Your SlideShare is downloading. ×
0
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Business Lounge 24.8.11
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Business Lounge 24.8.11

639

Published on

Presentation for the lovely people at Business Lounge who I met at The Old Siege House in Colchester on 24th August 2011.

Presentation for the lovely people at Business Lounge who I met at The Old Siege House in Colchester on 24th August 2011.

Published in: Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
639
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1.  
  • 2.  
  • 3.  
  • 4.  
  • 5.  
  • 6.  
  • 7.  
  • 8.  
  • 9.  
  • 10.  
  • 11.  
  • 12.  
  • 13.  
  • 14.  
  • 15.  
  • 16.  
  • 17.  
  • 18.  
  • 19. “ organize all the world’s information and make it universally accessible”
  • 20.  
  • 21.  
  • 22.  
  • 23.  
  • 24.  
  • 25.  
  • 26.  
  • 27.  
  • 28.  
  • 29.  
  • 30.  
  • 31.  
  • 32.  
  • 33.  
  • 34.  
  • 35.  
  • 36.  
  • 37.  
  • 38.  
  • 39.  
  • 40.  
  • 41.  
  • 42.  
  • 43.  
  • 44.  
  • 45. What does Google like….. Keyword rich, regularly updated content that delights the user & delivers what is searched for.
  • 46.  
  • 47. Google considers….. <ul><li>Your domain name </li></ul><ul><li>The number of pages in your site </li></ul><ul><li>Keywords in page titles/descriptions </li></ul><ul><li>Inbound links from reputable sites  </li></ul><ul><li>Unique content on your site </li></ul><ul><li>Frequency of your content change </li></ul><ul><li>Strong internal links </li></ul>
  • 48.  
  • 49. <ul><li>Do you know…… </li></ul><ul><li>How many visitors came last month </li></ul><ul><li>How many pages did they view </li></ul><ul><li>Which pages did they look at </li></ul><ul><li>How long did they stay </li></ul><ul><li>Where are they located </li></ul><ul><li>Which keyword attracted them </li></ul><ul><li>Which site referred them </li></ul><ul><li>Are they new to your site </li></ul>
  • 50. www.google.com/analytics
  • 51.  
  • 52.  
  • 53. Free traffic/inbound links http://www.the-free-directory.co.uk/ http://www.freeindex.co.uk/ http://www.wwwi.co.uk/ http://www.uksmallbusinessdirectory.co.uk/ http://www.internet-heaven.co.uk/stuff/add.php http://www.scoot.co.uk/advertise/free-listing.html http://www.yelldirect.com/internetadvertising/ http://www.businessmagnet.co.uk/ http://www.freeadvertising-business.co.uk /
  • 54. <ul><li>Would you like to appear on Page 1 of Google when people search for your product/service in your specific area? </li></ul>
  • 55.  
  • 56.  
  • 57. <ul><li>200 character description </li></ul><ul><li>Images </li></ul><ul><li>Multiple categories </li></ul><ul><li>Videos </li></ul><ul><li>Opening times </li></ul><ul><li>Coupons </li></ul><ul><li>Reviews </li></ul>
  • 58.  
  • 59.  
  • 60. But in 2011 what Google loves more than anything else………is……
  • 61. Social Media
  • 62.  
  • 63. Google also considers….. <ul><li>Your domain name </li></ul><ul><li>The age of your site </li></ul><ul><li>The number of pages in your site </li></ul><ul><li>Keywords in your page title tags  </li></ul><ul><li>Inbound links from reputable sites   </li></ul><ul><li>Unique content on your site </li></ul><ul><li>Frequency of your content change </li></ul><ul><li>Site accessibility </li></ul><ul><li>Strong internal links </li></ul>
  • 64. <ul><li>Set up a profile </li></ul><ul><li>Tone of voice </li></ul><ul><li>Find followers/friends/disciples/advocates </li></ul><ul><li>Share information </li></ul><ul><li>Interact with others </li></ul><ul><li>Grow your audience </li></ul><ul><li>(REPEAT) </li></ul><ul><li>Not a broadcast medium </li></ul>
  • 65.  
  • 66.  
  • 67. Your customers see your ad when they search Your ad reaches users at the moment they demonstrate interest
  • 68.  
  • 69.  
  • 70. IMMEDIATE TARGETED MEASURABLE ACCESSIBLE
  • 71.  
  • 72. Keywords Be highly specific Plurals Misspellings
  • 73. A Typical AdWords Ad <ul><li>Display URL (35 character limit) </li></ul><ul><li>Ad Text (35 character limit) </li></ul><ul><li>Ad Title (25 character limit) </li></ul>
  • 74. Landing Page <ul><li>Must relate to the keyword used </li></ul><ul><li>Must deliver what the ad promised </li></ul><ul><li>Must have a strong call to action </li></ul>
  • 75. Timing <ul><li>Be seen in 15 minutes </li></ul><ul><li>Stop immediately </li></ul><ul><li>Constantly improve performance </li></ul><ul><li>Exploit events & industry news </li></ul><ul><li>Weekdays only </li></ul>
  • 76.  
  • 77.  
  • 78.  
  • 79. Last year we spent £500,000 of our clients’ hard earned cash ….. … and turned it into £10,000,000 of new business for them
  • 80.  
  • 81.  
  • 82. <ul><li>Leave cynicism & fear at the door </li></ul><ul><li>Benchmarking is essential </li></ul><ul><li>Set a realistic budget </li></ul><ul><li>Use the keyword tool </li></ul><ul><li>Get on 10 directories </li></ul><ul><li>Get on Linked In </li></ul><ul><li>Get on Google Maps </li></ul><ul><li>Do something tomorrow </li></ul>
  • 83.  
  • 84.  
  • 85.  

×