16 countries, including the United States, Canada, Brazil, UK, France, Germany, Italy, Netherlands, Belgium, Russia, China, India, Australia, Hong Kong, Singapore and Japan.

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  • 1. GLOBAL MOBILE SECURITY GAP: A JUNIPER NETWORKS STUDY A Global Survey of Smartphone and Tablet User Habits, Conducted October 2010 by KRC Research and Synovate October 26, 2010
  • 2. GLOBAL MOBILE SECURITY GAP: QUESTION #1 1. Do you own a mobile “smartphone,” such as an iPhone, Blackberry, or Android device, or a tablet computer, such as an iPad? Both a smartphone and a tablet computer Smartphone only Tablet computer only 10% 5% 11% 5% 29% 49% 58% 5% 5% 10% 10% 2% 27% 3% 3% 2% 24% 27% 3% 20% 31% 32% 5% 2% 43% 24% 16% 25% 24% 18% 26% 23% 4% 34% 27% 15% 15% 13% 8% 19% 3% 5% 5% 7% 9% 7% 7% 5% Global Germany Neth/Belg Italy India Canada Australia Japan China France Singapore US Brazil UK Russia Hong Kong 2 Copyright © 2009 Juniper Networks, Inc. www.juniper.net
  • 3. GLOBAL MOBILE SECURITY GAP: QUESTION #2 2. Do you use this mobile device for personal or business purposes, or both? Personal use Business use Both 24% 30% 31% 37% 39% 35% 27% 44% 39% 49% 39% 3% 61% 2% 56% 57% 4% 4% 65% 2% 2% 3% 75% 2% 4% 12% 4% 5% 1% 72% 11% 67% 66% 70% 61% 8% 62% 52% 59% 47% 49% 2% 59% 39% 42% 29% 28% 23% Global Germany Neth/Belg Italy India Canada Australia Japan China France Singapore US Brazil UK Russia Hong Kong 3 Copyright © 2009 Juniper Networks, Inc. www.juniper.net
  • 4. GLOBAL MOBILE SECURITY GAP: QUESTION #3 3. How often would you say you use your personal smartphone or tablet computer to access your employer’s emails, files, and/or network without your employer’s knowledge or permission? WW US CN BR FR GR IT UK B/N RU AU JP CH IN HK SP Every day 58% 34% 57% 73% 68% 63% 69% 60% 61% 63% 48% 57% 43% 70% 47% 53% At least once 10% 7% 9% 11% 9% 11% 12% 9% 12% 17% 11% 17% 16% 6% 8% 7% a week Once every 3% 4% 3% 2% 2% 5% 2% 4% 5% 2% 2% 2% 3% 2% 5% 1% few weeks Only when 6% 6% 6% 5% 3% 6% 5% 9% 10% 6% 15% 19% 9% 20% 15% 9% necessary Never 14% 36% 21% 3% 10% 14% 7% 15% 6% 5% 25% 6% 16% 9% 15% 18% Not 5% 12% 2% 3% 5% 5% 3% 8% 5% 2% 6% 4% 3% 3% 6% 6% applicable 4 Copyright © 2009 Juniper Networks, Inc. www.juniper.net
  • 5. GLOBAL MOBILE SECURITY GAP: QUESTION #4 4. How much of a priority would you say “level of security” is to you personally when considering the purchase or use of a mobile smartphone or tablet computer? Top priority High priority Medium priority Low priority 3% 6% 4% 4% 2% 4% 3% 5% 7% 1% 5% 2% 2% 1% 3% 1% 8% 14% 10% 12% 15% 11% 15% 12% 15% 20% 18% 15% 21% 17% 21% 27% 30% 34% 42% 44% 39% 40% 44% 39% 40% 39% 40% 36% 42% 43% 45% 42% 58% 56% 41% 38% 40% 42% 42% 46% 40% 44% 42% 35% 46% 36% 29% 28% Global Germany Neth/Belg Italy India Canada Australia Japan China France Singapore US Brazil UK Russia Hong Kong 5 Copyright © 2009 Juniper Networks, Inc. www.juniper.net
