“ organize all the world’s information and make it universally accessible”
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Keywords Be specific Ask your Nan Plurals Misspellings
Ad Text <ul><li>Buy </li></ul><ul><li>Now/Today </li></ul><ul><li>Free </li></ul><ul><li>You </li></ul><ul><li>Make promis...
Landing Page <ul><li>Must relate to the keyword used </li></ul><ul><li>Must deliver what the ad promised </li></ul><ul><li...
 
Timing <ul><li>Be online in minutes </li></ul><ul><li>Stop immediately </li></ul><ul><li>Exploit events & industry news </...
 
<ul><li>Increase revenue by reinvesting profit </li></ul>How AdWords Can Pay for Itself £1,000 initial investment in AdWor...
 
IMMEDIATE TARGETED MEASURABLE But is it COST EFFECTIVE?
In 2009 we spent  £250,000  of our clients’ hard earned cash ….. … and turned it into  £5,000,000   of new business for them
 
 
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June Cory of My Mustard at University of Hertfordshire 28.4.10

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My '57 slides in 14 minutes' presentation from e-mktgEDGE event at the University of Hertfordshire.

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June Cory of My Mustard at University of Hertfordshire 28.4.10

  1. 18. “ organize all the world’s information and make it universally accessible”
  2. 46. Keywords Be specific Ask your Nan Plurals Misspellings
  3. 47. Ad Text <ul><li>Buy </li></ul><ul><li>Now/Today </li></ul><ul><li>Free </li></ul><ul><li>You </li></ul><ul><li>Make promises </li></ul><ul><li>Use emotion </li></ul><ul><li>! </li></ul><ul><li>Test & monitor </li></ul>
  4. 48. Landing Page <ul><li>Must relate to the keyword used </li></ul><ul><li>Must deliver what the ad promised </li></ul><ul><li>Must have a strong call to action </li></ul><ul><li>Must have speedy page load </li></ul>
  5. 50. Timing <ul><li>Be online in minutes </li></ul><ul><li>Stop immediately </li></ul><ul><li>Exploit events & industry news </li></ul><ul><li>Weekdays only? </li></ul>
  6. 52. <ul><li>Increase revenue by reinvesting profit </li></ul>How AdWords Can Pay for Itself £1,000 initial investment in AdWords £1.00 CPC ≥ 1,000 clicks 5% conversion rate = 50 sales Average sale = £100 £1K investment returns £5K in sales Reinvest profits, increase budget
  7. 54. IMMEDIATE TARGETED MEASURABLE But is it COST EFFECTIVE?
  8. 55. In 2009 we spent £250,000 of our clients’ hard earned cash ….. … and turned it into £5,000,000 of new business for them

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