DMA 2012 Conference: Social Intelligence Panel October 2012
2bstory(company profile)eng
1.
2. 2BSTORY is a growing enterprise with your brand power. Our major service
area is viral marketing based on online marketing tools such as SNS and
blog. We will play a crucial role in forming positive public opinion about your
brand.
3. Yahoo to withdraw from Korea
Yahoo Korea said Friday that it will shut down its business in Korea and halt its local Internet portal service in December. It will be the
company’s first Asian shutdown.
The decision came because the Korean unit of the U.S.-headquartered company has been struggling to stay afloat due to heated
competition from local rivals NHN and Daum.
In a statement, Yahoo said the company has faced several challenges in the past couple of years and decided to pull out of the Korean
business to put more resources on the global business and become more powerful and successful.
“Yahoo is seriously tasked with bringing a drastic change to a much smaller and profitable company amid faster-moving rivals such as
Google and Facebook. Yahoo will focus on other Asian markets but not in South Korea,’’ said Park Hae-dong, the head of public
relations office at Yahoo Korea, by telephone.
With the money saved from the closure of its Korean office, Yahoo decided to set up a joint venture with Yahoo Japan and Kakao Talk
Japan for mobile businesses in the neighboring country.
Park stressed the decision was made by its headquarters based in Sunnyvale, California, the United States and added that some
hundreds of its officials in Korea will follow the company-led new job searching programs with proper compensation.
Yahoo started its Korean business in 1997.
“I can say the shutdown decision was a part of Yahoo’s global restructuring efforts. Yahoo is facing several challenges in the past
couple of years,’’ said Park.
Industry officials said the decision was no surprise because Yahoo failed to create revenue, here, due to competition from local portal
giant NHN, the operator of Naver, and Daum.
Until the early 2000s, Yahoo Korea was the leader in the local portal market on the back of Yahoo’s then stronger global brand. But as of
the end of September this year, Yahoo’s share in Korea was less than 5 percent.
“That’s why Yahoo Korea has been closing its money-losing services such as map- and web cartoon-related ones. There were no
business updates over the past few months,’’ said a Yahoo official, asking not to be identified.
The departure of Yahoo Korea comes a year after another local portal Paran exited from the market due to falling profits. NHN’s Naver
controls 70 percent of the local portal market, followed by Daum and Nate.
SK Communications, which is the operator of the Nate portal, has recently announced a voluntary job retirement program as part of a
company-wide restructuring initiative.
“Local portal companies are in trouble. Without a faster transition toward next business models, even leading portal companies won’t
survive in the future,’’ said an official from Daum.
yckim@koreatimes.co.kr
4. • Yahoo withdraw their Korean business in 15 years.
• It costs 94,000,000 dollars for Yahoo to withdraw from Korea.
• The only country where Google can’t win the first place.
• In Korea, native internet enterprises have strong power.
• The highest high-speed internet penetration rate in the world.
• The highest WiBro penetration rate in the world.
• The highest smartphone penetration rate in the world.
• Many foreign companies fail marketing and installation in Korea.
• Plenty of SNS users live in Korea
5. • To do business in Korea, you need a partner which has good grasp of
Korean business conditions and situations of foreign companies.
• 2bstory’s CEO had worked for HP KOREA for 12 years, and vice-CEO
worked for 10 years in a Japanese company.
• The company having the best understanding of “Naver”, and SEO
usable can succeed in Korean on-line marketing.
• 2bstory understands distinctiveness of Korean SNS well.
• 2bstory takes part in Korean public procurement service’s bidding.
• We are the best partner you can trust .
6. Company 2Bstory co., Ltd Personnel Full-time 15, Part-time 3
People with research,
design, content
Homepage www.2bstory.com production skills
1-604 Ace Techno Tower, Mullae-dong 3-ga, Yeongdeungpo-go, Seoul, Korea
Address
T. 070-8676-7370 F. 02-3439-2533
Blog Marketing Customer Community
Planning Administration Viral Marketing Event Planning
/Agencies
Design
Major
Busin
ess
Viral Mobile App Making Corporate Image
Administration
6
7. Experience-sheaf
Brand Marketing Marketing
• Blog Marketing • Power Bloggers
• Viral Marketing • General Consumer
• Cafe Marketing • College students
• Video Marketing • Offline Events agency
• SNS Marketing
2B
Homepage
STORY
Mobile App
Making Making
• Homepage Making • Mobile Homepage
• Shoppingmall Making • Facebook APP
• Events page Making • Android
• IOS
7
8. Brand Blog
Facebook Operating
Making/Operating Meta Blog Marketing
agency
agency
Twitter Operating Corporate Online Crisis
UCC Making
agency Management
SEO
Multimedia Marketing
Me2day Marketing (Search Engine
(WebToon/PhotoToon)
Optimization)
Local Information
Opencast Marketing Cafe Marketing
Marketing
Mobile APP Making
Homepage Making ShoppingMall Making
Facebook APP Making
Radio Advertising
Newspaper/ Magazine LinkedIn Operating
Making (KOBACO
Advertising Making agency
Enrollment Supplier)
Site Domain Rising Relation
Intellectual Marketing Search/AutoComplete
Marketing
Marketing
ShoppingMall / Open Social Enterprises Small Business
Market Consulting Consulting Consulting
9. NHIC(National Health Fair Trade Commission
HAAN Domestic science Insurance Corporation)
WONJIN Beauty Medical
SIMMONS BED LG U +
Group
MIFAFF(Ministry for Food, KOSAD(Korea Sports
Agriculture, Foresty and Fisheries) Association for the Disabled)
CJ Conglomerates
WONANDWON Cheonggugyeonghui
SBS Academy
CO.,Ltd(박가부대) Oriental medicine clinic
HanmiParsons (Listing Baeoom Cyber School
TaeChang Paros
company) of Continuing Education
SANGSIN EDP (Listing INNOBIZ
SBS Drama
company) (Innovation Association)
SMBA(Small and
Dr.4U Plastic surgery Gwangju Jongro EDU Medium Business
Administration)
SEDA(Small Enterprise Jungchul English Topclass academy
Development Agency)
9
10.