  • 6. GLOBAL MOBILE SECURITY GAP: QUESTION #5 5. Have you ever taken any of the following actions on any sort of handheld mobile device, such as a mobile smartphone or tablet computer? WW US CN BR FR GR IT UK B/N RU AU JP CH IN HK SP Created, entered, or modified passwords 43% 45% 45% 54% 49% 53% 40% 34% 68% 45% 60% 71% 53% 59% 59% 51% for personal purposes Accessed your personal banking 36% 40% 43% 53% 29% 43% 36% 52% 42% 43% 66% 47% 37% 51% 43% 29% or credit card statement Accessed 19% 26% 39% 33% 16% 29% 25% 43% 28% 32% 39% 43% 27% 34% 30% 19% utility bills Created , entered, or modified passwords 13% 15% 34% 23% 22% 34% 19% 21% 51% 17% 25% 59% 37% 27% 23% 28% for business purposes Shared personal financial information, such as credit card 11% 10% 16% 19% 14% 20% 14% 12% 46% 14% 22% 41% 20% 27% 22% 20% account numbers, with someone else over e-mail or text messaging 6 Copyright © 2009 Juniper Networks, Inc. www.juniper.net
  • 7. GLOBAL MOBILE SECURITY GAP: QUESTION #5 5. Have you ever taken any of the following actions on any sort of handheld mobile device, such as a mobile smartphone or tablet computer? WW US CN BR FR GR IT UK B/N RU AU JP CH IN HK SP Accessed an employer’s proprietary 7% 10% 22% 17% 14% 17% 16% 41% 8% 14% 34% 21% 17% 18% 18% 11% information, such as business plans or contact lists Accessed personal or family medical 17% 7% 9% 22% 19% 9% 16% 13% 11% 30% 14% 15% 33% 28% 8% 15% records Shared your Social Security number with someone else over 16% 7% 6% 13% 17% 9% 12% 11% 6% 33% 7% 17% 38% 19% 27% 18% e-mail or text messaging None of these 24% 39% 35% 20% 21% 34% 20% 32% 36% 12% 33% 20% 6% 14% 16% 18% 7 Copyright © 2009 Juniper Networks, Inc. www.juniper.net
  • 8. GLOBAL MOBILE SECURITY GAP: QUESTION #6 6. As far as you know, is your smartphone or tablet computer password- protected? Only my smartphone is password protected Only my tablet is password protected Both are password protected Neither are password protected 14% 14% 10% 10% 12% 13% 13% 18% 8% 22% 20% 14% 18% 16% 14% 14% 25% 18% 21% 21% 12% 35% 8% 19% 34% 16% 28% 29% 7% 16% 20% 24% 22% 10% 10% 11% 12% 9% 13% 8% 9% 6% 21% 15% 9% 16% 19% 14% 61% 45% 45% 51% 48% 45% 48% 43% 42% 45% 37% 41% 30% 32% 40% 33% Neth/Belg Italy Germany India Singapore China Global US Brazil UK Canada Japan France Australia Russia Hong Kong 8 Copyright © 2009 Juniper Networks, Inc. www.juniper.net
  • 9. GLOBAL MOBILE SECURITY GAP: QUESTION #7 7. Which of the following best describes your personal approach to managing the security settings on your mobile smartphone or tablet computer WW US CN BR FR GR IT UK B/N RU AU JP CH IN HK SP I change the security settings on my 24% 15% 20% 34% 23% 24% 34% 23% 29% 22% 25% 18% 23% 33% 16% 14% device(s) frequently I change the security settings on my device(s) 35% 36% 27% 31% 25% 36% 34% 32% 30% 41% 27% 46% 45% 39% 39% 44% when a need arises I rarely change the security settings, but my settings are different 21% 23% 22% 17% 30% 22% 15% 23% 18% 22% 22% 20% 21% 14% 24% 26% from when I obtained my device(s) I use the manufacturer’s default security settings and have never changed 10% 10% 12% 8% 10% 9% 7% 7% 11% 11% 13% 12% 6% 6% 11% 10% those settings since obtaining my device(s) I rely on my corporate IT department to 1% 2% - 1% 1% 1% 2% 1% 3% 1% 1% - 1% 2% 1% 1% maintain the security settings on my device I am not at all familiar with the security settings 9% 16% 19% 9% 12% 7% 8% 14% 9% 3% 13% 3% 4% 7% 9% 5% on my mobile device(s) 9 Copyright © 2009 Juniper Networks, Inc. www.juniper.net
