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  • 19. “ organize all the world’s information and make it universally accessible”
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  • 45. What does Google like….. Keyword rich, regularly updated content that delights the user & delivers what is searched for.
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  • 47. Google considers…..
    • Your domain name
    • The number of pages in your site
    • Keywords in page titles/descriptions
    • Inbound links from reputable sites 
    • Unique content on your site
    • Frequency of your content change
    • Strong internal links
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    • Do you know……
    • How many visitors came last month
    • How many pages did they view
    • Which pages did they look at
    • How long did they stay
    • Where are they located
    • Which keyword attracted them
    • Which site referred them
    • Are they new to your site
  • 50. www.google.com/analytics
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  • 53. Free traffic/inbound links http://www.the-free-directory.co.uk/ http://www.freeindex.co.uk/ http://www.wwwi.co.uk/ http://www.uksmallbusinessdirectory.co.uk/ http://www.internet-heaven.co.uk/stuff/add.php http://www.scoot.co.uk/advertise/free-listing.html http://www.yelldirect.com/internetadvertising/ http://www.businessmagnet.co.uk/ http://www.freeadvertising-business.co.uk /
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    • Would you like to appear on Page 1 of Google when people search for your product/service in your specific area?
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    • 200 character description
    • Images
    • Multiple categories
    • Videos
    • Opening times
    • Coupons
    • Reviews
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  • 60. But in 2011 what Google loves more than anything else………is……
  • 61. Social Media
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  • 63. Google also considers…..
    • Your domain name
    • The age of your site
    • The number of pages in your site
    • Keywords in your page title tags 
    • Inbound links from reputable sites  
    • Unique content on your site
    • Frequency of your content change
    • Site accessibility
    • Strong internal links
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    • Set up a profile
    • Tone of voice
    • Find followers/friends/disciples/advocates
    • Share information
    • Interact with others
    • Grow your audience
    • (REPEAT)
    • Not a broadcast medium
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  • 67. Your customers see your ad when they search Your ad reaches users at the moment they demonstrate interest
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  • 70. IMMEDIATE TARGETED MEASURABLE ACCESSIBLE
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  • 72. Keywords Be highly specific Plurals Misspellings
  • 73. A Typical AdWords Ad
    • Display URL (35 character limit)
    • Ad Text (35 character limit)
    • Ad Title (25 character limit)
  • 74. Landing Page
    • Must relate to the keyword used
    • Must deliver what the ad promised
    • Must have a strong call to action
  • 75. Timing
    • Be seen in 15 minutes
    • Stop immediately
    • Constantly improve performance
    • Exploit events & industry news
    • Weekdays only
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  • 79. Last year we spent £500,000 of our clients’ hard earned cash ….. … and turned it into £10,000,000 of new business for them
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    • Leave cynicism & fear at the door
    • Benchmarking is essential
    • Set a realistic budget
    • Use the keyword tool
    • Get on 10 directories
    • Get on Linked In
    • Get on Google Maps
    • Do something tomorrow
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