Platinum Point 17.4.12

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Platinum Point 17.4.12

  1. 1. “organize all the world’sinformation and make it universally accessible”
  2. 2. IMMEDIATE TARGETEDMEASURABLEACCESSIBLE
  3. 3. Your customers see your ad when theysearch Your ad reaches users at the moment they demonstrate interest
  4. 4. Keywords Be highly specific Plurals Misspellings
  5. 5. A Typical AdWords Ad • A T l (25 chaa erl ) d ite r ct imit • A T (3 chaa erl ) d ext 5 r ct imit • Displ yUR (3 chaa erl ) a L 5 r ct imit
  6. 6. Landing Page Must relate to the keyword used Must deliver what the ad promised Must have a strong call to action
  7. 7. Timing Be seen in 15 minutes Stop immediately Constantly improve performance Exploit events & industry news Weekdays only
  8. 8. Last year we spent £500,000 of our clients’ hard earned cash ….. …and turned it into £10,000,000 of new business for them
  9. 9. Do you know……•How many visitors came last month•How many pages did they view•Which pages did they look at•How long did they stay•Where are they located•Which keyword attracted them•Which site referred them•Are they new to your site
  10. 10. www.google.com/analytics
  11. 11. Free traffic/inbound linkshttp://www.the-free-directory.co.uk/http://www.freeindex.co.uk/http://www.wwwi.co.uk/http://www.uksmallbusinessdirectory.co.uk/http://www.internet-heaven.co.uk/stuff/add.phphttp://www.scoot.co.uk/advertise/free-listing.htmlhttp://www.yelldirect.com/internetadvertising/http://www.businessmagnet.co.uk/http://www.freeadvertising-business.co.uk/
  12. 12.  200 character description Images Multiple categories Videos Opening times Coupons Reviews

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