  • 10. GLOBAL MOBILE SECURITY GAP: QUESTION #8 8. How concerned are you about the possibility of losing your smartphone or tablet computer and NOT being able to recover the data and information stored on your device(s)? Top Two Box: Extremely + Very Concerned 84% 79% 75% 68% 58% 57% 56% 54% 59% 61% 43% 47% 46% 48% 52% 41% Singapore Italy Canada Germany Neth/Belg Global US Brazil UK Japan India China France Australia Russia Hong Kong 10 Copyright © 2009 Juniper Networks, Inc. www.juniper.net
  • 11. GLOBAL MOBILE SECURITY GAP: QUESTION #8 9. How important would you say it is to you personally to have “parental controls” on your smartphone or tablet computer to help protect your children? Top Two Box: Extremely + Very Important 72% 77% 60% 64% 53% 55% 51% 43% 53% 55% 43% 46% 45% 40% 43% 47% Singapore Italy Canada Germany Neth/Belg Global US Brazil UK Japan India China France Australia Russia Hong Kong 11 Copyright © 2009 Juniper Networks, Inc. www.juniper.net
  • 12. GLOBAL MOBILE SECURITY GAP: QUESTION #10 10. How concerned would you say you are about the possibility of identity theft resulting from the use of your smartphone or tablet computer? Top Two Box: Extremely + Very Concerned 82% 82% 87% 79% 64% 66% 46% 55% 54% 59% 57% 60% 49% 54% 62% 62% Singapore Italy Canada Germany Neth/Belg Global US Brazil UK Japan India China France Australia Russia Hong Kong 12 Copyright © 2009 Juniper Networks, Inc. www.juniper.net
  • 13. GLOBAL MOBILE SECURITY GAP: METHODOLOGY Study conducted via global omnibus surveys by phone and online during October 2010 with more than 6,000 smartphone and tablet users from a pool of 16,000 consumers. Surveyed respondents in 16 countries, including United States, Canada, Brazil, UK, France, Germany, Italy, Netherlands, Belgium, Russia, China, India, Australia, Hong Kong, Singapore and Japan. Study conducted by opinion polling firms KRC Research and Synovate on behalf of Juniper Networks. Synovate’s Global Omnibus unites the world’s best omnibus providers in 55 countries, 44 of which use randomized, computer-assisted telephone interviewing in order to ensure a consistent methodology and efficient sample management. In countries where cultural norms and/or socioeconomic conditions require a face to face approach, door-to-door interviewing is employed using the random-route method. In Canada and the U.S. where online penetration is very high, an online omnibus approach is used with nationally representative samples. The interviews themselves consist of non-competing client-specific questions and a shared set of standard demographics. Global Omnibus survey results are tabulated by one standard global demographic banner and one country-specific demographic banner. The standard banner includes gender, age, marital status, child in household, and employment status. Other available demographic data will vary by country, but most include region, education, and a social class indicator such as income, social grade, or socio- economic status (SES). Tabulations are provided in weighted format. Weights are derived individually for each country based upon appropriate demographic variables and information provided by its statistical bureau. 13 Copyright © 2009 Juniper Networks, Inc. www.juniper.net