11.
12.
13. • Official agency of Senior establishment at Small and Medium Business Administration public relations
• Official agency of One-person created enterprise business center Rehoboth corp.
public relations
• Promote event celebrating 50000th download for business village Small and medium
business administration
• Ministry of food, agriculture, forestry, and fisheries Rice museum “Rice diet official
reviewer”
• Starbucks Korea „2011 summer new menu reviewers‟
• CJ Food-vill „VIPS‟ new menu official reviewers
• Review Daishin securities‟ Meet the Mr. Balance 4th Nawa area coexistence balance
• Review Cheil industries‟ smartphone case, IZALL
• Recruit LG U + twitter for Korean “Waggle” official supporters
• Official book reviewer “We go to heaven to work” written by Kim Jong-hoon, chairman of Hanmi global
• Manage Kyoungbuk Sungju Sinsunan experience farm famtour reviewers
• Manage Kangwon DMZ famtour reviewers
• Prof Kam Dong-gyu, Europe travel expert „Europe culture visit experience youth‟ public relations
• „Social leadership‟ book reviewer
• Review Incheon Sinpo international Market Famtour
14.
15.
16. name address Mobile and app
Diptyque April http://www.facebook.com/diptyquekorea/app_248828705213294
Diptyque June http://www.facebook.com/diptyquekorea/app_423298431037605
Daegu metropolitan police agency http://www.facebook.com/daegupol/app_426851640659338
Cj http://www.facebook.com/Petitzel/app_193539200765293
National tax service http://www.facebook.com/ntsKorea/app_425841134095817
Defense Acquisition Program
Administration http://www.facebook.com/dapa.Korea/app_235247323247805
http://www.facebook.com/pages/JackDaniels-
Jackdaniel korea/278165345597211?sk=app_115540871903619
NKB card http://www.facebook.com/PowerKBcard/app_409272729094158
Human mind research http://www.facebook.com/cosmosapps/app_138060752996250 http://apps.facebook.com/psytesting
National Health insurance corporation http://www.facebook.com/nhicsns/app_309126295847840
National Health insurance corporation http://www.facebook.com/nhicsns/app_385144161543803
National Health insurance corporation http://www.facebook.com/nhicsns/app_149088461892202
Yes card http://www.facebook.com/kebcard/app_403936832981933
CJ http://www.facebook.com/condition.hgs/app_336734026396086
National Health insurance corporation http://www.facebook.com/nhicsns/app_191550514305386
National Health insurance corporation http://www.facebook.com/nhicsns/app_252865704824395
Woori card http://www.facebook.com/wooricard/app_397456650319088
Cosmos app http://www.facebook.com/cosmosapps/app_150422558427329 http://apps.facebook.com/todo_vacation
http://apps.facebook.com/solo_psytesti
Human mind research http://www.facebook.com/cosmosapps/app_247871558657757 ng
Keb http://www.facebook.com/koexbank.page/app_383105911746261 http://apps.facebook.com/kebcash
Smile talent bank http://www.facebook.com/woorichon/app_170357489755945
17. Analysis of Social Voice, the monitoring SW can be utilized to various area.
Social Voice can be used not only to collect information on companies, brand, products, people, and issue
but also to help various business activities
Monitoring
Reporting
* It is possible to collect fresh voices from customers with reasonable cost.
Monitor netizens‟ opinion on company and brand Measure effect of event /promotion
Manage crisis through early detection of negative issue Analyze response on newly released brand /product
Monitor comparative analysis with rivals Survey of enterprise, party, and people
Monitor existing product(service) satisfaction/improvement/complaint Analyze netizens‟ opinion on issue
Analyze response and opinion on new product(service)
18. Able to monitor data from news, twitter, blog, and facebook in real time
19. Inquire to contact with
1.Inquiry manager advertiser
Advertiser‟s Overhead operations
2.Proposal service choice
(design, open ad media
etc.)
Proceed with Work on each
3.Execution media
marketing
4.Report Weekly report Monthly report
